Thales Teixeira

Harvard Business School

Assistant Professor of Business Administration

Soldiers Field Road

Morgan 270C

Boston, MA 02163

United States

SCHOLARLY PAPERS

1

DOWNLOADS

0

CITATIONS

0

Scholarly Papers (1)

1.

Pepsi-Lipton Brisk

Harvard Business School Marketing Unit Case No. 512-011
Posted: 30 Apr 2012
Thales Teixeira and Alison Caverly
Harvard Business School and Northwestern University

Abstract:

Loading...