Thales Teixeira

Harvard University - Business School (HBS)

Assistant Professor of Business Administration

Soldiers Field Road

Morgan 270C

Boston, MA 02163

United States

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Pepsi-Lipton Brisk

Harvard Business School Marketing Unit Case No. 512-011

Posted: 30 Apr 2012

Thales Teixeira and Alison Caverly

Harvard University - Business School (HBS) and Northwestern University

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