Michal Maimaran

Northwestern University

Visiting Assistant Professor

Kellogg School of Management

2001 Sheridan Rd.

Evanston, IL 60208

United States

http://www.kellogg.northwestern.edu/faculty/directory/maimaran_michal.aspx#biography

SCHOLARLY PAPERS

3

DOWNLOADS

309

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Persuading Children: A Framework for Understanding Long-Lasting Influences on Children’s Food Choices

INSEAD Working Paper No. 2017/19/MKT
Number of pages: 41 Posted: 04 Feb 2017 Last Revised: 16 Jan 2018
INSEAD, University of Arizona - Eller College of Management, University of Colorado at Boulder, Hong Kong Baptist University, Northwestern University, Endicott College and French National Institute for Agricultural Research (INRA)
Downloads 161 (207,896)
Citation 1

Abstract:

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Food, Children, Marketing, Persuasion, Consideration Sets, Choice, Consumption

2.

Variety as a Preference-Strength Signal

Number of pages: 42 Posted: 17 Jul 2011 Last Revised: 20 Mar 2013
Aner Sela and Michal Maimaran
University of Florida - Department of Marketing and Northwestern University
Downloads 117 (267,578)

Abstract:

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Variety seeking, self presentation, social desirability, attribution, attitude strength, highbrow and lowbrow choice

3.

Variety-Seeking and Perceived Expertise

Sela, Aner, Liat Hadar, Siân Morgan, and Michal Maimaran (2019), “Variety-Seeking and Perceived Expertise,” Journal of Consumer Psychology, (October).
Number of pages: 43 Posted: 13 Nov 2017 Last Revised: 10 Apr 2019
Aner Sela, Liat Hadar, Siân Morgan and Michal Maimaran
University of Florida - Department of Marketing, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, University of Florida, Warrington College of Business Administration, Students and Northwestern University
Downloads 31 (518,687)

Abstract:

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Assortments, Choice, Variety-Seeking, Identity Signaling, Expertise