Author Page for Michal Maimaran

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Persuading Children: A Framework for Understanding Long-Lasting Influences on Children’s Food Choices

INSEAD Working Paper No. 2017/19/MKT

Number of pages: 41 Posted: 04 Feb 2017 Last Revised: 16 Jan 2018

Paulo Albuquerque, Merrie L. Brucks, Margaret C. Campbell, Kara Chan, Michal Maimaran, Anna McAlister and Sophie Nicklaus

INSEAD, University of Arizona - Eller College of Management, University of Colorado at Boulder, Hong Kong Baptist University, Northwestern University, Endicott College and French National Institute for Agricultural Research (INRA)

Downloads 186 (312,021)

Citation 1

Abstract:

Variety as a Preference-Strength Signal

Number of pages: 42 Posted: 17 Jul 2011 Last Revised: 20 Mar 2013

Aner Sela and Michal Maimaran

University of Florida - Department of Marketing and Northwestern University

Downloads 168 (341,485)

Abstract:

Variety-Seeking and Perceived Expertise

Sela, Aner, Liat Hadar, Siân Morgan, and Michal Maimaran (2019), “Variety-Seeking and Perceived Expertise,” Journal of Consumer Psychology, (October).

Number of pages: 43 Posted: 13 Nov 2017 Last Revised: 10 Apr 2019

Aner Sela, Liat Hadar, Siân Morgan and Michal Maimaran

University of Florida - Department of Marketing, Reichman University - Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, University of Florida, Warrington College of Business Administration, Students and Northwestern University

Downloads 53 (721,375)

Citation 3

Michal Maimaran

Northwestern University

Visiting Assistant Professor

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407

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Scholarly Papers (3)

Persuading Children: A Framework for Understanding Long-Lasting Influences on Children’s Food Choices

Abstract:

Variety as a Preference-Strength Signal

Abstract:

Variety-Seeking and Perceived Expertise

Abstract: