Alan Bradshaw

University of Exeter Business School

Lecturer in Marketing

Streatham Court

Xfi Building, Rennes Dr.

Exeter, EX4 4JH

United Kingdom

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

Brand Community as Co-Creation Value in the Service-Dominant Logic of Marketing

Number of pages: 9 Posted: 11 Mar 2008 Last Revised: 23 Apr 2009
affiliation not provided to SSRN, University of Exeter Business School and Rochester Institute of Technology
Downloads 1,362 (16,739)
Citation 5

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Branding, Brand Community, Brand Value, Service Dominant Logic, Co-creation

2.

Scholars Who Stare at Goats: The Collaborative Circle Cycle in Creative Consumer Research

European Journal of Marketing, Vol. 42, Nos. 11 &12, pp. 1396-1414, 2008
Number of pages: 19 Posted: 11 Mar 2012
Alan Bradshaw and Stephen Brown
University of Exeter Business School and Ulster University
Downloads 19 (615,969)

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Consumer research, Group behaviour, Professional education, Marketing