Mengcheng Guan

Huazhong University of Science and Technology - School of Management

1037 Luoyu Road

Wuhan, Hubei 430074

China

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Discounting to Win? The Impact of Team Purchase on Seller Performance

Number of pages: 36 Posted: 01 Nov 2023 Last Revised: 03 Apr 2024
Huiyan Chen, Jing Peng, Mengcheng Guan and Jianbin Li
University of Connecticut - Department of Operations & Information Management, University of Connecticut - Department of Operations & Information Management, Huazhong University of Science and Technology - School of Management and Huazhong University of Science and Technology
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Abstract:

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team purchase, spillover effect, diversity, market positioning, sales, profit