Robert Lusch

University of Arizona - Department of Marketing

McClelland Hall

P.O. Box 210108

Tucson, AZ 85721-0108

United States

  • University of Arizona - Department of Marketing

SCHOLARLY PAPERS

6

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SSRN CITATIONS
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5

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18

Scholarly Papers (6)

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1.

User-Generated Content on Social Media: Predicting Market Success with Online Word-of-Mouth

IEEE Intelligent Systems, January/February 2010
Number of pages: 5 Posted: 06 Sep 2015
Yong Liu, Yubo Chen, Robert Lusch, Hsinchun Chen, David Zimbra and Shuo Zeng
University of Arizona, Tsinghua University, School of Economics & Management, University of Arizona - Department of Marketing, University of Arizona - Department of Management Information Systems, Santa Clara University and University of Arizona
Downloads 1,085 (35,293)

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2.

Toward a Service (Eco)Systems Perspective on Value Creation

Wieland, H., Polese, F., Vargo, S., Lusch, R. (2012), “Toward a Service (Eco)Systems Perspective on Value Creation”, in International Journal of Service Science, Management, Engineering and Technology, Vol. 3, Jul-Sep., No.3, pp. 12-24, ISSN: 1947-959X.
Number of pages: 13 Posted: 21 May 2014
Heiko Wieland, Francesco Polese, Stephen Vargo and Robert Lusch
University of Hawaii, University of Salerno Medicine Campus - Department of Medicine and Surgery, University of Hawaii and University of Arizona - Department of Marketing
Downloads 449 (111,571)
Citation 3

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Actor-to-Actor (A2A), Exchange, Service Models, Service-Dominant Logic, Service-for-Service Exvhange, Value co-creation

3.

The Phase Transition of Markets and Organizations: The New Intelligence and Entrepreneurial Frontier

IEEE Intelligent Systems, IEEE Intelligent Systems, 25 (1): 71-75, 2010
Number of pages: 5 Posted: 05 Sep 2015
Robert Lusch, Yong Liu and Yubo Chen
University of Arizona - Department of Marketing, University of Arizona and Tsinghua University, School of Economics & Management
Downloads 320 (162,992)

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4.

A Unified Market Segmentation Method for Generating Pareto Optimal Solutions Sets

15th Annual Workshop on Information Technolgies & Systems (WITS) Paper
Number of pages: 6 Posted: 22 Feb 2006
Ying Liu, Sudha Ram and Robert Lusch
University of Arizona - Eller College of Management, University of Arizona - Department of Management Information Systems and University of Arizona - Department of Marketing
Downloads 307 (170,269)

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market segmentation, Pareto optimal solutions, multiple objective optimization

5.

An Identification-Based Model of Supplier-Retailer Communication

Journal of Marketing Channels, Vol. 15(4) 2008
Number of pages: 35 Posted: 19 Feb 2014
Birud Sindhav and Robert Lusch
University of Nebraska at Omaha - College of Business Administration and University of Arizona - Department of Marketing
Downloads 43 (698,942)

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buyer-seller relationship, communication, marketing channels, identification, trust, commitment, coordination

6.

Sales Margin and Margin Capitalization Rates: Linking Marketing Activities to Shareholder Value

Journal of Academy of Marketing Science, 2011
Number of pages: 17 Posted: 12 Sep 2016
Steve C. Lim and Robert Lusch
Texas Christian University - M.J. Neeley School of Business and University of Arizona - Department of Marketing
Downloads 42 (712,169)

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Marketing stratey, Marketing management, Customer value, Accounting and finance