Robert Lusch

University of Arizona - Department of Marketing

McClelland Hall

P.O. Box 210108

Tucson, AZ 85721-0108

United States

SCHOLARLY PAPERS

6

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CITATIONS

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Scholarly Papers (6)

1.

A Unified Market Segmentation Method for Generating Pareto Optimal Solutions Sets

15th Annual Workshop on Information Technolgies & Systems (WITS) Paper
Number of pages: 6 Posted: 22 Feb 2006
Ying Liu, Sudha Ram and Robert Lusch
University of Arizona - Eller College of Management, University of Arizona - Department of Management Information Systems and University of Arizona - Department of Marketing
Downloads 263 (92,901)

Abstract:

market segmentation, Pareto optimal solutions, multiple objective optimization

2.

Toward a Service (Eco)Systems Perspective on Value Creation

Wieland, H., Polese, F., Vargo, S., Lusch, R. (2012), “Toward a Service (Eco)Systems Perspective on Value Creation”, in International Journal of Service Science, Management, Engineering and Technology, Vol. 3, Jul-Sep., No.3, pp. 12-24, ISSN: 1947-959X.,
Number of pages: 13 Posted: 21 May 2014
University of Hawaii, University of Salerno Medicine Campus - Department of Medicine and Surgery, University of Hawaii and University of Arizona - Department of Marketing
Downloads 90 (91,785)

Abstract:

Actor-to-Actor (A2A), Exchange, Service Models, Service-Dominant Logic, Service-for-Service Exvhange, Value co-creation

3.

User-Generated Content on Social Media: Predicting Market Success with Online Word-of-Mouth

IEEE Intelligent Systems, January/February 2010
Number of pages: 5 Posted: 06 Sep 2015
University of Arizona, Tsinghua University - School of Economics & Management, University of Arizona - Department of Marketing, University of Arizona - Department of Management Information Systems, Santa Clara University and University of Arizona
Downloads 17 (74,089)

Abstract:

4.

An Identification-Based Model of Supplier-Retailer Communication

Journal of Marketing Channels, Vol. 15(4) 2008
Number of pages: 35 Posted: 19 Feb 2014
Birud Sindhav and Robert Lusch
University of Nebraska at Omaha - College of Business Administration and University of Arizona - Department of Marketing
Downloads 10 (461,708)

Abstract:

buyer-seller relationship, communication, marketing channels, identification, trust, commitment, coordination

5.

The Phase Transition of Markets and Organizations: The New Intelligence and Entrepreneurial Frontier

IEEE Intelligent Systems, IEEE Intelligent Systems, 25 (1): 71-75, 2010
Number of pages: 5 Posted: 05 Sep 2015
Robert Lusch, Yong Liu and Yubo Chen
University of Arizona - Department of Marketing, University of Arizona and Tsinghua University - School of Economics & Management
Downloads 3 (247,648)

Abstract:

6.

Sales Margin and Margin Capitalization Rates: Linking Marketing Activities to Shareholder Value

Journal of Academy of Marketing Science, 2011
Number of pages: 17 Posted: 12 Sep 2016
Steve C. Lim and Robert Lusch
Texas Christian University - M.J. Neeley School of Business and University of Arizona - Department of Marketing
Downloads 0 (415,509)

Abstract:

Marketing stratey, Marketing management, Customer value, Accounting and finance