Christine Kiss

Munich University of Technology (TUM)

Arcisstrasse 21

Munich, DE 80333

Germany

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Scholarly Papers (1)

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Leveraging Network Effects for Predictive Modelling in Customer Relationship Management

15th Annual Workshop on Information Technolgies & Systems (WITS) Paper
Number of pages: 6 Posted: 13 Feb 2006
Christine Kiss and Martin Bichler
Munich University of Technology (TUM) and Technische Universit√§t M√ľnchen (TUM)
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Abstract:

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Customer Relationship Management, Network Effects, Propositionalization, Relational Data Mining, Telecommunication Industry