Author Page for Subodha Kumar

Competitive Strategies for Brick-and-Mortar Stores to Counter 'Showrooming'

Management Science, Forthcoming

Number of pages: 47 Posted: 15 Jan 2013 Last Revised: 10 Feb 2017

Amit Mehra, Subodha Kumar and Jagmohan S. Raju

University of Texas at Dallas, Temple University - Department of Marketing and Supply Chain Management and University of Pennsylvania - Marketing Department

Downloads 1,818 (9,451)

Citation 21

Abstract:

2.

A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers

Number of pages: 82 Posted: 18 Oct 2018 Last Revised: 23 Mar 2020

Rakesh Mallipeddi, Subodha Kumar, Chelliah Sriskandarajah and Yunxia Zhu

Tulane University, Temple University - Department of Marketing and Supply Chain Management, Texas A&M University and College of Business, University of Nebraska-Lincoln

Downloads 966 (24,998)

Citation 3

Abstract:

3.

The Effects of Health Information Exchange Access on Healthcare Quality and Efficiency: An Empirical Investigation

Mays Business School Research Paper No. 2915190

Number of pages: 41 Posted: 11 Feb 2017

Ramkumar Janakiraman, Eunho Park, Emre Demirezen and Subodha Kumar

University of South Carolina - Darla Moore School of Business, California State University, Long Beach, SUNY at Binghamton - School of Management and Temple University - Department of Marketing and Supply Chain Management

Downloads 642 (43,981)

Citation 3

Abstract:

4.

Dynamic Pricing and Advertising for Web Content Providers

European Journal of Operational Research, Vol. 197, No. 3, pp. 924-944, September 2009

Number of pages: 28 Posted: 19 Feb 2008 Last Revised: 03 Aug 2014

Subodha Kumar and Suresh Sethi

Temple University - Department of Marketing and Supply Chain Management and University of Texas at Dallas - Naveen Jindal School of Management

Downloads 356 (90,775)

Citation 1

Abstract:

5.

Optimal Pricing and Advertising Policies for Web Services

Proceedings of the 14th Annual Workshop On Information Technologies and Systems (WITS), December 2004, Washington D.C., USA, pp. 104-109.

Number of pages: 6 Posted: 22 Feb 2006 Last Revised: 02 Aug 2014

Subodha Kumar, Yung-Ming Li and Suresh Sethi

Temple University - Department of Marketing and Supply Chain Management, University of Washington - Michael G. Foster School of Business and University of Texas at Dallas - Naveen Jindal School of Management

Downloads 299 (110,166)

Abstract:

6.

Resource Scheduling in Grid Computing Networks to Maximize Business Value

15th Annual Workshop on Information Technolgies & Systems (WITS) Paper

Number of pages: 6 Posted: 22 Feb 2006

Subodha Kumar, Kaushik Dutta and Vijay Mookerjee

Temple University - Department of Marketing and Supply Chain Management, Florida International University (FIU) - Department of Decision Sciences & Information Systems and University of Texas at Dallas - Naveen Jindal School of Management

Downloads 231 (143,656)

Citation 1

Abstract:

7.

Why Do Stores Drive Online Sales? Evidence of Underlying Mechanisms from a Multichannel Retailer

Information Systems Research,30(1), March 2019, 319-338, Mays Business School Research Paper No. 2500942, Fox School of Business Research Paper

Number of pages: 52 Posted: 25 Sep 2014 Last Revised: 30 Oct 2019

Anuj Kumar, Amit Mehra and Subodha Kumar

University of Florida - Warrington College of Business, University of Texas at Dallas and Temple University - Department of Marketing and Supply Chain Management

Downloads 214 (154,518)

Citation 5

Abstract:

8.

Optimal Allocation of Effort to Software Maintenance: A Queuing Theory Approach

Production and Operations Management, Vol. 18, No. 5, pp. 506-515, 2009

Number of pages: 10 Posted: 30 Jan 2008 Last Revised: 18 Oct 2011

V. G. Kulkarni, Subodha Kumar, Vijay Mookerjee and Suresh Sethi

University of North Carolina (UNC) at Chapel Hill, Temple University - Department of Marketing and Supply Chain Management, University of Texas at Dallas - Naveen Jindal School of Management and University of Texas at Dallas - Naveen Jindal School of Management

Downloads 209 (158,010)

Abstract:

9.

Optimization Models for Assessing the Peak Capacity Utilization of Intelligent Transportation Systems

Number of pages: 34 Posted: 13 Feb 2009

Subodha Kumar, I-Ling Yen, Farokh Bastani and Nirav Shah

Temple University - Department of Marketing and Supply Chain Management, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN

Downloads 189 (173,388)

Abstract:

10.

Advertising Strategies in Electronic Retailing: A Differential Games Approach

Mays Business School Research Paper No. 2011-1

Number of pages: 49 Posted: 05 Oct 2011

Dengpan Liu, Subodha Kumar and Vijay Mookerjee

University of Alabama in Huntsville - College of Business Administration, Temple University - Department of Marketing and Supply Chain Management and University of Texas at Dallas - Naveen Jindal School of Management

Downloads 130 (237,234)

Citation 2

Abstract:

11.

A Model of Client and Vendor Interaction in Extreme Programming

Annual Workshop on Information Technolgies & Systems (WITS) Paper

Number of pages: 6 Posted: 22 Feb 2006

Subodha Kumar and Anjana Susarla

Temple University - Department of Marketing and Supply Chain Management and Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management

Downloads 126 (242,902)

Abstract:

12.

Dynamic Optimization of Software Enhancement Effort

16th Annual Workshop On Information Technologies and Systems, Milwaukee, Wisconsin, December 2006

Number of pages: 6 Posted: 02 Nov 2007 Last Revised: 27 Jan 2013

Subodha Kumar, Yonghua Ji, Denny Yeh and Suresh Sethi

Temple University - Department of Marketing and Supply Chain Management, University of Alberta - Department of Accounting, Operations & Information Systems, Fu-Jen Catholic University and University of Texas at Dallas - Naveen Jindal School of Management

Downloads 119 (253,577)

Citation 3

Abstract:

13.

Hospital Quality, Medical Charge Variation, and Patient Care Efficiency: Implications for Bundled Payment Reform Models

Mays Business School Research Paper No. 2876358

Number of pages: 44 Posted: 01 Dec 2016

Seokjun Youn, Gregory R. Heim, Subodha Kumar and Chelliah Sriskandarajah

University of Arizona - Eller College of Management, Texas A&M University - Department of Information & Operations Management, Temple University - Department of Marketing and Supply Chain Management and Texas A&M University

Downloads 116 (258,313)

Citation 1

Abstract:

14.

Sustainability Planning for Healthcare Information Exchanges with Supplier Discount Program

Mays Business School Research Paper No. 2687257

Number of pages: 51 Posted: 08 Nov 2015

Tharanga Rajapakshe, Subodha Kumar, Arun Sen and Chelliah Sriskandarajah

University of Florida - Warrington College of Business Administration, Temple University - Department of Marketing and Supply Chain Management, Texas A&M University - Department of Information & Operations Management and Texas A&M University

Downloads 102 (282,696)

Citation 1

Abstract:

15.

Optimal Enhancement and Lifetime of Software Systems: A Control Theoretic Analysis

Downloads 89 (308,533)

2

Optimal Enhancement and Lifetime of Software Systems: A Control Theoretic Analysis

Production and Operations Management, Forthcoming

Number of pages: 40 Posted: 13 Aug 2009 Last Revised: 04 Sep 2014

Yonghua Ji, Subodha Kumar, Vijay Mookerjee, Suresh Sethi and Denny Yeh

University of Alberta - Department of Accounting, Operations & Information Systems, Temple University - Department of Marketing and Supply Chain Management, University of Texas at Dallas - Naveen Jindal School of Management, University of Texas at Dallas - Naveen Jindal School of Management and Fu-Jen Catholic University

Downloads 82 (327,517)

Abstract:

Optimal Enhancement and Lifetime of Software Systems: A Control Theoretic Analysis

Production and Operations Management, Vol. 20, Issue 6, 2011, University of Alberta School of Business Research Paper No. 2013-653

Number of pages: 16 Posted: 28 Jun 2013 Last Revised: 31 Jan 2019

Yonghua Ji, Subodha Kumar, Vijay Mookerjee, Suresh Sethi and Denny Yeh

University of Alberta - Department of Accounting, Operations & Information Systems, Temple University - Department of Marketing and Supply Chain Management, University of Texas at Dallas - Naveen Jindal School of Management, University of Texas at Dallas - Naveen Jindal School of Management and Fu-Jen Catholic University

Downloads 7 (676,959)

Abstract:

16.

Coordinating User-Developer Efforts in Extreme Programming: A Control-Theoretic Approach

15th Annual Workshop on Information Technolgies & Systems (WITS) Paper

Number of pages: 6 Posted: 22 Feb 2006

Subodha Kumar, Anjana Susarla and Vijay Mookerjee

Temple University - Department of Marketing and Supply Chain Management, Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management and University of Texas at Dallas - Naveen Jindal School of Management

Downloads 73 (347,172)

Abstract:

17.

Selecting Healthcare Providers for Bundled Payments in Healthcare Services

Mays Business School Research Paper No. 2886066, Fox School of Business Research Paper

Number of pages: 34 Posted: 16 Dec 2016 Last Revised: 30 Oct 2019

Seokjun Youn, Anupam Agrawal, Subodha Kumar and Chelliah Sriskandarajah

University of Arizona - Eller College of Management, Texas A&M University, Temple University - Department of Marketing and Supply Chain Management and Texas A&M University

Downloads 64 (372,351)

Citation 2

Abstract:

18.

Examining Impacts of Clinical Practice Variation on Operational Performance

Fox School of Business Research Paper

Number of pages: 54 Posted: 23 Oct 2019 Last Revised: 15 Nov 2019

Seokjun Youn, Gregory R. Heim, Subodha Kumar and Chelliah Sriskandarajah

University of Arizona - Eller College of Management, Texas A&M University - Department of Information & Operations Management, Temple University - Department of Marketing and Supply Chain Management and Texas A&M University

Downloads 24 (537,585)

Abstract:

19.

Needle Exchange for Controlling HIV Spread under Endogenous Infectivity

INFOR, 55(2), 2017, 93-117

Number of pages: 33 Posted: 04 Jun 2020

Yonghua Ji, Subodha Kumar and Suresh Sethi

University of Alberta - Department of Accounting, Operations & Information Systems, Temple University - Department of Marketing and Supply Chain Management and University of Texas at Dallas - Naveen Jindal School of Management

Downloads 3 (678,750)

Abstract:

20.

Should Doctors Open Online Consultation? An Empirical Investigation of How It Impacts the Number of Offline Appointments

Posted: 01 Jul 2020

Wenjuan Fan, Qiqi Zhou and Subodha Kumar

Hefei University of Technology, Hefei University of Technology and Temple University - Department of Marketing and Supply Chain Management

Abstract:

21.

Trade-In or Sell in My P2P Marketplace: A Game Theoretic Analysis of Profit and Environmental Impact

Posted: 16 Jun 2020

Aditya Vedantam, Emre M Demirezen and Subodha Kumar

State University of New York at Buffalo - Operations Management and Strategy, University of Florida - Information Systems and Operations Management and Temple University - Department of Marketing and Supply Chain Management

Abstract:

22.

Achieving Equitable Food Security: How Can Food Bank Mobile Pantries Fill this Humanitarian Need

Posted: 21 May 2020

Jon M. Stauffer, Manoj Vanajakumari, Subodha Kumar and Theresa Mangapora

Texas A&M University - Mays Business School, Texas A&M University, Temple University - Department of Marketing and Supply Chain Management and affiliation not provided to SSRN

Abstract:

23.

Seek and Ye Shall Find: An Empirical Examination of Seeking Real-Time Feedback on Employee Performance Evaluation

Posted: 10 Apr 2020 Last Revised: 19 Jun 2020

Michael Rivera, Jason Jiang, Subodha Kumar and Tony Petrucci

Temple University - Fox School of Business and Management, Temple University, Temple University - Department of Marketing and Supply Chain Management and Temple University - Fox School of Business and Management

Abstract:

24.

To Help or Not to Help: A Game-Theoretic Analysis of Regulation GPOs' Price-Ceiling Policy

Posted: 19 Mar 2020

Yingxin Zhang, Subodha Kumar and Xiangpei Hu

Dalian University of Technology, Temple University - Department of Marketing and Supply Chain Management and Dalian University of Technology

Abstract:

25.

When Worse Is Better: Strategic Choice of Vendors with Differentiated Capabilities in a Complex Co-Creation Environment

Posted: 22 Feb 2020

Shubham Gupta, Abhishek Roy, Subodha Kumar and Ram Mudambi

Temple University - Fox School of Business and Management, Students, Temple University, Fox School of Business, Department of Marketing and Supply Chain Management, Temple University - Department of Marketing and Supply Chain Management and Temple University - Department of Strategic Management

Abstract:

26.

Friend or Foe: Search Engine Advertising Strategies When Contracting with an Online Search Infomediary

Posted: 17 Feb 2020

Siddharth Bhattacharya, Abhishek Roy, Subodha Kumar and Sunil Wattal

Temple University - Department of Management Information Systems, Temple University, Fox School of Business, Department of Marketing and Supply Chain Management, Temple University - Department of Marketing and Supply Chain Management and Temple University - Department of Management Information Systems

Abstract:

27.

Socialize More, Pay Less: Randomized Field Experiments on Social Pricing

Posted: 10 Feb 2020

Haibing Gao, Subodha Kumar, Yinliang (Ricky) Tan and Huazhong Zhao

Renmin University of China, Temple University - Department of Marketing and Supply Chain Management, Tulane University - A.B. Freeman School of Business and City University of Hong Kong

Abstract:

28.

Does Congestion Always Hurt? Managing Discount Under Congestion in a Game-Theoretic Setting

Indian School of Business

Posted: 09 Jan 2020

Rajib L. Saha, Sumanta Singha and Subodha Kumar

Indian School of Business (ISB), Hyderabad, Indian School of Business (ISB), Hyderabad and Temple University - Department of Marketing and Supply Chain Management

Abstract:

29.

Is Your Retailer a Friend or Foe: When Should the Manufacturer Allow Its Retailer to Refurbish?

Indian School of Business

Posted: 01 Dec 2019

Ahmed Timoumi, Narendra Singh and Subodha Kumar

Indian School of Business, Nazarbayev University and Temple University - Department of Marketing and Supply Chain Management

Abstract:

30.

How Much to Open, How Fast to Fix and Develop? Impacts of Openness on Software Development and Maintenance

Fox School of Business Research Paper

Posted: 25 Oct 2019

Rakesh Mallipeddi, Emre M Demirezen, Subodha Kumar and Ram D. Gopal

Tulane University, University of Florida - Information Systems and Operations Management, Temple University - Department of Marketing and Supply Chain Management and University of Connecticut - Department of Operations & Information Management

Abstract:

31.

How Network Embeddedness Affects Real-Time Performance Feedback: An Empirical Investigation

Fox School of Business Research Paper

Posted: 19 Aug 2019

Mariia Petryk, Michael Rivera, Siddharth Bhattacharya, Liangfei Qiu and Subodha Kumar

University of Florida - Information Systems and Operations Management, Temple University - Fox School of Business and Management, Temple University - Department of Management Information Systems, University of Florida - Warrington College of Business Administration and Temple University - Department of Marketing and Supply Chain Management

Abstract:

32.

Clocking In or Not? Optimal Design of a Novel Gamified Business Model in Online Learning

Fox School of Business Research Paper

Posted: 13 Aug 2019 Last Revised: 11 Jan 2020

Yi Gao, Subodha Kumar and Dengpan Liu

Tsinghua University - School of Economics and Management, Temple University - Department of Marketing and Supply Chain Management and Tsinghua University, School of Economics and Management

Abstract:

33.

Impact of Agency Pricing Model on E-Books and Print Books in Online Retailing: An Empirical Examination

Fox School of Business Research Paper

Posted: 13 Aug 2019

Sailendra Prasanna Mishra, Liangfei Qiu and Subodha Kumar

University of Texas at Dallas - Naveen Jindal School of Management, University of Florida - Warrington College of Business Administration and Temple University - Department of Marketing and Supply Chain Management

Abstract:

34.

Efficient Detection of Environmental Violators: A Big Data Approach

Posted: 17 Jul 2019 Last Revised: 01 Jun 2020

Xiangyu Chang, Yinghui Huang, Mei Li, Xin Bo and Subodha Kumar

Xi'an Jiaotong University (XJTU) - School of Management, Hong Kong University of Science and Technology - School of Engineering, Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management, Ministry of Ecology and Environment of the People’s Republic of China and Temple University - Department of Marketing and Supply Chain Management

Abstract:

35.

How to React to Internal and External Sharing in B2C and C2C

Posted: 29 May 2019

Jun Pei, Ping Yan, Subodha Kumar and Xinbao Liu

The School of Management, Hefei University of Technology, Hefei University of Technology, Temple University - Department of Marketing and Supply Chain Management and Hefei University of Technology

Abstract:

36.

The Overlooked Benefit of Consumer Showrooming for a Physical Retailer

Posted: 28 Mar 2019

Lin Hao and Subodha Kumar

University of Washington - Michael G. Foster School of Business and Temple University - Department of Marketing and Supply Chain Management

Abstract:

37.

Pricing Strategies of Public Cloud Computing Instances: A Game-Theoretic Model

Posted: 11 Feb 2019 Last Revised: 27 Oct 2019

Tarun Jain, Jishnu Hazra and Subodha Kumar

Indian Institute of Management Udaipur, Indian Institute of Management (IIMB), Bangalore and Temple University - Department of Marketing and Supply Chain Management

Abstract:

38.

Humanitarian Organization Pre-Disaster Deployment for Predictable Disasters

Posted: 03 Jan 2019

Jon M. Stauffer and Subodha Kumar

Texas A&M University - Mays Business School and Temple University - Department of Marketing and Supply Chain Management

Abstract:

39.

Dynamics of Competition in On-Demand Economy: A Differential Games Approach

Posted: 31 Oct 2018

Samayita Guha, Emre M Demirezen and Subodha Kumar

Temple University - Department of Marketing and Supply Chain Management, University of Florida - Information Systems and Operations Management and Temple University - Department of Marketing and Supply Chain Management

Abstract:

40.

Detecting Anomalous Online Reviewers: An Unsupervised Approach Using Mixture Models

Posted: 24 Oct 2018

Naveen Kumar, Deepak Venugopal, Liangfei Qiu and Subodha Kumar

School of Business, University of Washington Bothell, University of Memphis, University of Florida - Warrington College of Business Administration and Temple University - Department of Marketing and Supply Chain Management

Abstract:

41.

Impact of the Hospital Readmission Reduction Program (HRRP) on Hospital Readmission and Mortality: An Economic Analysis

Posted: 24 Oct 2018

Liangfei Qiu, Subodha Kumar, Arun Sen and Atish P Sinha

University of Florida - Warrington College of Business Administration, Temple University - Department of Marketing and Supply Chain Management, Texas A&M University - Department of Information & Operations Management and University of Wisconsin - Milwaukee - Sheldon B. Lubar School of Business

Abstract:

42.

Are Annual Performance Reviews Outdated?: An Empirical Analysis on Continuous Real-Time Mobile Feedback in the Workplace

Fox School of Business Research Paper

Posted: 12 Jul 2018 Last Revised: 30 Oct 2019

Michael Rivera, Liangfei Qiu, Subodha Kumar, Tony Petrucci and Allyce Barron

Temple University - Fox School of Business and Management, University of Florida - Warrington College of Business Administration, Temple University - Department of Marketing and Supply Chain Management, Temple University - Fox School of Business and Management and Temple University - Fox School of Business and Management

Abstract:

43.

Designing Personalized Treatment Plans for Breast Cancer Patients: A Predictive Analytics Approach

Posted: 26 Jul 2017 Last Revised: 11 Jan 2019

Wei Chen, Yixin Lu, Liangfei Qiu and Subodha Kumar

University of Maryland - Robert H. Smith School of Business, George Washington University - School of Business, University of Florida - Warrington College of Business Administration and Temple University - Department of Marketing and Supply Chain Management

Abstract:

44.

When a Doctor Knows, it Shows: An Empirical Analysis of Doctors’ Responses in Q&A Forum of an Online Healthcare Portal

Mays Business School Research Paper No. 2998248

Posted: 13 Jul 2017 Last Revised: 26 May 2018

Sandeep Khurana, Liangfei Qiu and Subodha Kumar

Indian School of Business (ISB), Hyderabad, University of Florida - Warrington College of Business Administration and Temple University - Department of Marketing and Supply Chain Management

Abstract:

45.

A Hashtag is Worth a Thousand Words: An Empirical Investigation of Social Media Strategies in Trademarking Hashtags

Mays Business School Research Paper No. 2997653

Posted: 07 Jul 2017

Naveen Kumar, Liangfei Qiu and Subodha Kumar

School of Business, University of Washington Bothell, University of Florida - Warrington College of Business Administration and Temple University - Department of Marketing and Supply Chain Management

Abstract:

46.

The Effects of Social Media Tone on Engagement: Evidence from Indian General Election 2014

Information Systems Research, Forthcoming

Posted: 05 Jun 2017 Last Revised: 02 Jul 2020

Rakesh Mallipeddi, Ramkumar Janakiraman, Subodha Kumar and Seema Gupta

Tulane University, University of South Carolina - Darla Moore School of Business, Temple University - Department of Marketing and Supply Chain Management and Indian Institute of Management (IIMB), Bangalore

Abstract:

47.

Stranger Danger on Online Digital Platforms: An Empirical Evaluation of Detecting Review Manipulation

Mays Business School Research Paper No. 2874072

Posted: 23 Nov 2016

Naveen Kumar, Deepak Venugopal, Liangfei Qiu and Subodha Kumar

School of Business, University of Washington Bothell, University of Memphis, University of Florida - Warrington College of Business Administration and Temple University - Department of Marketing and Supply Chain Management

Abstract:

48.

Exit, Voice, and Response in Digital Platforms: An Empirical Investigation of Online Management Response Strategies

Mays Business School Research Paper No. 2831236

Posted: 31 Aug 2016

Naveen Kumar, Liangfei Qiu and Subodha Kumar

School of Business, University of Washington Bothell, University of Florida - Warrington College of Business Administration and Temple University - Department of Marketing and Supply Chain Management

Abstract:

49.

Understanding Voluntary Knowledge Provision and Content Contribution through a Social Media-Based Prediction Market: A Field Experiment

Posted: 24 Sep 2015 Last Revised: 31 Mar 2016

Liangfei Qiu and Subodha Kumar

University of Florida - Warrington College of Business Administration and Temple University - Department of Marketing and Supply Chain Management

Abstract:

50.

An Integrated Approach for Retail Budget Allocations Across Store Labor and Marketing Activities

Posted: 27 Jun 2015

Olga Perdikaki, Subodha Kumar and Chelliah Sriskandarajah

Texas A&M University - Department of Information & Operations Management, Temple University - Department of Marketing and Supply Chain Management and Texas A&M University

Abstract:

51.

Optimal Resource Allocation for Reducing Software Defects

Downloads 0 (656,181)

2

Optimal Resource Allocation for Reducing Software Defects

16th Annual Workshop on Information Technologies & Systems (WITS)

Posted: 12 Jul 2007

Subodha Kumar and Sid Sidhartha

Temple University - Department of Marketing and Supply Chain Management and Microsoft Corporation

Abstract:

Optimal Resource Allocation for Reducing Software Defects

16th Annual Workshop on Information Technolgies & Systems (WITS) Paper

Posted: 28 Nov 2007

Subodha Kumar and Sid Sidhartha

Temple University - Department of Marketing and Supply Chain Management and Microsoft Corporation

Abstract:

52.

A Game-Theoretic Analysis of Fake Review Filtering on E-Commerce Platforms

Zhe Wang, Subodha Kumar and Dengpan Liu

Tsinghua University, Temple University - Department of Marketing and Supply Chain Management and Tsinghua University, School of Economics and Management

Abstract:

53.

Quid Pro Quo in Online Medical Consultation? An Empirical Investigation of the Effects of Gifts from Patients

Wei Zhao, Ben Liu, Xitong Guo, Tianshi Wu and Subodha Kumar

Harbin Institute of Technology - School of Management, City University of Hong Kong (CityUHK), Harbin Institute of Technology, Harbin Institute of Technology and Temple University - Department of Marketing and Supply Chain Management

Abstract:

54.

Blockchain Technology Adoption in Digital Advertising: A Game-Theoretic Analysis

Yi Gao, Subodha Kumar and Dengpan Liu

Tsinghua University - School of Economics and Management, Temple University - Department of Marketing and Supply Chain Management and Tsinghua University, School of Economics and Management

Abstract:

55.

Watching Ads for Free Mobile Data: A Game-Theoretic Analysis of Sponsored Data with Reward Task

Subodha Kumar, Xiaowei Mei, Liangfei Qiu and Lai Wei

Temple University - Department of Marketing and Supply Chain Management, Hong Kong Polytechnic University - Department of Management and Marketing, University of Florida - Warrington College of Business Administration and Shanghai Jiao Tong University (SJTU)

Subodha Kumar

Temple University - Department of Marketing and Supply Chain Management

Professor of Marketing and Operations Management

55

Top 8,558

5,770

Top 24,941

14

19

Scholarly Papers (55)

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract: