Subodha Kumar

Temple University - Department of Marketing and Supply Chain Management

Professor of Marketing and Operations Management

Philadelphia, PA 19122

United States

SCHOLARLY PAPERS

35

DOWNLOADS
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4,781

CITATIONS
Rank 21,875

SSRN RANKINGS

Top 21,875

in Total Papers Citations

13

Scholarly Papers (35)

1.

Competitive Strategies for Brick-and-Mortar Stores to Counter 'Showrooming'

Management Science, Forthcoming
Number of pages: 47 Posted: 15 Jan 2013 Last Revised: 10 Feb 2017
Amit Mehra, Subodha Kumar and Jagmohan S. Raju
University of Texas at Dallas, Temple University - Department of Marketing and Supply Chain Management and University of Pennsylvania - Marketing Department
Downloads 1,715 (9,108)

Abstract:

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retailing, showrooming, competition, pricing, game theory, competitive strategy

2.

The Effects of Health Information Exchange Access on Healthcare Quality and Efficiency: An Empirical Investigation

Mays Business School Research Paper No. 2915190
Number of pages: 41 Posted: 11 Feb 2017
University of South Carolina - Darla Moore School of Business, California State University, Long Beach, SUNY at Binghamton - School of Management and Temple University - Department of Marketing and Supply Chain Management
Downloads 567 (46,115)

Abstract:

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Healthcare management,health information exchange (HIE), healthcare and IT, readmission, length of stay, number of doctors involved in a visit.

3.

A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers

Fox School of Business Research Paper No. 18-042
Number of pages: 72 Posted: 18 Oct 2018 Last Revised: 26 Nov 2018
Texas A&M University - Mays Business School, Temple University - Department of Marketing and Supply Chain Management, Texas A&M University and University of Nebraska-Lincoln
Downloads 345 (85,040)

Abstract:

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Social Networks, Network Seeding, Influencer Marketing, Combinatorial Optimization, Scheduling

4.

Dynamic Pricing and Advertising for Web Content Providers

European Journal of Operational Research, Vol. 197, No. 3, pp. 924-944, September 2009
Number of pages: 28 Posted: 19 Feb 2008 Last Revised: 03 Aug 2014
Subodha Kumar and Suresh Sethi
Temple University - Department of Marketing and Supply Chain Management and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 341 (85,603)
Citation 3

Abstract:

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Pricing, revenue, advertising, optimal control theory, web contents

5.

Optimal Pricing and Advertising Policies for Web Services

Proceedings of the 14th Annual Workshop On Information Technologies and Systems (WITS), December 2004, Washington D.C., USA, pp. 104-109.
Number of pages: 6 Posted: 22 Feb 2006 Last Revised: 02 Aug 2014
Subodha Kumar, Yung-Ming Li and Suresh Sethi
Temple University - Department of Marketing and Supply Chain Management, University of Washington - Michael G. Foster School of Business and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 292 (101,492)

Abstract:

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Optimal Control Theory, E-Commerce, Web Services, Advertising, Subscription

6.

Resource Scheduling in Grid Computing Networks to Maximize Business Value

15th Annual Workshop on Information Technolgies & Systems (WITS) Paper
Number of pages: 6 Posted: 22 Feb 2006
Subodha Kumar, Kaushik Dutta and Vijay Mookerjee
Temple University - Department of Marketing and Supply Chain Management, Florida International University (FIU) - Department of Decision Sciences & Information Systems and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 230 (129,990)

Abstract:

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Distributed computing, Emerging Technologies, Integer programming, Heuristics.

7.

Optimal Allocation of Effort to Software Maintenance: A Queuing Theory Approach

Production and Operations Management, Vol. 18, No. 5, pp. 506-515, 2009
Number of pages: 10 Posted: 30 Jan 2008 Last Revised: 18 Oct 2011
University of North Carolina (UNC) at Chapel Hill, Temple University - Department of Marketing and Supply Chain Management, University of Texas at Dallas - Naveen Jindal School of Management and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 206 (144,457)
Citation 4

Abstract:

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MG1, software maintenance, Queuing Theory, N-policy, batching, resource allocation

8.

Optimization Models for Assessing the Peak Capacity Utilization of Intelligent Transportation Systems

Number of pages: 34 Posted: 13 Feb 2009
Subodha Kumar, I-Ling Yen, Farokh Bastani and Nirav Shah
Temple University - Department of Marketing and Supply Chain Management, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 183 (161,095)

Abstract:

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9.

Why Do Stores Drive Online Sales? Evidence of Underlying Mechanisms from a Multichannel Retailer

Forthcoming in Information Systems Research, Mays Business School Research Paper No. 2500942
Number of pages: 52 Posted: 25 Sep 2014 Last Revised: 04 Mar 2019
Anuj Kumar, Amit Mehra and Subodha Kumar
University of Florida - Warrington College of Business, University of Texas at Dallas and Temple University - Department of Marketing and Supply Chain Management
Downloads 166 (175,657)

Abstract:

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Ecommerce, Multichannel customer behavior. Omnichannel retail, matching estimators, average treatment effect

10.

Advertising Strategies in Electronic Retailing: A Differential Games Approach

Mays Business School Research Paper No. 2011-1
Number of pages: 49 Posted: 05 Oct 2011
Dengpan Liu, Subodha Kumar and Vijay Mookerjee
University of Alabama in Huntsville - College of Business Administration, Temple University - Department of Marketing and Supply Chain Management and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 124 (222,498)

Abstract:

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Keywords: IT capacity, Advertising, Optimal control theory, Differential game, Reneging, Nash

11.

A Model of Client and Vendor Interaction in Extreme Programming

Annual Workshop on Information Technolgies & Systems (WITS) Paper
Number of pages: 6 Posted: 22 Feb 2006
Subodha Kumar and Anjana Susarla
Temple University - Department of Marketing and Supply Chain Management and Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management
Downloads 124 (222,498)

Abstract:

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Extreme Programming, Coordination, Developer, User

12.

Dynamic Optimization of Software Enhancement Effort

16th Annual Workshop On Information Technologies and Systems, Milwaukee, Wisconsin, December 2006
Number of pages: 6 Posted: 02 Nov 2007 Last Revised: 27 Jan 2013
Subodha Kumar, Yonghua Ji, Denny Yeh and Suresh Sethi
Temple University - Department of Marketing and Supply Chain Management, University of Alberta - Department of Accounting, Operations & Information Systems, Fu-Jen Catholic University and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 118 (230,916)
Citation 2

Abstract:

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Software enhancement, optimal control theory, software features, dynamic optimization

13.

Hospital Quality, Medical Charge Variation, and Patient Care Efficiency: Implications for Bundled Payment Reform Models

Mays Business School Research Paper No. 2876358
Number of pages: 44 Posted: 01 Dec 2016
Texas A&M University - Department of Information & Operations Management, Texas A&M University - Department of Information & Operations Management, Temple University - Department of Marketing and Supply Chain Management and Texas A&M University
Downloads 89 (279,710)

Abstract:

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Healthcare, Variation in Medical Charges, Outcome Quality, Process Quality, Bundled Payments

Optimal Enhancement and Lifetime of Software Systems: A Control Theoretic Analysis

Production and Operations Management, Forthcoming
Number of pages: 40 Posted: 13 Aug 2009 Last Revised: 04 Sep 2014
University of Alberta - Department of Accounting, Operations & Information Systems, Temple University - Department of Marketing and Supply Chain Management, University of Texas at Dallas - Naveen Jindal School of Management, University of Texas at Dallas - Naveen Jindal School of Management and Fu-Jen Catholic University
Downloads 81 (299,129)
Citation 4

Abstract:

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Software enhancement, lifetime, features, replacement, optimal control theory

Optimal Enhancement and Lifetime of Software Systems: A Control Theoretic Analysis

Production and Operations Management, Vol. 20, Issue 6, 2011, University of Alberta School of Business Research Paper No. 2013-653
Number of pages: 16 Posted: 28 Jun 2013 Last Revised: 31 Jan 2019
University of Alberta - Department of Accounting, Operations & Information Systems, Temple University - Department of Marketing and Supply Chain Management, University of Texas at Dallas - Naveen Jindal School of Management, University of Texas at Dallas - Naveen Jindal School of Management and Fu-Jen Catholic University
Downloads 5 (624,772)
Citation 4

Abstract:

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software enhancement, lifetime, features, replacement, optimal control theory

15.

Sustainability Planning for Healthcare Information Exchanges with Supplier Discount Program

Mays Business School Research Paper No. 2687257
Number of pages: 51 Posted: 08 Nov 2015
University of Florida - Warrington College of Business Administration, Temple University - Department of Marketing and Supply Chain Management, Texas A&M University - Department of Information & Operations Management and Texas A&M University
Downloads 79 (300,709)

Abstract:

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Healthcare Information Exchange, Sustainability, Supplier Discount, Pricing

16.

Coordinating User-Developer Efforts in Extreme Programming: A Control-Theoretic Approach

15th Annual Workshop on Information Technolgies & Systems (WITS) Paper
Number of pages: 6 Posted: 22 Feb 2006
Subodha Kumar, Anjana Susarla and Vijay Mookerjee
Temple University - Department of Marketing and Supply Chain Management, Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 71 (319,739)

Abstract:

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Extreme Programming, Optimal Control Theory, Coordination, Developer, User

17.

Selecting Healthcare Providers for Bundled Payments in Healthcare Services

Number of pages: 36 Posted: 16 Dec 2016
Texas A&M University - Department of Information & Operations Management, Texas A&M University, Temple University - Department of Marketing and Supply Chain Management and Texas A&M University
Downloads 45 (396,684)

Abstract:

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Healthcare, Bundled Payment, Combinatorial Auctions, Winer Determination, Data Envelopment Analysis

18.

The Overlooked Benefit of Consumer Showrooming for a Physical Retailer

Posted: 28 Mar 2019
Lin Hao and Subodha Kumar
University of Washington - Michael G. Foster School of Business and Temple University - Department of Marketing and Supply Chain Management

Abstract:

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showrooming, fit uncertainty, supplier, wholesale contract, agency contract

19.

Pricing Strategies of Public Cloud Computing Instances

Posted: 11 Feb 2019
Tarun Jain, Jishnu Hazra and Subodha Kumar
Indian Institute of Management Udaipur, Indian Institute of Management (IIMB), Bangalore and Temple University - Department of Marketing and Supply Chain Management

Abstract:

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Cloud Computing, Pay-As-You-Go Pricing, Reserved Capacity Instances, In-House Investments

20.

Humanitarian Organization Pre-Disaster Deployment for Predictable Disasters

Posted: 03 Jan 2019
Jon M. Stauffer and Subodha Kumar
Texas A&M University - Mays Business School and Temple University - Department of Marketing and Supply Chain Management

Abstract:

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Humanitarian Operations, Inventory Deployment, Inventory Pre-Positioning

21.

Dynamics of Competition in On-Demand Economy: A Differential Games Approach

Posted: 31 Oct 2018
Samayita Guha, Emre M Demirezen and Subodha Kumar
Temple University - Department of Marketing and Supply Chain Management, University of Florida - Information Systems and Operations Management and Temple University - Department of Marketing and Supply Chain Management

Abstract:

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on-demand economy, ride hailing platforms, surge pricing, wait times, perception

22.

Detecting Anomalous Online Reviewers: An Unsupervised Approach Using Mixture Models

Posted: 24 Oct 2018
School of Business, University of Washington Bothell, University of Memphis, University of Florida - Warrington College of Business Administration and Temple University - Department of Marketing and Supply Chain Management

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Opinion Spam, Unsupervised Learning, Anomaly Detection, Mixture Models

23.

Impact of the Hospital Readmission Reduction Program (HRRP) on Hospital Readmission and Mortality: An Economic Analysis

Posted: 24 Oct 2018
Liangfei Qiu, Subodha Kumar, Arun Sen and Atish P Sinha
University of Florida - Warrington College of Business Administration, Temple University - Department of Marketing and Supply Chain Management, Texas A&M University - Department of Information & Operations Management and University of Wisconsin - Milwaukee - Sheldon B. Lubar School of Business

Abstract:

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Readmission Rate, Mortality Rate, HRRP, Acute Care Hospitals

24.

Are Annual Performance Reviews Outdated?: An Empirical Analysis on Continuous Real-Time Mobile Feedback in the Workplace

Posted: 12 Jul 2018
Temple University - Fox School of Business and Management, Temple University - Department of Marketing and Supply Chain Management, Temple University - Fox School of Business and Management, University of Florida - Warrington College of Business Administration and Temple University - Fox School of Business and Management

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Real-Time Feedback, Performance Appraisals, Mobile Application, Tit-for-Tat Strategy

25.

When to Play Your Advertisement? Optimal Insertion Policy of Behavioral Advertisement

Fox School of Business Research Paper No. 18-016
Posted: 23 Apr 2018 Last Revised: 16 May 2018
Subodha Kumar, Yinliang (Ricky) Tan and Lai Wei
Temple University - Department of Marketing and Supply Chain Management, Tulane University - A.B. Freeman School of Business and Shanghai Jiao Tong University (SJTU)

Abstract:

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Behavioral Advertisement, Wearable Technology, Emotional Analytics, Brownian Motion

26.

Designing Personalized Treatment Plans for Breast Cancer Patients: A Predictive Analytics Approach

Posted: 26 Jul 2017 Last Revised: 11 Jan 2019
Wei Chen, Yixin Lu, Liangfei Qiu and Subodha Kumar
University of Maryland - Robert H. Smith School of Business, George Washington University - School of Business, University of Florida - Warrington College of Business Administration and Temple University - Department of Marketing and Supply Chain Management

Abstract:

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clinical decision support, health information sharing, personalized medicine, predictive analytics, treatment planning

27.

When a Doctor Knows, it Shows: An Empirical Analysis of Doctors’ Responses in Q&A Forum of an Online Healthcare Portal

Mays Business School Research Paper No. 2998248
Posted: 13 Jul 2017 Last Revised: 26 May 2018
Sandeep Khurana, Liangfei Qiu and Subodha Kumar
Indian School of Business (ISB), Hyderabad, University of Florida - Warrington College of Business Administration and Temple University - Department of Marketing and Supply Chain Management

Abstract:

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healthcare, Q&A forums, digital platforms, spillover effect, user-generated content

28.

A Hashtag is Worth a Thousand Words: An Empirical Investigation of Social Media Strategies in Trademarking Hashtags

Mays Business School Research Paper No. 2997653
Posted: 07 Jul 2017
Naveen Kumar, Liangfei Qiu and Subodha Kumar
School of Business, University of Washington Bothell, University of Florida - Warrington College of Business Administration and Temple University - Department of Marketing and Supply Chain Management

Abstract:

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hashtag, trademark, social media, context-free linguistic features, information dissemination

29.

The Effects of Social Media Tone on Engagement: Evidence from Indian General Election 2014

Posted: 05 Jun 2017 Last Revised: 20 Jul 2018
Texas A&M University - Mays Business School, University of South Carolina - Darla Moore School of Business, Temple University - Department of Marketing and Supply Chain Management and Indian Institute of Management (IIMB), Bangalore

Abstract:

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human brand generated content, social media analytics, engagement, tone of social media content

30.

Stranger Danger on Online Digital Platforms: An Empirical Evaluation of Detecting Review Manipulation

Posted: 23 Nov 2016
School of Business, University of Washington Bothell, University of Memphis, University of Florida - Warrington College of Business Administration and Temple University - Department of Marketing and Supply Chain Management

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digital platforms, review manipulation, information credibility, hierarchical supervised learning

31.

Exit, Voice, and Response in Digital Platforms: An Empirical Investigation of Online Management Response Strategies

Mays Business School Research Paper No. 2831236
Posted: 31 Aug 2016
Naveen Kumar, Liangfei Qiu and Subodha Kumar
School of Business, University of Washington Bothell, University of Florida - Warrington College of Business Administration and Temple University - Department of Marketing and Supply Chain Management

Abstract:

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online management responses, digital platforms, spillover effect, self-selected responses

32.

Understanding Voluntary Knowledge Provision and Content Contribution through a Social Media-Based Prediction Market: A Field Experiment

Posted: 24 Sep 2015 Last Revised: 31 Mar 2016
Liangfei Qiu and Subodha Kumar
University of Florida - Warrington College of Business Administration and Temple University - Department of Marketing and Supply Chain Management

Abstract:

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Prediction Market, Social Media, Field Experiment, Treatment Effects

33.

An Integrated Approach for Retail Budget Allocations Across Store Labor and Marketing Activities

Posted: 27 Jun 2015
Texas A&M University - Department of Information & Operations Management, Temple University - Department of Marketing and Supply Chain Management and Texas A&M University

Abstract:

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advertising,traffic variability,sales force planning,coordination, retail

Optimal Resource Allocation for Reducing Software Defects

16th Annual Workshop on Information Technologies & Systems (WITS)
Posted: 12 Jul 2007
Subodha Kumar and Sid Sidhartha
Temple University - Department of Marketing and Supply Chain Management and Microsoft Corporation

Abstract:

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software maintenance, defects, patches, optimal control theory, dynamic optimization

Optimal Resource Allocation for Reducing Software Defects

16th Annual Workshop on Information Technolgies & Systems (WITS) Paper
Posted: 28 Nov 2007
Subodha Kumar and Sid Sidhartha
Temple University - Department of Marketing and Supply Chain Management and Microsoft Corporation

Abstract:

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software maintenance, defects, patches, optimal control theory, dynamic optimization

35.

How to React to Internal and External Sharing in B2C and C2C

Jun Pei, Ping Yan, Subodha Kumar and Xinbao Liu
The School of Management, Hefei University of Technology, Hefei University of Technology, Temple University - Department of Marketing and Supply Chain Management and Hefei University of Technology

Abstract:

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B2C sharing, C2C sharing, profit-maximizing, business model