Author Page for Kenneth C. Wilbur

Effects of Advertising and Product Placement on Television Audiences

Number of pages: 39 Posted: 26 Jun 2008 Last Revised: 03 Oct 2012

Kenneth C. Wilbur, Michelle Sovinsky Goeree and Geert Ridder

University of California, San Diego (UCSD) - Rady School of Management, University of Southern California - Department of Economics and University of Southern California

Downloads 2,824 (2,743)

Citation 2

Abstract:

2.

A Two-Sided, Empirical Model of Television Advertising and Viewing Markets

Number of pages: 46 Posted: 27 Feb 2006

Kenneth C. Wilbur

University of California, San Diego (UCSD) - Rady School of Management

Downloads 1,635 (8,137)

Citation 32

Abstract:

3.

Effects of TV Advertising on Keyword Search

Number of pages: 46 Posted: 07 Dec 2010 Last Revised: 16 Dec 2014

Mingyu Joo, Kenneth C. Wilbur and Yi Zhu

Ohio State University, Fisher College of Business, University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Carlson School of Management

Downloads 1,570 (6,785)

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4.

Click Fraud

Number of pages: 40 Posted: 15 Jan 2008 Last Revised: 19 Jun 2014

Kenneth C. Wilbur and Yi Zhu

University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Carlson School of Management

Downloads 901 (18,597)

Citation 8

Abstract:

5.

Hybrid Advertising Auctions

2009 INFORMS Marketing Science Conference, NET Institute Working Paper No. 08-25

Number of pages: 57 Posted: 02 Apr 2009 Last Revised: 26 Oct 2012

Yi Zhu and Kenneth C. Wilbur

University of Minnesota - Carlson School of Management and University of California, San Diego (UCSD) - Rady School of Management

Downloads 872 (19,434)

Citation 6

Abstract:

6.

How the Digital Video Recorder Changes Traditional Television Advertising

Journal of Advertising, Forthcoming, Marshall School of Business Working Paper No. MKT 03-06

Number of pages: 22 Posted: 19 Jul 2006

Kenneth C. Wilbur

University of California, San Diego (UCSD) - Rady School of Management

Downloads 797 (22,439)

Citation 5

Abstract:

7.

The Effectiveness of Post-Release Movie Advertising

Number of pages: 28 Posted: 22 Jan 2007 Last Revised: 14 Sep 2010

Adam D. Rennhoff and Kenneth C. Wilbur

Middle Tennessee State University and University of California, San Diego (UCSD) - Rady School of Management

Downloads 759 (25,305)

Abstract:

8.

Correcting Audience Externalities in Television Advertising

Downloads 756 ( 28,775)

2

Correcting Audience Externalities in Television Advertising

Marketing Science

Number of pages: 52 Posted: 07 Jul 2009 Last Revised: 04 Sep 2014

Kenneth C. Wilbur, Linli Xu and David Kempe

University of California, San Diego (UCSD) - Rady School of Management, University of Minnesota - Twin Cities - Carlson School of Management and University of Southern California - Department of Computer Science

Downloads 756 (28,318)

Abstract:

Correcting Audience Externalities in Television Advertising

Marketing Science, Vol. 32, No. 6, 2013; pp. 892–912; DOI: 10.1287/mksc.2013.0807,

Posted: 05 Dec 2013

Kenneth C. Wilbur, Linli Xu and David Kempe

University of California, San Diego (UCSD) - Rady School of Management, University of Minnesota - Twin Cities - Carlson School of Management and University of Southern California - Department of Computer Science

Abstract:

9.

Television Advertising and Online Search

Management Science, Forthcoming

Number of pages: 36 Posted: 15 May 2013 Last Revised: 22 Jun 2014

Mingyu Joo, Kenneth C. Wilbur, Bo Cowgill and Yi Zhu

Ohio State University, Fisher College of Business, University of California, San Diego (UCSD) - Rady School of Management, University of California, Berkeley and University of Minnesota - Carlson School of Management

Downloads 498 (26,345)

Citation 8

Abstract:

10.

Television Advertising and Online Shopping

Number of pages: 52 Posted: 08 Apr 2014 Last Revised: 24 Oct 2014

Jura Liaukonyte, Thales Teixeira and Kenneth C. Wilbur

Cornell University, Harvard Business School and University of California, San Diego (UCSD) - Rady School of Management

Downloads 392 (44,864)

Citation 1

Abstract:

11.

There’s No 'I' in 'Team': Estimating NBA Players’ Offensive Production

Number of pages: 45 Posted: 18 Jun 2011 Last Revised: 14 Aug 2014

Xinlei Chen, Yuxin Chen and Kenneth C. Wilbur

University of British Columbia (UBC) - Sauder School of Business, Northwestern University - Department of Marketing and University of California, San Diego (UCSD) - Rady School of Management

Downloads 357 (59,111)

Abstract:

12.

Price Advertising by Manufacturers and Dealers

Forthcoming, Management Science

Number of pages: 40 Posted: 08 Feb 2011 Last Revised: 29 Aug 2014

Linli Xu, Kenneth C. Wilbur, Sivaramakrishnan Siddarth and Jorge M. Silva-Risso

University of Minnesota - Twin Cities - Carlson School of Management, University of California, San Diego (UCSD) - Rady School of Management, University of Southern California - Marketing Department and University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management

Downloads 325 (62,761)

Citation 1

Abstract:

13.

Distribution and Market Share

Journal of Retailing, Forthcoming

Number of pages: 34 Posted: 31 Jul 2008 Last Revised: 15 Jul 2013

Kenneth C. Wilbur and Paul Farris

University of California, San Diego (UCSD) - Rady School of Management and University of Virginia - Darden School of Business

Downloads 291 (79,108)

Citation 3

Abstract:

14.

Local Media Ownership and Media Quality

Downloads 233 (118,770)

2

Local Media Ownership and Media Quality

Number of pages: 22 Posted: 08 Apr 2011 Last Revised: 03 Oct 2012

Adam D. Rennhoff and Kenneth C. Wilbur

Middle Tennessee State University and University of California, San Diego (UCSD) - Rady School of Management

Downloads 164 (164,763)

Abstract:

Local Media Ownership and Media Quality

TPRC 2011

Number of pages: 28 Posted: 05 Jan 2012 Last Revised: 03 Oct 2012

Adam D. Rennhoff and Kenneth C. Wilbur

Middle Tennessee State University and University of California, San Diego (UCSD) - Rady School of Management

Downloads 69 (306,363)

Abstract:

15.

A Parsimonious Structural Model of Individual Demand for Multiple Related Goods

Number of pages: 41 Posted: 05 Feb 2013

Andres Musalem, Kenneth C. Wilbur and Patricio Del Sol

Universidad de Chile, University of California, San Diego (UCSD) - Rady School of Management and Pontifical Catholic University of Chile

Downloads 154 (132,682)

Abstract:

16.

Structural Models of Complementary Choices

Marketing Letters, Forthcoming, Fisher College of Business Working Paper No. RP 2014-05-02

Number of pages: 27 Posted: 13 Aug 2014

Steven Berry, Ahmed Khwaja, Vineet Kumar, Andres Musalem, Kenneth C. Wilbur, Greg M. Allenby, Bharat N. Anand, Pradeep K. Chintagunta, W. Michael Hanemann, Przemyslaw Jeziorski and Angelo Mele

Yale University - Department of Economics, Yale School of Management, Harvard Business School, Universidad de Chile, University of California, San Diego (UCSD) - Rady School of Management, Ohio State University (OSU) - Department of Marketing and Logistics, Harvard University - Strategy Unit, University of Chicago, University of California, Berkeley - The Richard & Rhoda Goldman School of Public Policy, University of California, Berkeley - Haas School of Business and Johns Hopkins University - Carey Business School

Downloads 121 (138,887)

Abstract:

17.

Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples

Number of pages: 56 Posted: 25 Jul 2014 Last Revised: 20 Jan 2017

Linli Xu, Kenneth C. Wilbur and Jorge M. Silva-Risso

University of Minnesota - Twin Cities - Carlson School of Management, University of California, San Diego (UCSD) - Rady School of Management and University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management

Downloads 78 (157,953)

Abstract:

18.

Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research

Marketing Letters, Vol. 21, No. 3, pp. 273-285, 2010 , Tuck School of Business Working Paper No. 2465625

Number of pages: 21 Posted: 14 Jul 2014

Kusum L. Ailawadi, Eric Bradlow, Michaela Draganska, Vincent R. Nijs, Robert P. Rooderkerk, K. Sudhir, Kenneth C. Wilbur and Jie Zhang

Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, Drexel University, Northwestern University - Department of Marketing, Rotterdam School of Management, Erasmus University, Yale School of Management, University of California, San Diego (UCSD) - Rady School of Management and University of Maryland - Robert H. Smith School of Business

Downloads 37 (333,872)

Abstract:

19.

Temporal Distance and Price Elasticity: Empirical Investigation of the Cruise Industry

Number of pages: 57 Posted: 15 Jul 2015 Last Revised: 10 Sep 2017

Mingyu Joo, Kenneth C. Wilbur and Dinesh K. Gauri

Ohio State University, Fisher College of Business, University of California, San Diego (UCSD) - Rady School of Management and Walton College of Business

Downloads 27 (135,677)

Abstract:

20.

Advertising Content and Television Advertising Avoidance

Number of pages: 33 Posted: 01 Aug 2015 Last Revised: 24 Oct 2015

Kenneth C. Wilbur

University of California, San Diego (UCSD) - Rady School of Management

Downloads 22 (131,472)

Abstract:

21.

Market-Based Measures of Viewpoint Diversity

Information Economics and Policy, Forthcoming

Number of pages: 26 Posted: 24 Oct 2013

Adam D. Rennhoff and Kenneth C. Wilbur

Middle Tennessee State University and University of California, San Diego (UCSD) - Rady School of Management

Downloads 18 (441,409)

Abstract:

22.

Price Advertising by Manufacturers and Dealers: Online Appendix

Number of pages: 9 Posted: 29 Aug 2014

Linli Xu, Kenneth C. Wilbur, Sivaramakrishnan Siddarth and Jorge M. Silva-Risso

University of Minnesota - Twin Cities - Carlson School of Management, University of California, San Diego (UCSD) - Rady School of Management, University of Southern California - Marketing Department and University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management

Downloads 15 (399,127)

Citation 1

Abstract:

23.

Advertising and Brand Attitudes: Evidence from 575 Brands Over Five Years

Number of pages: 55 Posted: 19 Apr 2018

Rex Yuxing Du, Mingyu Joo and Kenneth C. Wilbur

University of Houston - C.T. Bauer College of Business, Ohio State University, Fisher College of Business and University of California, San Diego (UCSD) - Rady School of Management

Downloads 0 (411,027)

Abstract:

24.

Lead Offer Spillovers

Number of pages: 51 Posted: 11 Dec 2017

Matthew McGranaghan, Jura Liaukonyte, Geoffrey Fisher and Kenneth C. Wilbur

Cornell University, Dyson School of Applied Economics and Management, Students, Cornell University, Cornell University and University of California, San Diego (UCSD) - Rady School of Management

Downloads 0 (432,017)

Abstract:

25.

Should TV Advertisers Maximize Immediate Online Response?

Number of pages: 49 Posted: 19 Sep 2017

Rex Yuxing Du, Linli Xu and Kenneth C. Wilbur

University of Houston - C.T. Bauer College of Business, University of Minnesota - Twin Cities - Carlson School of Management and University of California, San Diego (UCSD) - Rady School of Management

Downloads 0 (291,231)

Kenneth C. Wilbur

University of California, San Diego (UCSD) - Rady School of Management

Assistant Professor

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