Shmuel I. Becher

Victoria University of Wellington

Associate Professor

P.O. Box 600

Wellington, 6140

New Zealand

http://www.victoria.ac.nz/sacl/about/staff/samuel-becher

  • Victoria University of Wellington

SCHOLARLY PAPERS

41

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22

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15

Scholarly Papers (41)

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1.

The Duty to Read the Unreadable

60 Boston College Law Review 2255 (2019)
Number of pages: 42 Posted: 14 Jan 2019 Last Revised: 05 Dec 2019
Uri Benoliel and Shmuel I. Becher
College of Law and Business - Ramat Gan Law School and Victoria University of Wellington
Downloads 1,320 (16,270)
Citation 2

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sign-in-wrap contracts, consumer contracts, duty to read, contracts' readability, information asymmetry, informed consumers

2.

E-Contract Doctrine 2.0: Standard Form Contracting in the Age of Online User Participation

14 Michigan Telecommunications and Technology Law Review 303 (2008)
Number of pages: 64 Posted: 08 May 2007 Last Revised: 16 Oct 2018
Shmuel I. Becher and Tal Zarsky
Victoria University of Wellington and University of Haifa - Faculty of Law
Downloads 909 (28,270)

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Contract Law, e-commerce, Law and economics, Behavioral law and economics, Blogs, blogosphere, Social networks, Information overload, Information flow, Consumer standard form contracts, Web 2.0, Asymmetric information, Online consumer contracts

3.

Asymmetric Information in Consumer Contracts: The Challenge that is Yet to be Met

American Business Law Journal, Vol. 45, 2008
Number of pages: 53 Posted: 21 Sep 2007 Last Revised: 01 Jul 2008
Shmuel I. Becher
Victoria University of Wellington
Downloads 795 (34,085)
Citation 9

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Consumer contracts, asymmetric information, law and economics, marginal consumers, consumer law

4.

Behavioral Science and Consumer Standard Form Contracts

Louisiana Law Review, Vol. 68, 2007
Number of pages: 63 Posted: 21 Sep 2007 Last Revised: 27 Nov 2007
Shmuel I. Becher
Victoria University of Wellington
Downloads 670 (42,992)
Citation 3

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Consumer standard form contracts, behavioral law and economics, law and economics

5.

The Law of Standard Form Contracts: Misguided Intuitions and Suggestions for Reconstruction

8 DePaul Business & Commercial Law Journal 199 (2010)
Number of pages: 24 Posted: 07 Aug 2009 Last Revised: 17 Oct 2018
Shmuel I. Becher and Esther Unger-Aviram
Victoria University of Wellington and Sapir Academic College
Downloads 549 (55,677)
Citation 4

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consumer contracts, consumer contracting behavior

6.

Manipulating, Fast and Slow: The Law of Non-Verbal Market Manipulations

38 Cardozo Law Review 459 (2016)
Number of pages: 48 Posted: 06 Aug 2015 Last Revised: 17 Oct 2018
Shmuel I. Becher and Yuval Feldman
Victoria University of Wellington and Bar-Ilan University - Faculty of Law
Downloads 534 (57,686)

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market manipulations, non-verbal communication, law and psychology, behavioral economics, consumer law, paternalism, regulation

7.

A 'Fair Contracts' Approval Mechanism: Reconciling Consumer Contracts and Conventional Contract Law

University of Michigan Journal of Law Reform, Vol. 42, 2009
Number of pages: 58 Posted: 20 Sep 2007 Last Revised: 13 Jul 2009
Shmuel I. Becher
Victoria University of Wellington
Downloads 479 (66,045)

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Consumer form contracts, appproval, contract law

8.

Unintended Consequences and the Design of Consumer Protection Legislation

93 Tulane Law Review 105-146 (2018)
Number of pages: 42 Posted: 05 Jan 2018 Last Revised: 25 Nov 2018
Shmuel I. Becher
Victoria University of Wellington
Downloads 359 (92,852)
Citation 1

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Consumer Law, Consumer Protection Policy, Unintended Consequences, Legislation, Evidence-Based, Temporary Legislation, Administrative Agencies, Consumer Organizations, Public Choice Theory

9.

Consumer Protection

The Economic Approach to Law (Uriel Procaccia ed.), 2012, Harvard Public Law Working Paper No. 18-42
Number of pages: 49 Posted: 27 Jun 2018 Last Revised: 08 Dec 2018
Shmuel I. Becher and Oren Bar-Gill
Victoria University of Wellington and Harvard Law School
Downloads 345 (97,210)

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consumer law, consumer protection, market failures, cooling off period, bounded rationality, information asymmetry, information overlaod, over optimism, consumer contracts, soft paternalism, regulation, informed consumers, consumers' heterogeneity, disclosures, default rules, enforcement

10.

Poor Consumer(s) Law: The Case of High-Cost Credit and Payday Loans

Legal Applications of Marketing Theory, Jacob Gersen & Joel Steckel, eds., Cambridge University Press (2020, Forthcoming) , San Diego Legal Studies Paper No. 18-357 (2018), Bar Ilan University Faculty of Law Research Paper No. 18-20
Number of pages: 36 Posted: 21 Aug 2018 Last Revised: 15 Feb 2020
Shmuel I. Becher, Yuval Feldman and Orly Lobel
Victoria University of Wellington, Bar-Ilan University - Faculty of Law and University of San Diego School of Law
Downloads 299 (113,790)

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Poor consumer, responsible lending, payday loans, consumer credit, credit contracts, consumer behavior, high cost credit, scarcity

11.

Law in Books and Law in Action: The Readability of Privacy Policies and the GDPR

CONSUMER LAW & ECONOMICS, Klaus Mathis & Avishalom Tor eds., Springer (2020), pp. 179-204
Number of pages: 29 Posted: 06 Mar 2019 Last Revised: 09 Sep 2020
Shmuel I. Becher and Uri Benoliel
Victoria University of Wellington and College of Law and Business - Ramat Gan Law School
Downloads 283 (120,577)
Citation 2

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online privacy, privacy policies, consumer protection, GDPR, readability, plain language

12.

Online Consumer Contracts: No One Reads, But Does Anyone Care?

12 Jerusalem Review of Legal Studies 105 (2015)
Number of pages: 21 Posted: 15 Apr 2015 Last Revised: 17 Oct 2018
Shmuel I. Becher and Tal Zarsky
Victoria University of Wellington and University of Haifa - Faculty of Law
Downloads 245 (139,954)

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Standard form contracts, information privacy, emperical legal studies, EULA, B2B, B2C, click-wrap contracts

13.

הגנת הצרכן
(Consumer Protection)

הגישה הכלכלית למשפט (א' פרוקצ'יה עורך, 2012)
The Economic Approach to Law (Edited by Uriel Procaccia, 2012)
Number of pages: 47 Posted: 06 Jul 2015
Shmuel I. Becher and Oren Bar-Gill
Victoria University of Wellington and Harvard Law School
Downloads 235 (145,675)

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consumer law, consumer protection, market failures, cooling off period, bounded rationality, information asymmetry, information overlaod, over optimism, consumer contracts, soft paternalism, regulation, informed consumers, consumers' heterogeneity, disclosures, default rules, enforcement

14.

עשיית אושר וגם במשפט: לקראת גישה הוליסטית לדיני הצרכנות' (From Consumer Protection to Consumers’ Wellness: Towards a More Holistic Approach to Consumer Law)

11 Haifa L. Rev. 341 (2018)
Number of pages: 61 Posted: 04 Jul 2015 Last Revised: 08 Aug 2018
Shmuel I. Becher
Victoria University of Wellington
Downloads 217 (157,178)

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consumer protection, consumer wellness, consumer law, subjective well-being, happiness, life satisfaction, consumer regulation, paternalism, market failures, cognitive biases, commercials, ethical consumers

15.

דייט עם המשפט: על הסדרת פעילותם של אתרי היכרויות מקוונים (J(Uris) Date: Regulating Online Dating Sites)

30 Bar Ilan University Law Review 7 (2015)
Number of pages: 65 Posted: 02 Jul 2015 Last Revised: 26 Oct 2018
Shmuel I. Becher and Itay Krayden
Victoria University of Wellington and Independent
Downloads 189 (178,702)

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online dating, regulation, consumer protection, paradox of choice, consumer contracts, market failures

16.

Hungry for Change: The Law and Policy of Food Health Labeling

54 Wake Forest Law Review 1305 (2019)
Number of pages: 56 Posted: 14 Apr 2019 Last Revised: 15 Feb 2020
Shmuel I. Becher, Hongzhi Gao, Alana Harrison and Jessica C. Lai
Victoria University of Wellington, Victoria Business School, Victoria University of Wellington, Victoria University of Wellington, Faculty of Law, Student/Alumni and Victoria University of Wellington
Downloads 180 (186,600)
Citation 1

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behavioral economics, consumer behavior, consumer protection, dual reasoning, food labeling, food labeling policy, front-of-package labeling, health labeling, information asymmetry, informed decisions, obesity epidemic

17.

In Consumer Protection We Trust? Re-Thinking the Legal Framework for Country of Origin Cases

55 San Diego Law Review 539 (2018)
Number of pages: 38 Posted: 26 Apr 2018 Last Revised: 16 Oct 2018
Shmuel I. Becher and Jessica C. Lai
Victoria University of Wellington and Victoria University of Wellington
Downloads 163 (203,280)

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Consumer Law, Consumer Protection Policy, Trust, Country of Origin, Deterrence, Punishments

18.

Sneak in Contracts: An Empirical and Legal Analysis of Unilateral Modification Clauses in Consumer Contracts

55 Georgia Law Review (2020 Forthcoming)
Number of pages: 59 Posted: 19 Mar 2020
Shmuel I. Becher and Uri Benoliel
Victoria University of Wellington and College of Law and Business - Ramat Gan Law School
Downloads 158 (208,746)

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consumer contracts, modification clauses, sign-in-wrap contracts, empirical analysis, change-of-terms provisions, information asymmetry, informed consumers

19.

Minding the Gap

51 Connecticut Law Review 69-116 (2019)
Number of pages: 48 Posted: 10 Jan 2018 Last Revised: 30 Aug 2019
Shmuel I. Becher and Tal Zarsky
Victoria University of Wellington and University of Haifa - Faculty of Law
Downloads 146 (222,823)
Citation 1

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Consumer contracts, Online Information Flow, Feedback and Ranking Mechanisms, Firms' Behavior, Trust, Information Asymmetry

20.

ייקוב הדין את האגורה
(We Demand the Penny by Hook or by Crook: Penny-Wise, Dollar Foolish and Consumer Protection Legislation)

חוקים בקצרה 2015
Online Israeli Journal on Legislation (2015)
Number of pages: 13 Posted: 02 Jul 2015 Last Revised: 21 Feb 2016
Shmuel I. Becher
Victoria University of Wellington
Downloads 143 (226,605)

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consumer protection, legislation, pricing manipulation, psychological manipulation, left-digit effect, level effects, price ending, image effect

21.

Open Doors, Trap Doors and the Law

74 Law & Contemporary Problems 101 (2011)
Number of pages: 31 Posted: 02 Aug 2010 Last Revised: 04 Jul 2015
Shmuel I. Becher and Tal Zarsky
Victoria University of Wellington and University of Haifa - Faculty of Law
Downloads 129 (245,727)
Citation 1

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Open Doors, Consumer Law, Consumer Contracts, Behavioral Law and Economics

22.

אושר סטודנטיאלי וחינוך משפטי: לא בבית ספרינו?
(Students' Well-Being and Legal Education: Imperative Lessons from Positive Psychology)

המשפט יט 125 2014
19 Hamishpat (Colman) Law Review 125 (2014)
Number of pages: 40 Posted: 02 Jul 2015 Last Revised: 03 Jul 2015
Nofar Asselman and Shmuel I. Becher
Independent and Victoria University of Wellington
Downloads 126 (250,100)

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אושר, חינוך משפטי, סטודנטים למשפטים, פסיכולוגיה חיובית, legal education, students' well-being, positive psychology

23.

הסדרה ראויה של חוזים צרכניים מקוונים: בין קידום המסחר המקוון להגנת הצרכן
(Reconfiguring E-Contract Policy: Market Optimization, Consumer Protection, and the Promotion of Trust in E-Commerce Transactions)

25 Bar-Ilan University Law Review 431 (2009)
Number of pages: 54 Posted: 30 Jun 2015 Last Revised: 03 Jul 2015
Shmuel I. Becher and Tal Zarsky
Victoria University of Wellington and University of Haifa - Faculty of Law
Downloads 126 (250,100)

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24.

דיני הצרכנות - לאן? 30 שנה לחקיקה הצרכנית
(Foreword: Symposium on 30 Years of Consumer Law Legislation)

(חוקים ה 5 (2013
5 Israeli Journal on Legislation 5 (2013)
Number of pages: 13 Posted: 02 Jul 2015 Last Revised: 03 Jul 2015
Shmuel I. Becher
Victoria University of Wellington
Downloads 125 (251,672)

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דיני הצרכנות, חקיקה צרכנית,consumer law, consumer legislation

25.

פרדוקס הייצוג והכוח בבית המשפט לתביעות קטנות? על תביעות ביטוח, פערי כוחות וכף רגלו של השופט
(The Paradox of Power and Representation in Small Claims Court)

(2010) הפרקליט נ 327
50 Hapraklit Law Review 327 (2010)
Number of pages: 75 Posted: 02 Jul 2015 Last Revised: 03 Jul 2015
Shmuel I. Becher and Avishai Klein
Victoria University of Wellington and Independent
Downloads 116 (265,971)

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small claims court, insurance, litigation, legal representation, empirical findings

26.

Relationship as Product: Transacting in the Age of Loneliness

University of Illinois Law Review (forthcoming, 2021)
Number of pages: 57 Posted: 07 Jul 2020 Last Revised: 25 Aug 2020
Shmuel I. Becher and Sarah Dadush
Victoria University of Wellington and Rutgers, The State University of New Jersey - Rutgers Law School
Downloads 112 (272,709)

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B2C relationship, exchange relationship, communal relationship, consumer behavior, loneliness, irrationality, trust, wellbeing, emotional branding, puffery, deception, unfairness

27.

The Puzzle of Effective Consumer Protection Legislation: Challenges, Key Lessons and Design Principles

The Law and Economics of Regulation, Mathis & Torr eds (Springer, 2021), Forthcoming
Number of pages: 29 Posted: 27 Apr 2020 Last Revised: 29 Apr 2020
Shmuel I. Becher
Victoria University of Wellington
Downloads 86 (324,438)

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Consumer protection, legislation process, unintended consequences, (ir)rational consumers, small claims courts, disclosures, consumer organizations, temporary laws, evidence-bases approach, public choice theory, credit regulation, unhealthy foods, cooling-off period, gradual legislation

28.

רעבים לשינוי: שוק הדיאטות מפרספקטיבת דיני הצרכנות
(Hungry for Change: The Thinness Myth and the Diet Industry from a Consumer Law Perspective)

9 Haifa Law Review 13 (2015)
Number of pages: 54 Posted: 30 Jun 2015 Last Revised: 28 Jan 2016
Shmuel I. Becher and Inbal Shprung-Cohen
Victoria University of Wellington and Independent
Downloads 78 (343,948)

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consumer protection, consumer health, diet market, market failures, regulation

29.

Regulating Product Return Policies: The Trade-off between Efficiency and Distribution

Number of pages: 49 Posted: 19 Dec 2018 Last Revised: 18 May 2020
Shmuel I. Becher, Eberhard Feess and Roee Sarel
Victoria University of Wellington, Frankfurt School of Finance & Management gemeinnützige GmbH and Institute of Law and Economics, University of Hamburg
Downloads 69 (368,282)

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product returns, return policy, consumer protection, consumer uncertainty, cancellations, withdrawals

30.

תוכן קונקרטי לסטנדרטים עמומים: ניתוח התנהגותי של חוזים אחידים
(Concrete Content to Vague Standards: Behavioral Analysis of Consumer Contracts)

(עיוני משפט לג 277 (תש"ע
33 Tel Aviv University Law Review 277 (2010)
Number of pages: 50 Posted: 02 Jul 2015 Last Revised: 03 Jul 2015
Shmuel I. Becher
Victoria University of Wellington
Downloads 63 (386,195)

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חוזים אחידים, חוזים צרכניים, כללים וסטנדרטים, הטיות קוגניטיביות, ניתוח התנהגותית, הגנת הצרכן, consumer law, consumer contract, rules and standards, cognitive biases, market failures, behavioral analysis of law

31.

מנגנון הצמדה א-סימטרי כתנאי מקפח? בעקבות תיקון מס' 4 לחוק החוזים האחידים
(Asymmetric Linkage Mechanism in Standard Form Contracts: An Unfair Contractual Term?)

חוקים בקצרה 2013
Online Israeli Journal on Legislation (2013)
Number of pages: 10 Posted: 30 Jun 2015 Last Revised: 03 Jul 2015
Shmuel I. Becher and Moshe gelbard
Victoria University of Wellington and Netanya Academic College
Downloads 62 (389,329)

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הגנת הצרכן, תנאי מקפח, חוזים אחידים, בית הדין לחוזים אחידים, חזקות קיפוח, מנגנון הצמדה א-סימטרי

32.

עיון מחודש ביעדי החינוך המשפטי-קליני: בין אמפתיה לאושר
(a Fresh Approach to Clinical Legal Education)

(המשפט יז 17 (תשע"ג
17 Hamishpat (Colman) Law Review 17 (2012)
Number of pages: 41 Posted: 02 Jul 2015 Last Revised: 03 Jul 2015
Shmuel I. Becher
Victoria University of Wellington
Downloads 59 (398,952)

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חינוך משפטי, קליניקה משפטית, אמפתיה, קליניקה צרכנית, consumer law clinic, legal education, empathy in legal education, legal clinics, happiness and well-being

33.

Seduction by Disclosure

9 Jerusalem Review of Legal Studies 72 (2014)
Number of pages: 19 Posted: 30 Jun 2015 Last Revised: 04 Jul 2015
Shmuel I. Becher and Tal Zarsky
Victoria University of Wellington and University of Haifa - Faculty of Law
Downloads 55 (412,688)

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consumer protection, online information flow, consumer contracts, privacy, disclosures, law and psychology, law and technology, data protection

34.

חוק החוזים האחידים: עיון מחודש בעקבות תיקוניו
(the Standard Form Contracts Law: Re-Review Following Amendments)

(חוקים ה 19 (2013
5 Israeli Journal on Legislation 19(2013)
Number of pages: 39 Posted: 02 Jul 2015 Last Revised: 03 Jul 2015
Shmuel I. Becher and Moshe gelbard
Victoria University of Wellington and Netanya Academic College
Downloads 43 (457,867)

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חוזה אחיד, חוזה צרכני, חוק החוזים האחידים, תיקוני חקיקה, דיני הצרכנות, form contracts, consumer contracts, regulating consumer contracts,

35.

Protecting Consumer Protection

49 Victoria University of Wellington Law Review 259 (2018)
Number of pages: 20 Posted: 03 Jul 2018 Last Revised: 27 Aug 2018
Jessica C. Lai and Shmuel I. Becher
Victoria University of Wellington and Victoria University of Wellington
Downloads 34 (497,854)

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consumer protection, country of origin, goodwill, reputation, penalties, courts

36.

Front-of-Pack Labelling and International Trade Law: Revisiting the Health Star Rating System

Melbourne Journal of International Law, Issue 21(2), Forthcoming
Number of pages: 36 Posted: 04 Jun 2020
Jessica C. Lai and Shmuel I. Becher
Victoria University of Wellington and Victoria University of Wellington
Downloads 29 (523,387)

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Front-of-Package Labelling, Food Law, Public Health, Consumer Protection, International Trade Law, WTO

37.

?זכות הביטול בעסקות צרכניות: רגישות מוצדקת או ניצחון פירוס
(Consumers’ Right of Withdrawal: A Well-Reasoned Right Or a Pyrrhic Victory?)

(2010) עיוני משפט לב 127
32 Tel Aviv University Law Review 127 (2010)
Number of pages: 76 Posted: 30 Jun 2015 Last Revised: 03 Jul 2015
Shmuel I. Becher and Tal Zarsky
Victoria University of Wellington and University of Haifa - Faculty of Law
Downloads 27 (534,684)
Citation 2

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זכות חרטה, הגנת הצרכן, זכות ביטול

38.

מקופ'חים: שוק הביטוחים המשלימים מפרספקטיבת דיני הצרכנות
(The Supplementary Insurance Market: A Consumer Law Perspective)

(רפואה ומשפט כרך 48, עמ' 19 (2015
48 Law and Medicine 19 (2015)
Number of pages: 27 Posted: 01 Jul 2015 Last Revised: 10 Dec 2015
Shmuel I. Becher and Avigail Ben Aroya
Victoria University of Wellington and Independent
Downloads 25 (546,609)

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health insurance, supplementary health insurance, consumer protection, market failures, cognitive biases, decision making, regulation, Switching costs, disclosures, information overload, intermediaries, asymmetric information

39.

החינוך המשפטי: על מה שבפנים ועל מה שבחוץ
(Legal Education in Israel: The Imperative and the Immaterial)

(עיוני משפט כה 243 (תשס"ב
25 Tel Aviv University Law Review 243 (2001)
Number of pages: 10 Posted: 30 Jun 2015 Last Revised: 03 Jul 2015
Gal Sides, Shmuel I. Becher and Ofir Naveh
Independent, Victoria University of Wellington and Independent
Downloads 19 (585,001)

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חינוך משפטי, תכנית לימודים, הפקולטה למשפטים

40.

לא תשבע עין מראות ולא תמלא אוזן משמוע: הגיע העת ל'חדש תחת השמש' בחינוך המשפטי
(Legal Education in the 21st Century: There's Much (to Re)New Under the Sun)

(המשפט יט 7 (תשע"ד
19 Hamishpat (Colman) Law Review 7 (2014)
Number of pages: 31 Posted: 02 Jul 2015 Last Revised: 03 Jul 2015
Shmuel I. Becher
Victoria University of Wellington
Downloads 17 (598,027)

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חינוך משפטי, שוק עריכת הדין, הכשרה משפטית, legal education, legal training, trends in legal education

41.

Genetic and Genomic Consultation: Are We Ready for Direct-to-Consumer Telegenetics?

9:550 FRONTIERS IN GENETICS 2018
Number of pages: 8 Posted: 26 Dec 2018
Li Du and Shmuel I. Becher
University of Macau and Victoria University of Wellington
Downloads 12 (632,511)

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telegenetics, telegenomics, direct-to-consumer, genetic services, risks and benefits, privacy, informed consent, consumer protection