Thomas Otter

Goethe University Frankfurt - Department of Marketing

Professor of Marketing

Frankfurt

Germany

http://www.marketing.uni-frankfurt.de/index.php?id=97?&L=1

SCHOLARLY PAPERS

23

DOWNLOADS
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Top 14,938

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24

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Scholarly Papers (23)

1.

Choice Models in Marketing: Economic Assumptions, Challenges and Trends

Foundations and Trends in Marketing, Vol. 2, No. 2, 2007, Fisher College of Business Working Paper Series
Number of pages: 88 Posted: 05 Feb 2008 Last Revised: 12 May 2014
Indiana University - Kelley School of Business - Department of Marketing, Korea University Business School (KUBS), Goethe University Frankfurt - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 1,193 (16,229)

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Direct utility models, discrete and continuous choice, Bayesian analysis

2.

The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis

Number of pages: 55 Posted: 11 Jan 2013
Catholic University of Eichstätt-Ingolstadt, Goethe University Frankfurt - Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 467 (59,169)

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customer satisfaction, Bayesian Modeling, mixture

3.

A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations

Number of pages: 31 Posted: 04 May 2009 Last Revised: 09 Apr 2015
Brigham Young University - Marriott School, The Modellers, LLC, Pennsylvania State University, University of Michigan, Stephen M. Ross School of Business, Goethe University Frankfurt - Department of Marketing, Ohio State University (OSU) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 397 (72,001)

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Hierarchical Bayes, Choice Model, Substitution

4.

An Integrated Model of Discrete Choice and Response Time

Fisher College of Business Working Paper No. 2006-01-007
Number of pages: 42 Posted: 29 Mar 2006
Thomas Otter, Greg M. Allenby and Trisha Van Zandt
Goethe University Frankfurt - Department of Marketing, Ohio State University (OSU) - Department of Marketing and Logistics and Ohio State University
Downloads 325 (90,673)

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Poisson Process, Choice Model, Bayesian Analysis, Human Information Processing

5.

Heterogeneity Distributions of Willingness-to-Pay in Choice Models

Number of pages: 33 Posted: 06 Sep 2006
Garrett Sonnier, Andrew Ainslie and Thomas Otter
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Rochester - Simon Business School and Goethe University Frankfurt - Department of Marketing
Downloads 293 (101,483)

Abstract:

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Bayesian analysis, Choice modeling, Willingness-to-Pay

6.

Investigating Endogeneity Bias in Marketing

Fisher College of Business Working Paper No. 2006-06-001
Number of pages: 27 Posted: 08 Sep 2006
Qing Liu, Thomas Otter and Greg M. Allenby
University of Wisconsin-Madison, Goethe University Frankfurt - Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 259 (115,674)

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Likelihood principle, adaptive design, Bayes Theorem, directed acyclic graphs

7.

Causal Inference Using Mediation Analysis or Instrumental Variables - Full Mediation in the Absence of Conditional Independence

Number of pages: 24 Posted: 06 Mar 2018 Last Revised: 22 Mar 2018
Goethe University Frankfurt - Department of Marketing, Goethe University Frankfurt - Department of Marketing, Goethe University Frankfurt and Goethe University Frankfurt
Downloads 229 (131,596)

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Mediation, Instrumental Variables, Causal Inference, Observational Equivalence, Bayesian Model Comparison

8.

Identifying the Discount Factor of Forward Looking Consumers Based on Consumption from Inventory

Number of pages: 49 Posted: 24 May 2014 Last Revised: 09 Apr 2015
Selin Akca and Thomas Otter
University of Zurich - Department of Business Administration and Goethe University Frankfurt - Department of Marketing
Downloads 205 (145,634)

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dynamic models, discount factor, identification, inventory

9.

How to Generalize from a Hierarchical Model?

Number of pages: 35 Posted: 16 Aug 2017 Last Revised: 26 Apr 2018
Max J. Pachali, Peter Kurz and Thomas Otter
Goethe University Frankfurt - Department of Marketing, TNS Infratest and Goethe University Frankfurt - Department of Marketing
Downloads 151 (190,945)

Abstract:

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Discrete Choice, Bayesian Inference, Market Simulation, Constrained Hierarchical Prior

10.

On the Distinction between Consideration and Utility

Number of pages: 43 Posted: 06 May 2014 Last Revised: 21 Aug 2018
Keyvan Dehmamy and Thomas Otter
University of Groningen - Department of Marketing & Marketing Research and Goethe University Frankfurt - Department of Marketing
Downloads 144 (198,410)

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Two-stage decisions, consideration-sets, discrete-continuous demand, data augmentation, hierarchical Bayes

11.

Unobserved Preference Changes in Conjoint Analysis

Number of pages: 32 Posted: 06 Sep 2006
Goethe University Frankfurt - Department of Marketing, Johannes Kepler University - Department of Applied Statistics and Econometrics and Department of Statistic
Downloads 142 (200,743)

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Bayesian Analysis, Conjoint Analysis, Change Points

12.

Exact MCMC for Choices from Menus -- Measuring Substitution and Complementarity among Menu Items

Number of pages: 64 Posted: 24 Apr 2017 Last Revised: 08 May 2019
Goethe University Frankfurt - Marketing, Goethe University Frankfurt - Department of Marketing, University of Chicago - Booth School of Business and GfK SE
Downloads 120 (228,921)

Abstract:

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menu based choice, choice modeling, autologistic choice model, hierarchical Bayes

13.

Bayesian Consumer Profiling

Number of pages: 57 Posted: 02 Mar 2016 Last Revised: 28 Feb 2019
Arnaud De Bruyn and Thomas Otter
ESSEC Business School and Goethe University Frankfurt - Department of Marketing
Downloads 116 (234,745)

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Consumer profiling; Data augmentation; Data brokerage; Bayesian profiling; Sociodemographic profiling; First name; Age; Political partisanship; Geolocation

14.

The Perils of Ignoring the Budget Constraint in Single-Unit Demand Models

Number of pages: 27 Posted: 30 Sep 2017 Last Revised: 23 Oct 2017
Max J. Pachali, Peter Kurz and Thomas Otter
Goethe University Frankfurt - Department of Marketing, TNS Infratest and Goethe University Frankfurt - Department of Marketing
Downloads 105 (251,912)

Abstract:

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Discrete Choice, Aggregate Demand Forecasts, Bayesian Inference

15.

The Dependent Poisson Race Model and Modeling Dependence in Conjoint Choice Experiments

Number of pages: 43 Posted: 16 Oct 2007
Ohio State University (OSU), Ohio State University (OSU), Goethe University Frankfurt - Department of Marketing and Ohio State University (OSU)
Downloads 101 (258,708)

Abstract:

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Bayesian model, dependent processes, dominance, multinomial logit model

16.

Testing Models of Strategic Behavior Characterized by Conditional Likelihoods

Number of pages: 41 Posted: 01 Feb 2011
Thomas Otter, Timothy Gilbride and Greg M. Allenby
Goethe University Frankfurt - Department of Marketing, University of Notre Dame and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 96 (267,469)

Abstract:

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Endogeneity, Bayesian model choice

17.

Durable Product Purchase Decisions: Influences of Retailer Warranty Extension Information Sequencing

Number of pages: 51 Posted: 07 May 2014
Michael Steiner and Thomas Otter
University Witten/Herdecke and Goethe University Frankfurt - Department of Marketing
Downloads 88 (282,703)

Abstract:

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add-ons, sales strategy, mental budgeting, context-dependent preferences, sequential decision making, myopic consumer behavior

Successive Sample Selection and its Relevance for Management Decisions

Forthcoming in Marketing Science
Number of pages: 61 Posted: 26 Sep 2012
Stephan Wachtel and Thomas Otter
Goethe University Frankfurt and Goethe University Frankfurt - Department of Marketing
Downloads 80 (302,378)

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Bayesian estimation, Targeting, Cross sectional analysis, Scoring, Causal reasoning, Variable Selection

Successive Sample Selection and its Relevance for Management Decisions

Marketing Science, Vol. 32, No. 1, 2013; pp. 170-185; DOI: 10.1287/mksc.1120.0754
Posted: 13 Nov 2013
Stephan Wachtel and Thomas Otter
Goethe University Frankfurt and Goethe University Frankfurt - Department of Marketing

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Bayesian estimation, targeting, cross-sectional analysis, scoring, causal reasoning, variable selection, sample selection

19.

Bayesian Estimation of the Random Coefficients Logit from Aggregate Count Data

Quantitative Marketing and Economics, Vol. 12, No. 1, 2014
Number of pages: 49 Posted: 09 May 2014
German Zenetti and Thomas Otter
Humboldt University of Berlin and Goethe University Frankfurt - Department of Marketing
Downloads 49 (384,399)

Abstract:

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Random coefficient multinomial logit, store-level aggregate data, Bayesian estimation

20.

How to Increase Demand by Cultivating Customers’ Ability to Find and Choose Attractive Alternatives in a Configurator

Number of pages: 45 Posted: 11 Jul 2014
Michael Steiner and Thomas Otter
University Witten/Herdecke and Goethe University Frankfurt - Department of Marketing
Downloads 43 (405,416)

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customization, sales strategy, context-dependent preferences, configurator tasks

21.

Sequential Sampling Models of Choice: Some Recent Advances

Marketing Letters; July 2008, Vol. 19, Issue 3/4, pp. 255-267, 13p, 1 Chart
Number of pages: 22 Posted: 26 Sep 2012 Last Revised: 27 Sep 2012
Goethe University Frankfurt - Department of Marketing, affiliation not provided to SSRN, University of Basel, Ohio State University (OSU) - Department of Marketing and Logistics, The Modellers, LLC, affiliation not provided to SSRN, University of Pennsylvania - Marketing Department, Ohio State University (OSU), Ohio State University (OSU) and Indiana University Bloomington - Department of Psychology
Downloads 39 (420,377)

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Choice models, Diffusion models, Human information processing, Likelihood based inference, Luce’s Axiom, Race models, Response time

22.

Bayesian Models

Handbook of Market Research, Christian Homburg, Martin Klarmann and Arnd Vomberg (eds.), Springer, Forthcoming
Number of pages: 59 Posted: 17 Dec 2018
Thomas Otter
Goethe University Frankfurt - Department of Marketing
Downloads 21 (506,122)

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Marketing decision making, Bayesian inference, Gibbs sampling, Metropolis Hastings, Hamiltonian Monte Carlo

23.

The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis

Marketing Science, Vol. 32, No. 4, 2013; pp. 533-553; DOI: 10.1287/mksc.2013.0779
Posted: 13 Nov 2013
Catholic University of Eichstaett-Ingolstadt, Goethe University Frankfurt - Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics

Abstract:

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Bayesian estimation, surveys, information processing