Thomas Otter

Goethe University Frankfurt - Department of Marketing

Professor of Marketing

Frankfurt

Germany

http://www.marketing.uni-frankfurt.de/index.php?id=97?&L=1

SCHOLARLY PAPERS

25

DOWNLOADS
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SSRN RANKINGS

Top 10,187

in Total Papers Downloads

6,196

SSRN CITATIONS
Rank 15,803

SSRN RANKINGS

Top 15,803

in Total Papers Citations

35

CROSSREF CITATIONS

36

Scholarly Papers (25)

1.

Choice Models in Marketing: Economic Assumptions, Challenges and Trends

Foundations and Trends in Marketing, Vol. 2, No. 2, 2007, Fisher College of Business Working Paper Series
Number of pages: 88 Posted: 05 Feb 2008 Last Revised: 12 May 2014
Indiana University - Kelley School of Business - Department of Marketing, Korea University Business School (KUBS), Goethe University Frankfurt - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 1,230 (21,789)

Abstract:

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Direct utility models, discrete and continuous choice, Bayesian analysis

2.

Causal Inference Using Mediation Analysis or Instrumental Variables - Full Mediation in the Absence of Conditional Independence

Marketing ZFP – Journal of Research and Management, 40(2): 41-57, 2018
Number of pages: 24 Posted: 06 Mar 2018 Last Revised: 02 Apr 2020
Goethe University Frankfurt - Department of Marketing, Tilburg University - Tilburg University School of Economics and Management, University of Tübingen and Goethe University Frankfurt
Downloads 773 (42,225)
Citation 1

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Mediation, Instrumental Variables, Causal Inference, Observational Equivalence, Bayesian Model Comparison

3.

The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis

Number of pages: 55 Posted: 11 Jan 2013
Catholic University of Eichstätt-Ingolstadt, Goethe University Frankfurt - Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 512 (71,783)

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customer satisfaction, Bayesian Modeling, mixture

4.

A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations

Number of pages: 31 Posted: 04 May 2009 Last Revised: 09 Apr 2015
Brigham Young University - Marriott School, The Modellers, LLC, Brigham Young University - Marriott School of Business, University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan, Goethe University Frankfurt - Department of Marketing, Ohio State University (OSU) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 425 (89,697)
Citation 12

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Hierarchical Bayes, Choice Model, Substitution

5.

An Integrated Model of Discrete Choice and Response Time

Fisher College of Business Working Paper No. 2006-01-007
Number of pages: 42 Posted: 29 Mar 2006
Thomas Otter, Greg M. Allenby and Trisha Van Zandt
Goethe University Frankfurt - Department of Marketing, Ohio State University (OSU) - Department of Marketing and Logistics and Ohio State University
Downloads 341 (115,160)
Citation 6

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Poisson Process, Choice Model, Bayesian Analysis, Human Information Processing

6.

Heterogeneity Distributions of Willingness-to-Pay in Choice Models

Number of pages: 33 Posted: 06 Sep 2006
Garrett Sonnier, Andrew Ainslie and Thomas Otter
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Rochester - Simon Business School and Goethe University Frankfurt - Department of Marketing
Downloads 309 (128,103)
Citation 11

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Bayesian analysis, Choice modeling, Willingness-to-Pay

7.

Investigating Endogeneity Bias in Marketing

Fisher College of Business Working Paper No. 2006-06-001
Number of pages: 27 Posted: 08 Sep 2006
Qing Liu, Thomas Otter and Greg M. Allenby
University of Wisconsin-Madison, Goethe University Frankfurt - Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 272 (146,359)

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Likelihood principle, adaptive design, Bayes Theorem, directed acyclic graphs

8.

Exact MCMC for Choices from Menus -- Measuring Substitution and Complementarity among Menu Items

Number of pages: 64 Posted: 24 Apr 2017 Last Revised: 08 May 2019
Frankfurt School of Finance & Management, Goethe University Frankfurt - Department of Marketing, University of Chicago - Booth School of Business and GfK SE
Downloads 255 (156,229)
Citation 5

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menu based choice, choice modeling, autologistic choice model, hierarchical Bayes

9.

Identifying the Discount Factor of Forward Looking Consumers Based on Consumption from Inventory

Number of pages: 49 Posted: 24 May 2014 Last Revised: 09 Apr 2015
Selin Akca and Thomas Otter
University of Zurich - Department of Business Administration and Goethe University Frankfurt - Department of Marketing
Downloads 240 (165,731)
Citation 1

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dynamic models, discount factor, identification, inventory

10.

Bayesian Consumer Profiling: How to Estimate Consumer Characteristics from Aggregate Data

Number of pages: 65 Posted: 02 Mar 2016 Last Revised: 02 Sep 2021
Arnaud De Bruyn and Thomas Otter
ESSEC Business School and Goethe University Frankfurt - Department of Marketing
Downloads 229 (173,370)
Citation 1

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Consumer profiling; Data augmentation; Data brokerage; Bayesian profiling; Sociodemographic profiling; First name; Age; Political partisanship; Geolocation.

11.

Omitted Budget Constraint Bias and Implications for Competitive Pricing

Number of pages: 54 Posted: 30 Sep 2017 Last Revised: 03 Mar 2021
Max J. Pachali, Peter Kurz and Thomas Otter
Tilburg University - Tilburg University School of Economics and Management, bms marketing + strategy and Goethe University Frankfurt - Department of Marketing
Downloads 223 (177,829)

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budget restrictions, demand estimation, competitive pricing, choice-based conjoint, Bayesian inference

12.

How to Generalize from a Hierarchical Model?

Quantitative Marketing and Economics, Forthcoming
Number of pages: 36 Posted: 16 Aug 2017 Last Revised: 21 Apr 2020
Max J. Pachali, Peter Kurz and Thomas Otter
Tilburg University - Tilburg University School of Economics and Management, bms marketing + strategy and Goethe University Frankfurt - Department of Marketing
Downloads 220 (180,084)
Citation 3

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Discrete Choice, Bayesian Inference, Market Simulation, Constrained Hierarchical Prior

13.

On the Distinction between Consideration and Utility

Number of pages: 43 Posted: 06 May 2014 Last Revised: 21 Aug 2018
Keyvan Dehmamy and Thomas Otter
University of Groningen - Department of Marketing & Marketing Research and Goethe University Frankfurt - Department of Marketing
Downloads 182 (214,021)
Citation 1

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Two-stage decisions, consideration-sets, discrete-continuous demand, data augmentation, hierarchical Bayes

14.

Measuring Evidence for Mediation in the Presence of Measurement Error

Number of pages: 84 Posted: 02 Jun 2020 Last Revised: 21 Oct 2021
Arash Laghaie and Thomas Otter
Goethe University Frankfurt - Faculty of Economics and Business Administration and Goethe University Frankfurt - Department of Marketing
Downloads 162 (236,274)

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mediation, causal model, identification, measurement, Bayes factor

15.

Unobserved Preference Changes in Conjoint Analysis

Number of pages: 32 Posted: 06 Sep 2006
Goethe University Frankfurt - Department of Marketing, Johannes Kepler University - Department of Applied Statistics and Econometrics and Department of Statistic
Downloads 146 (257,495)
Citation 4

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Bayesian Analysis, Conjoint Analysis, Change Points

16.

The Dependent Poisson Race Model and Modeling Dependence in Conjoint Choice Experiments

Number of pages: 43 Posted: 16 Oct 2007
Ohio State University (OSU), Ohio State University (OSU), Goethe University Frankfurt - Department of Marketing and Ohio State University (OSU)
Downloads 105 (328,065)
Citation 1

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Bayesian model, dependent processes, dominance, multinomial logit model

17.

Durable Product Purchase Decisions: Influences of Retailer Warranty Extension Information Sequencing

Number of pages: 51 Posted: 07 May 2014
Michael Steiner and Thomas Otter
University Witten/Herdecke and Goethe University Frankfurt - Department of Marketing
Downloads 103 (332,244)

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add-ons, sales strategy, mental budgeting, context-dependent preferences, sequential decision making, myopic consumer behavior

18.

Testing Models of Strategic Behavior Characterized by Conditional Likelihoods

Number of pages: 41 Posted: 01 Feb 2011
Thomas Otter, Timothy Gilbride and Greg M. Allenby
Goethe University Frankfurt - Department of Marketing, University of Notre Dame and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 98 (343,324)
Citation 2

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Endogeneity, Bayesian model choice

Successive Sample Selection and its Relevance for Management Decisions

Forthcoming in Marketing Science
Number of pages: 61 Posted: 26 Sep 2012
Stephan Wachtel and Thomas Otter
Goethe University Frankfurt and Goethe University Frankfurt - Department of Marketing
Downloads 83 (384,363)
Citation 3

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Bayesian estimation, Targeting, Cross sectional analysis, Scoring, Causal reasoning, Variable Selection

Successive Sample Selection and its Relevance for Management Decisions

Marketing Science, Vol. 32, No. 1, 2013; pp. 170-185; DOI: 10.1287/mksc.1120.0754
Posted: 13 Nov 2013
Stephan Wachtel and Thomas Otter
Goethe University Frankfurt and Goethe University Frankfurt - Department of Marketing

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Bayesian estimation, targeting, cross-sectional analysis, scoring, causal reasoning, variable selection, sample selection

20.

Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data

Number of pages: 42 Posted: 29 Jul 2020 Last Revised: 01 Jun 2021
Goethe University Frankfurt, Goethe University, Goethe University Frankfurt and Goethe University Frankfurt - Department of Marketing
Downloads 72 (412,756)

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Private-label demand, income and wealth effects, recession, consumer demand

21.

Bayesian Models

Handbook of Market Research, Christian Homburg, Martin Klarmann and Arnd Vomberg (eds.), Springer, Forthcoming
Number of pages: 59 Posted: 17 Dec 2018
Thomas Otter
Goethe University Frankfurt - Department of Marketing
Downloads 69 (422,418)

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Marketing decision making, Bayesian inference, Gibbs sampling, Metropolis Hastings, Hamiltonian Monte Carlo

22.

Bayesian Estimation of the Random Coefficients Logit from Aggregate Count Data

Quantitative Marketing and Economics, Vol. 12, No. 1, 2014
Number of pages: 49 Posted: 09 May 2014
German Zenetti and Thomas Otter
Humboldt University of Berlin and Goethe University Frankfurt - Department of Marketing
Downloads 56 (468,379)

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Random coefficient multinomial logit, store-level aggregate data, Bayesian estimation

23.

How to Increase Demand by Cultivating Customers’ Ability to Find and Choose Attractive Alternatives in a Configurator

Number of pages: 45 Posted: 11 Jul 2014
Michael Steiner and Thomas Otter
University Witten/Herdecke and Goethe University Frankfurt - Department of Marketing
Downloads 49 (496,590)

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customization, sales strategy, context-dependent preferences, configurator tasks

24.

Sequential Sampling Models of Choice: Some Recent Advances

Marketing Letters; July 2008, Vol. 19, Issue 3/4, pp. 255-267, 13p, 1 Chart
Number of pages: 22 Posted: 26 Sep 2012 Last Revised: 27 Sep 2012
Goethe University Frankfurt - Department of Marketing, affiliation not provided to SSRN, University of Basel, Ohio State University (OSU) - Department of Marketing and Logistics, The Modellers, LLC, affiliation not provided to SSRN, University of Pennsylvania - Marketing Department, Ohio State University (OSU), Ohio State University (OSU) and Indiana University Bloomington - Department of Psychology
Downloads 42 (528,249)
Citation 4

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Choice models, Diffusion models, Human information processing, Likelihood based inference, Luce’s Axiom, Race models, Response time

25.

The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis

Marketing Science, Vol. 32, No. 4, 2013; pp. 533-553; DOI: 10.1287/mksc.2013.0779
Posted: 13 Nov 2013
Catholic University of Eichstaett-Ingolstadt, Goethe University Frankfurt - Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics

Abstract:

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Bayesian estimation, surveys, information processing