Qin Zhang

University of Iowa - Department of Marketing

Assistant Professor of Marketing

United States

SCHOLARLY PAPERS

4

DOWNLOADS

1,146

SSRN CITATIONS

1

CROSSREF CITATIONS

12

Scholarly Papers (4)

1.

How Much is Your Customer Worth? A Gamma-Poisson Model to Assess Customer Profitability

Number of pages: 42 Posted: 23 May 2006
Seethu Seetharaman and Qin Zhang
Washington University in St. Louis - John M. Olin Business School and University of Iowa - Department of Marketing
Downloads 745 (43,438)

Abstract:

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Data-based Marketing, Database Marketing, Customer Retention, Customer Profitability, Customer Relationship Management (CRM), Gamma-Poisson, Beta-Binomial, NBD, Customer Acquisition

2.

Decomposing Promotion Effects with a Dynamic Structural Model of Flexible Consumption

Journal of Marketing Research, Vol. 45, No. 4, pp. 487–498, August 2008
Number of pages: 53 Posted: 06 Jun 2006 Last Revised: 28 Sep 2011
Washington University in St. Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and University of Iowa - Department of Marketing
Downloads 293 (133,128)
Citation 2

Abstract:

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decomposition of promotional effects, dynamic structural model, flexible consumption, consumer heterogeneity

3.

The Indirect Impact of Price Deals on Households - Purchase Decisions Through the Formation of Expected Future Prices

Journal of Retailing, 88(1), March 2012, 88-101
Number of pages: 41 Posted: 30 Sep 2011 Last Revised: 02 Nov 2012
University of Iowa - Department of Marketing, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 108 (316,615)

Abstract:

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Consumer Learning, Price Deals, Direct and Indirect Deal Effects, Discrete Quantity Model, Self-Selectivity Correction

4.

Store Loyalty a Category Specific Trait

Posted: 12 May 2010 Last Revised: 02 Mar 2021
University of Iowa - Department of Marketing, Indian School of Business (ISB), Hyderabad and Washington University in St. Louis - John M. Olin Business School

Abstract:

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Store Loyalty, Store-Category Loyalty, Multinomial Logit, Hierarchical Bayes