United States
University of Iowa - Department of Marketing
Data-based Marketing, Database Marketing, Customer Retention, Customer Profitability, Customer Relationship Management (CRM), Gamma-Poisson, Beta-Binomial, NBD, Customer Acquisition
decomposition of promotional effects, dynamic structural model, flexible consumption, consumer heterogeneity
Consumer Learning, Price Deals, Direct and Indirect Deal Effects, Discrete Quantity Model, Self-Selectivity Correction
Store Loyalty, Store-Category Loyalty, Multinomial Logit, Hierarchical Bayes
