Robert P. Leone

Texas Christian University - M.J. Neeley School of Business

Texas Christian University - Neeley School of Business

Fort Worth, TX 76129

United States

SCHOLARLY PAPERS

3

DOWNLOADS
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Top 14,119

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SSRN CITATIONS

2

CROSSREF CITATIONS

1

Scholarly Papers (3)

1.

The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning

Number of pages: 28 Posted: 04 Apr 2006
Randle D. Raggio and Robert P. Leone
Robins School of Business, University of Richmond and Texas Christian University - M.J. Neeley School of Business
Downloads 2,412 (5,879)
Citation 4

Abstract:

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brand equity, brand value, marketing strategy

2.

Producing a Measure of Brand Equity by Decomposing Brand-Benefit Beliefs into Brand and Attribute Sources

Number of pages: 47 Posted: 29 Mar 2006
Randle D. Raggio and Robert P. Leone
Robins School of Business, University of Richmond and Texas Christian University - M.J. Neeley School of Business
Downloads 906 (27,388)
Citation 2

Abstract:

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branding, brand equity

3.

Assessing Price Elasticity for Private Labels and National Brands: Differences by Income and Store Location

Fisher College of Business Working Paper No. 2006-01-004
Number of pages: 30 Posted: 17 May 2006
Min Huang, Eugene Jones, David E. Hahn and Robert P. Leone
Ohio State University, Ohio State University, Ohio State University and Texas Christian University - M.J. Neeley School of Business
Downloads 370 (86,838)
Citation 1

Abstract:

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pricing, private labels, marketing