Robert P. Leone

Texas Christian University - M.J. Neeley School of Business

Texas Christian University - Neeley School of Business

Fort Worth, TX 76129

United States

SCHOLARLY PAPERS

3

DOWNLOADS
Rank 12,817

SSRN RANKINGS

Top 12,817

in Total Papers Downloads

3,647

CITATIONS
Rank 33,403

SSRN RANKINGS

Top 33,403

in Total Papers Citations

11

Scholarly Papers (3)

1.

The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning

Number of pages: 28 Posted: 04 Apr 2006
Randle D. Raggio and Robert P. Leone
Robins School of Business, University of Richmond and Texas Christian University - M.J. Neeley School of Business
Downloads 2,387 (5,251)
Citation 12

Abstract:

Loading...

brand equity, brand value, marketing strategy

2.

Producing a Measure of Brand Equity by Decomposing Brand-Benefit Beliefs into Brand and Attribute Sources

Number of pages: 47 Posted: 29 Mar 2006
Randle D. Raggio and Robert P. Leone
Robins School of Business, University of Richmond and Texas Christian University - M.J. Neeley School of Business
Downloads 900 (24,886)
Citation 1

Abstract:

Loading...

branding, brand equity

3.

Assessing Price Elasticity for Private Labels and National Brands: Differences by Income and Store Location

Fisher College of Business Working Paper No. 2006-01-004
Number of pages: 30 Posted: 17 May 2006
Min Huang, Eugene Jones, David E. Hahn and Robert P. Leone
Ohio State University, Ohio State University, Ohio State University and Texas Christian University - M.J. Neeley School of Business
Downloads 360 (81,138)
Citation 1

Abstract:

Loading...

pricing, private labels, marketing