Xiaowei Liu

Zhejiang University - School of Management

Hangzhou, Zhejiang Province 310058

China

  • Zhejiang University - School of Management

SCHOLARLY PAPERS

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Scholarly Papers (3)

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1.

The Free Mentality Effect: A Large-Scale Field Experiment on Premium Label Absence in Freemium Platforms

Number of pages: 37 Posted: 19 Jun 2023 Last Revised: 09 Oct 2024
Xiaowei Liu, Che-Wei Liu, Shenyang Jiang and Jiang Duan
Zhejiang University - School of Management, Arizona State University (ASU) - W.P. Carey School of Business, Tongji University and School of Computing and Artificial lntelligence
Downloads 129 (423,229)
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freemium model, VIP labels, user subscriptions, consumer learning theory, field experiment

2.

In Pursuit of Lost Subscribers: A Field Experiment on Effective Resubscription Strategies

Number of pages: 39 Posted: 27 Jun 2024
Che-Wei Liu, Xiaowei Liu, Shenyang Jiang and Jiang Duan
Arizona State University (ASU) - W.P. Carey School of Business, Zhejiang University - School of Management, Tongji University and School of Computing and Artificial lntelligence
Downloads 31 (882,038)

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User Churn Management, Subscription-based Business Model, User Re-subscription, Coupons, Feedback Channel

3.

The Free Mentality Effect: A Large-Scale Field Experiment on Premium Label Absence in Freemium Platforms

Number of pages: 37
Che-Wei Liu, Xiaowei Liu, Shenyang Jiang and Jiang Duan
Arizona State University (ASU) - W.P. Carey School of Business, Zhejiang University - School of Management, Tongji University and School of Computing and Artificial lntelligence
Downloads 2

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freemium models, premium labels, user explorations, user subscriptions, free mentality, field experiment