Deniz Tuncalp

Istanbul Technical University

Ayazaga Kampusu

Fen Edebiyat Fakultesi

─░stanbul

Turkey

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

1.

TazeDirekt.com:Branding Charm or Operational Basics?

Forthcoming, Case Studies in Food Retailing and Distribution A Volume in the Consumer Science and Strategic Marketing Series Woodhead Publishing Series in Food Science, Technology and Nutrition, 2019, Pages 37-52 doi: 10.1016/B978-0-08-102037-1.00004-9
Posted: 06 Dec 2018
Selcen Ozturkcan and Deniz Tuncalp
Department of Marketing, School of Business and Economics, Linnaeus University and Istanbul Technical University

Abstract:

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Online food retailing, TazeDirekt, Turkey, Turkish, organic food retailing, grocery and livestock e-tailing

2.

iGaranti: Expanding the Frontiers of Mobile Banking Innovation

Ozturkcan, S. & Tuncalp, D. (2016), "iGaranti: Expanding the Frontiers of Mobile Banking Innovation," chapter in Services Marketing Cases in Emerging Markets, edited by Sanjit Roy, Dilip Mutu & Bang Nguyen, p. 89-106, Springer International Publishing: Cham, Switzerland. ISBN 978-3-319-32968-0.
Posted: 26 Sep 2018
Selcen Ozturkcan and Deniz Tuncalp
Department of Marketing, School of Business and Economics, Linnaeus University and Istanbul Technical University

Abstract:

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Smart Phone, Internet Banking, Mobile Banking, Customer Engagement, Brand Relationship

3.

Diageo: Drinking the Lion's Milk in Turkey

Tuncalp, D. & Ozturkcan, S. (2017), "Diageo: Drinking the Lion's Milk in Turkey," chapter in: Strategic Marketing Cases in Emerging Economies, edited by Atanu Adhikari & Sanjit Roy, p. 47-60, Springer International Publishing: Cham, Switzerland. ISBN 978-3-319-51543-4. doi: 10.1007/978-3-3
Posted: 26 Sep 2018
Deniz Tuncalp and Selcen Ozturkcan
Istanbul Technical University and Department of Marketing, School of Business and Economics, Linnaeus University

Abstract:

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M&A, Diageo, MEY, Post-Merger Marketing Strategies