Dr. Vida Viktoria

University of Debrecen - Faculty of Economics and Business

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Strategic Marketing Plan for Apple Inc.

Network Intelligence Studies, 2023 XI, Issue (21), 61-74.
Number of pages: 14 Posted: 10 Jul 2023
Muhammad Anas Khalid and Dr. Vida Viktoria
University of Debrecen - Faculty of Economics and Business and University of Debrecen - Faculty of Economics and Business
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SWOT, TOWS matrix, IFE matrix, EFE matrix, PESTEL analysis, Porter Five Forces Model, CPM matrix