Parikshat Singh Manhas

University of Jammu

Bahu Walui rakh

Jammu, JAMMU 180004

India

SCHOLARLY PAPERS

3

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CROSSREF CITATIONS

3

Scholarly Papers (3)

1.

Strategic Brand Positioning Analysis Through Comparison of Cognitive and Conative Perceptions

Journal of Economics, Finance & Administrative Science, Vol. 15, No. 29, 2010
Number of pages: 19 Posted: 01 Dec 2010 Last Revised: 03 Dec 2010
Parikshat Singh Manhas
University of Jammu
Downloads 966 (23,793)

Abstract:

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Brand positioning, cognition, conation, Importance Performance Analysis

2.

Role of Online Education in Building Brand Image of Educational Institutions

Journal of Economics, Finance & Administrative Science, Vol. 17, No. 32, 2012
Number of pages: 11 Posted: 29 May 2012
Parikshat Singh Manhas
University of Jammu
Downloads 133 (224,098)

Abstract:

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Online education, E-learning, brand image, educational institutions, real time virtual learning

3.

Role of Tourist Destination Development in Building its Brand Image: A Conceptual Model

Journal of Economics, Finance & Administrative Science, Vol. 21, pp. 25-29, 2016
Number of pages: 5 Posted: 11 Jun 2016
Parikshat Singh Manhas, Lalita A. Manrai and Ajay K Manrai
University of Jammu, University of Delaware and University of Delaware
Downloads 65 (355,753)

Abstract:

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Brand image, Competitive analysis, Destination development, Sustainable tourism, Interdisciplinary research, International/global tourism, Positioning