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Lin Xiao

Northwest University of Political Science and Law

SCHOLARLY PAPERS

1

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0

Scholarly Papers (1)

1.

Research on the Influence of Cross-Border E-Commerce Product Page Value on Consumers' Purchase Intention

Number of pages: 26 Posted: 25 Jul 2023
Xiaheng Zhang, Lin Xiao and Guichao Jin
Northwest University of Political Science and Law, Northwest University of Political Science and Law and Hangzhou Normal University
Downloads 147 (508,926)

Abstract:

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Cross-border e-commerce, Product page value, Online brand Engagement, Consumers' purchase intention, Online brand