Deborah R. Gerhardt

University of North Carolina School of Law

Assistant Professor of Law

Van Hecke-Wettach Hall, 160 Ridge Road

CB #3380

Chapel Hill, NC 27599-3380

United States

http://www.law.unc.edu/faculty/directory/gerhardtdeborahr/default.aspx

SCHOLARLY PAPERS

19

DOWNLOADS
Rank 22,302

SSRN RANKINGS

Top 22,302

in Total Papers Downloads

4,529

SSRN CITATIONS

4

CROSSREF CITATIONS

8

Scholarly Papers (19)

1.

Do Trademark Lawyers Matter?

Stanford Technology Law Review, 2013, UNC Legal Studies Research Paper No. 2246750
Number of pages: 40 Posted: 08 Apr 2013 Last Revised: 20 May 2018
Deborah R. Gerhardt and Jon J. Lee
University of North Carolina School of Law and University of Oklahoma College of Law
Downloads 751 (67,163)
Citation 1

Abstract:

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Intellectual Property, Trademark, USPTO

2.

Copyright at the Museum: Using the Publication Doctrine to Free Art and History

Number of pages: 60 Posted: 04 Jan 2020
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 508 (110,085)
Citation 1

Abstract:

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3.

Fair Use and Fairness on Campus

North Carolina Journal of Law and Technology, Vol. 11, Spring 2010, UNC Legal Studies Research Paper No. 1594934
Number of pages: 71 Posted: 23 Apr 2010
Deborah R. Gerhardt and Madelyn F. Wessel
University of North Carolina School of Law and University of Virginia
Downloads 495 (113,511)

Abstract:

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4.

Consumer Investment in Trademarks

North Carolina Law Review, Vol. 88, No. 3, 2010, UNC Legal Studies Research Paper No. 1550271
Number of pages: 74 Posted: 09 Feb 2010
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 310 (192,462)

Abstract:

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5.

An Empirical Study of Gender and Race in Trademark Prosecution

94 Southern California Law Review 1407 (2022), UNC Legal Studies Research Paper , Bar Ilan University Faculty of Law Research Paper No. 20-20
Number of pages: 60 Posted: 07 Nov 2020 Last Revised: 07 Mar 2022
Miriam Marcowitz-Bitton, Deborah R. Gerhardt and W. Michael Schuster
Bar-Ilan University - Faculty of Law, University of North Carolina School of Law and University of Georgia - C. Herman and Mary Virginia Terry College of Business
Downloads 288 (207,995)

Abstract:

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trademark, race, gender, empirical, intellectual property, entrepreneur

6.

Social Media Amplify Consumer Investment in Trademarks

North Carolina Law Review, Vol. 90, p. 1492, 2012, UNC Legal Studies Research Paper No. 2056376
Number of pages: 40 Posted: 11 May 2012
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 278 (215,785)

Abstract:

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7.

Owning Colors

UNC Legal Studies Research Paper
Number of pages: 59 Posted: 07 Feb 2020
Deborah R. Gerhardt and Jon J. Lee
University of North Carolina School of Law and University of Oklahoma College of Law
Downloads 261 (229,724)

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trademark, intellectual property, color, USPTO, empirical, quantitative

8.

The 2006 Trademark Dilution Revision Act Rolls Out a Luxury Claim and a Parody Exemption

UNC Legal Studies Research Paper No. 1932337
Number of pages: 26 Posted: 24 Sep 2011
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 249 (240,791)
Citation 2

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Trademark Dilution Brand Parody

9.

Plagiarism in Cyberspace: Learning the Rules of Recycling Content with a View Towards Nurturing Academic Trust in an Electronic World

UNC Legal Studies Research Paper No. 1932386
Number of pages: 29 Posted: 24 Sep 2011
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 245 (244,710)
Citation 3

Abstract:

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plagiarism, academic integrity

10.

Bot Contracts

62 Arizona Law Review 877 (2020), U. of Pittsburgh Legal Studies Research Paper No. 2020-09, UNC Legal Studies Research Paper
Number of pages: 26 Posted: 19 Mar 2020 Last Revised: 19 Dec 2020
Deborah R. Gerhardt and David Thaw
University of North Carolina School of Law and University of Pittsburgh - School of Law
Downloads 219 (272,523)

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Block-chain, Contracts, Smart Contracts

11.

Copyright Publication: An Empirical Study

Notre Dame Law Review, Vol. 87, No. 1, 2011
Number of pages: 70 Posted: 05 Mar 2012 Last Revised: 12 Apr 2012
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 218 (273,672)
Citation 2

Abstract:

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copyright, publication

12.

Copyright Publication on the Internet

IDEA: The IP Law Review, Vol. 60, No. 1, 2020
Number of pages: 44 Posted: 28 Mar 2022
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 126 (436,903)

Abstract:

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copyright, publication, intellectual property

13.

Law in the Shadows of Confederate Monuments

Michigan Journal of Race & Law, Vol. 27, No. 1, 2021
Number of pages: 89 Posted: 23 Jun 2022
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 116 (465,131)

Abstract:

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14.

The Gender Gap in Academic Patenting

56 UC Davis Law Review 759, Bar Ilan University Faculty of Law Research Paper No. 4182650
Number of pages: 57 Posted: 30 Aug 2022 Last Revised: 13 Dec 2022
W. Michael Schuster, Miriam Marcowitz-Bitton and Deborah R. Gerhardt
University of Georgia - C. Herman and Mary Virginia Terry College of Business, Bar-Ilan University - Faculty of Law and University of North Carolina School of Law
Downloads 108 (490,289)

Abstract:

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15.

The Last Breakfast with Aunt Jemima and its Impact on Trademark Theory

DEBORAH R. GERHARDT, THE LAST BREAKFAST WITH AUNT JEMIMA AND ITS IMPACT ON TRADEMARK THEORY, 45 COLUM. J.L. & ARTS [231] (2022)
Number of pages: 32 Posted: 25 Feb 2022
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 98 (524,990)

Abstract:

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trademark, race, advertising, intellectual property

16.

Beware the Trademark Echo Chamber: Why Federal Courts Should Not Defer to USPTO Decisions

Berkeley Technology Law Journal, Vol. 33, 2018
Number of pages: 46 Posted: 16 Mar 2019
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 79 (599,135)

Abstract:

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Trademark; Deference; Administrative Law; Secondary Meaning; USPTO

17.

Consumer Investment in University Brands

Loyola Consumer Law Review, Vol. 29, 2016, UNC Legal Studies Research Paper
Number of pages: 26 Posted: 10 May 2017
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 78 (603,405)

Abstract:

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Trademark; Education; University; Brands; Consumer; Community; Core Values; Sexual Harassment

18.

Trademarks as Entrepreneurial Change Agents for Legal Reform

UNC Legal Studies Research Paper
Number of pages: 42 Posted: 23 Jun 2017
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 76 (612,268)

Abstract:

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19.

Sound Marks

Minnesota Law Review (2024)
Number of pages: 97 Posted: 25 Jun 2024
Deborah R. Gerhardt and Jon J. Lee
University of North Carolina School of Law and University of Oklahoma College of Law
Downloads 26 (938,044)

Abstract:

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empirical, intellectual property, trademark law, intellectual property law, copyright law, copyright, sound, music, law and psychology, cognitive science