Deborah R. Gerhardt

University of North Carolina School of Law

Assistant Professor of Law

Van Hecke-Wettach Hall, 160 Ridge Road

CB #3380

Chapel Hill, NC 27599-3380

United States

http://www.law.unc.edu/faculty/directory/gerhardtdeborahr/default.aspx

  • University of North Carolina School of Law

    • Email
    • Tel: 919-962-7219
    • Fax: 919-962-3375
SCHOLARLY PAPERS

18

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3,755

SSRN CITATIONS

4

CROSSREF CITATIONS

8

Scholarly Papers (18)

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1.

Do Trademark Lawyers Matter?

Stanford Technology Law Review, 2013, UNC Legal Studies Research Paper No. 2246750
Number of pages: 40 Posted: 08 Apr 2013 Last Revised: 20 May 2018
Deborah R. Gerhardt and Jon J. Lee
University of North Carolina School of Law and University of Maine School of Law
Downloads 713 (61,032)
Citation 1

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Intellectual Property, Trademark, USPTO

2.

Fair Use and Fairness on Campus

North Carolina Journal of Law and Technology, Vol. 11, Spring 2010, UNC Legal Studies Research Paper No. 1594934
Number of pages: 71 Posted: 23 Apr 2010
Deborah R. Gerhardt and Madelyn F. Wessel
University of North Carolina School of Law and University of Virginia
Downloads 467 (103,504)

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3.

Copyright at the Museum: Using the Publication Doctrine to Free Art and History

Number of pages: 60 Posted: 04 Jan 2020
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 466 (103,768)
Citation 1

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4.

Consumer Investment in Trademarks

North Carolina Law Review, Vol. 88, No. 3, 2010, UNC Legal Studies Research Paper No. 1550271
Number of pages: 74 Posted: 09 Feb 2010
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 267 (191,215)

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5.

Social Media Amplify Consumer Investment in Trademarks

North Carolina Law Review, Vol. 90, p. 1492, 2012, UNC Legal Studies Research Paper No. 2056376
Number of pages: 40 Posted: 11 May 2012
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 235 (216,797)

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6.

Plagiarism in Cyberspace: Learning the Rules of Recycling Content with a View Towards Nurturing Academic Trust in an Electronic World

UNC Legal Studies Research Paper No. 1932386
Number of pages: 29 Posted: 24 Sep 2011
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 215 (235,966)
Citation 3

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plagiarism, academic integrity

7.

Owning Colors

UNC Legal Studies Research Paper
Number of pages: 59 Posted: 07 Feb 2020
Deborah R. Gerhardt and Jon J. Lee
University of North Carolina School of Law and University of Maine School of Law
Downloads 210 (241,060)

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trademark, intellectual property, color, USPTO, empirical, quantitative

8.

An Empirical Study of Gender and Race in Trademark Prosecution

94 Southern California Law Review 1407 (2022), UNC Legal Studies Research Paper , Bar Ilan University Faculty of Law Research Paper No. 20-20
Number of pages: 60 Posted: 07 Nov 2020 Last Revised: 07 Mar 2022
Miriam Marcowitz-Bitton, Deborah R. Gerhardt and W. Michael Schuster
Bar-Ilan University - Faculty of Law, University of North Carolina School of Law and University of Georgia - C. Herman and Mary Virginia Terry College of Business
Downloads 202 (249,920)

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trademark, race, gender, empirical, intellectual property, entrepreneur

9.

The 2006 Trademark Dilution Revision Act Rolls Out a Luxury Claim and a Parody Exemption

UNC Legal Studies Research Paper No. 1932337
Number of pages: 26 Posted: 24 Sep 2011
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 196 (256,759)
Citation 2

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Trademark Dilution Brand Parody

10.

Bot Contracts

62 Arizona Law Review 877 (2020), U. of Pittsburgh Legal Studies Research Paper No. 2020-09, UNC Legal Studies Research Paper
Number of pages: 26 Posted: 19 Mar 2020 Last Revised: 19 Dec 2020
Deborah R. Gerhardt and David Thaw
University of North Carolina School of Law and University of Pittsburgh - School of Law
Downloads 192 (261,637)

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Block-chain, Contracts, Smart Contracts

11.

Copyright Publication: An Empirical Study

Notre Dame Law Review, Vol. 87, No. 1, 2011
Number of pages: 70 Posted: 05 Mar 2012 Last Revised: 12 Apr 2012
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 187 (267,939)
Citation 1

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copyright, publication

12.

Copyright Publication on the Internet

IDEA: The IP Law Review, Vol. 60, No. 1, 2020
Number of pages: 44 Posted: 28 Mar 2022
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 76 (522,125)

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copyright, publication, intellectual property

13.

Law in the Shadows of Confederate Monuments

Michigan Journal of Race & Law, Vol. 27, No. 1, 2021
Number of pages: 89 Posted: 23 Jun 2022
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 62 (577,831)

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14.

The Last Breakfast with Aunt Jemima and its Impact on Trademark Theory

DEBORAH R. GERHARDT, THE LAST BREAKFAST WITH AUNT JEMIMA AND ITS IMPACT ON TRADEMARK THEORY, 45 COLUM. J.L. & ARTS [231] (2022)
Number of pages: 32 Posted: 25 Feb 2022
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 62 (582,409)

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trademark, race, advertising, intellectual property

15.

The Gender Gap in Academic Patenting

56 UC Davis Law Review 759, Bar Ilan University Faculty of Law Research Paper No. 4182650
Number of pages: 57 Posted: 30 Aug 2022 Last Revised: 13 Dec 2022
W. Michael Schuster, Miriam Marcowitz-Bitton and Deborah R. Gerhardt
University of Georgia - C. Herman and Mary Virginia Terry College of Business, Bar-Ilan University - Faculty of Law and University of North Carolina School of Law
Downloads 55 (612,028)

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16.

Beware the Trademark Echo Chamber: Why Federal Courts Should Not Defer to USPTO Decisions

Berkeley Technology Law Journal, Vol. 33, 2018
Number of pages: 46 Posted: 16 Mar 2019
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 52 (627,885)
Citation 1

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Trademark; Deference; Administrative Law; Secondary Meaning; USPTO

17.

Trademarks as Entrepreneurial Change Agents for Legal Reform

UNC Legal Studies Research Paper
Number of pages: 42 Posted: 23 Jun 2017
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 50 (638,794)

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18.

Consumer Investment in University Brands

Loyola Consumer Law Review, Vol. 29, 2016, UNC Legal Studies Research Paper
Number of pages: 26 Posted: 10 May 2017
Deborah R. Gerhardt
University of North Carolina School of Law
Downloads 48 (650,186)

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Trademark; Education; University; Brands; Consumer; Community; Core Values; Sexual Harassment