Vandana Ramachandran

University of Utah - Department of Operations and Information Systems

Assistant Professor

1645 E Campus Center Drive

University of Utah

Salt Lake City, UT 84112

United States

SCHOLARLY PAPERS

3

DOWNLOADS
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CITATIONS
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Top 30,871

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7

Scholarly Papers (3)

1.

Quality Uncertainty and the Performance of Online Sponsored Search Markets: An Empirical Investigation

Robert H. Smith School Research Paper No. RHS 06-019, NET Institute Working Paper No. 05-27
Number of pages: 27 Posted: 22 Nov 2005 Last Revised: 23 Aug 2014
Animesh Animesh, Vandana Ramachandran and Siva Viswanathan
McGill University, University of Utah - Department of Operations and Information Systems and University of Maryland - Robert H. Smith School of Business
Downloads 548 (40,579)
Citation 7

Abstract:

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Sponsored search, Online Advertising, Adverse Selection, Quality Uncertainty

2.

The Impact of Online Information on the Value of Quality Signals in Traditional Markets

NET Institute Working Paper Series No. 07-37
Number of pages: 34 Posted: 26 Feb 2007 Last Revised: 03 Aug 2014
Vandana Ramachandran, Siva Viswanathan and Sanjay Gosain
University of Utah - Department of Operations and Information Systems, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 241 (105,305)

Abstract:

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certification, online information, quality signals, uncertainty reduction, used cars

3.

Clicks to Conversion: The Impact of Product and Price Information

Robert H. Smith School Research Paper No. RHS-06-041
Number of pages: 57 Posted: 30 Nov 2010 Last Revised: 07 Sep 2014
Vandana Ramachandran, Siva Viswanathan and Henry C. Lucas
University of Utah - Department of Operations and Information Systems, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 158 (139,462)

Abstract:

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online shopping, product information, price information, states of shopping, clickstream