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Denis Odlin

University of Auckland Business School

12 Grafton Rd

Private Bag 92019

Auckland, 1010

New Zealand

SCHOLARLY PAPERS

2

DOWNLOADS

68

TOTAL CITATIONS

0

Scholarly Papers (2)

1.

How Small Firms Find Their Niche

The University of Auckland Business School Research Paper Series, Aotearoa Business and Economics Research Translation Competition 2023
Number of pages: 3 Posted: 25 Jul 2024
Denis Odlin and Maureen Benson-Rea
University of Auckland Business School and University of Auckland Business School
Downloads 68 (891,180)

Abstract:

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Niche marketing, SME, Market co-creation, Internationalization strategy, Competition, Industry evolution

2.

SME Upgrading in Emerging Market Clusters: The Case of Taiwan's Bicycle Industry

Journal of Business Research, 164, 113967. DOI: 10.1016/j.jbusres.2023.113967., The University of Auckland Business School Research Paper Series
Posted: 25 Jul 2023
Anna Gerke, Maureen Benson-Rea and Denis Odlin
Audencia Business School, University of Auckland Business School and University of Auckland Business School

Abstract:

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Global value chain, Cluster, Upgrading, Bicycle industry, Interfirm relationship, Linkage