Katya Assaf

Hebrew University of Jerusalem - Faculty of Law

Mount Scopus, 91905

Israel

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 15,653

SSRN RANKINGS

Top 15,653

in Total Papers Downloads

2,536

CITATIONS

2

Scholarly Papers (10)

1.

Brand Fetishism

Connecticut Law Review, Vol. 43, p. 83
Number of pages: 67 Posted: 10 Sep 2009 Last Revised: 31 Mar 2015
Katya Assaf III
Hebrew University of Jerusalem - Faculty of Law
Downloads 823 (22,654)
Citation 1

Abstract:

trademarks, brands, branding, trademark law, licensing, naked license, collateral licensing, classical licensing, infringement, likelihood of confusion, merchandising, dilution, marketing research, consumer research, consumer psychology, intellectual property

2.

The Dilution of Culture and the Law of Trademarks

IDEA: The Journal of Law and Technology, Vol. 49, No. 1, 2008
Number of pages: 83 Posted: 19 Sep 2009 Last Revised: 31 Mar 2015
Katya Assaf III
Hebrew University of Jerusalem - Faculty of Law
Downloads 678 (30,220)
Citation 1

Abstract:

trademarks, semiotics, umberto eco, culture, dilution, infringement, merchandising, post-sale confusion, intellectual property, economic rationales, social aspects, cultural aspects, marketing, rhetoric

3.

Magical Thinking in Trademark Law

37 Law & Social Inquiry 597 (2012)
Number of pages: 32 Posted: 15 May 2010 Last Revised: 31 Mar 2015
Katya Assaf III
Hebrew University of Jerusalem - Faculty of Law
Downloads 615 (34,428)

Abstract:

4.

Capitalism vs.Freedom

New York University Review of Law & Social Change, Vol. 38, 2014
Number of pages: 68 Posted: 02 Apr 2013 Last Revised: 15 Aug 2015
Katya Assaf III
Hebrew University of Jerusalem - Faculty of Law
Downloads 164 (149,828)

Abstract:

5.

Buying Goods and Doing Good: Trademarks and Social Competition

Alabama Law Review, Forthcoming, Hebrew University of Jerusalem Legal Research Paper No. 15-17
Number of pages: 44 Posted: 14 Dec 2014 Last Revised: 03 Sep 2015
Katya Assaf III
Hebrew University of Jerusalem - Faculty of Law
Downloads 54 (249,724)

Abstract:

trademarks, social competition, status competition, status signalling, consumption, envy, altruism, altruistic competition

6.

Trademark Law: A Semiotic Perspective

4(9) Journal of Intellectual Property Law & Practice 643 (2009)
Number of pages: 16 Posted: 16 Aug 2015
Katya Assaf III
Hebrew University of Jerusalem - Faculty of Law
Downloads 9 (365,155)

Abstract:

trademark law, dilution, confusion, culture, semiotics

7.

Der Zauber der Marke: Ein anthropologischer Blick auf das Markenrecht (The Magic of the Mark: An Anthropological Perspective on Trademark Law)

GRUR Int. 2015, 426
Number of pages: 25 Posted: 18 Aug 2015
Katya Assaf III
Hebrew University of Jerusalem - Faculty of Law
Downloads 8 (467,890)

Abstract:

trademark, dilution, confusion, psychology, anthropology, magical thinking, German law

8.

The Right of Publicity: How Much of It Can Be Protected by Privacy and the Law of Trademarks?

GRUR Int. 2003, 118
Number of pages: 13 Posted: 16 Aug 2015
Katya Assaf III
Hebrew University of Jerusalem - Faculty of Law
Downloads 8 (421,499)

Abstract:

publclty, privacy, trademarks, rationales

9.

The Scope of Protection of Trademark Image

IIC 2005, 787
Number of pages: 22 Posted: 16 Aug 2015
Katya Assaf III
Hebrew University of Jerusalem - Faculty of Law
Downloads 8 (426,449)

Abstract:

trademarks, comparative advertising, image, misleading advertising, puffing, dilution

10.

Der Markenschutz und seine kulturelle Bedeutung (Trademark Protection and Its Cultural Meaning)

GRUR Int. 2009, 1
Number of pages: 28 Posted: 18 Aug 2015
Katya Assaf III
Hebrew University of Jerusalem - Faculty of Law
Downloads 7 (467,890)

Abstract:

trademarks, dilution, culture, German law