Katya Assaf Zakharov

Hebrew University of Jerusalem - Faculty of Law

Mount Scopus

Mount Scopus, IL 91905

Israel

SCHOLARLY PAPERS

13

DOWNLOADS
Rank 18,985

SSRN RANKINGS

Top 18,985

in Total Papers Downloads

2,788

SSRN CITATIONS

1

CROSSREF CITATIONS

2

Scholarly Papers (13)

1.

Brand Fetishism

Connecticut Law Review, Vol. 43, p. 83
Number of pages: 67 Posted: 10 Sep 2009 Last Revised: 31 Mar 2015
Katya Assaf Zakharov
Hebrew University of Jerusalem - Faculty of Law
Downloads 870 (29,255)

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trademarks, brands, branding, trademark law, licensing, naked license, collateral licensing, classical licensing, infringement, likelihood of confusion, merchandising, dilution, marketing research, consumer research, consumer psychology, intellectual property

2.

The Dilution of Culture and the Law of Trademarks

IDEA: The Journal of Law and Technology, Vol. 49, No. 1, 2008
Number of pages: 83 Posted: 19 Sep 2009 Last Revised: 31 Mar 2015
Katya Assaf Zakharov
Hebrew University of Jerusalem - Faculty of Law
Downloads 707 (38,956)

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trademarks, semiotics, umberto eco, culture, dilution, infringement, merchandising, post-sale confusion, intellectual property, economic rationales, social aspects, cultural aspects, marketing, rhetoric

3.

Magical Thinking in Trademark Law

37 Law & Social Inquiry 597 (2012)
Number of pages: 32 Posted: 15 May 2010 Last Revised: 31 Mar 2015
Katya Assaf Zakharov
Hebrew University of Jerusalem - Faculty of Law
Downloads 647 (43,862)

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4.

Capitalism vs.Freedom

New York University Review of Law & Social Change, Vol. 38, 2014
Number of pages: 68 Posted: 02 Apr 2013 Last Revised: 15 Aug 2015
Katya Assaf Zakharov
Hebrew University of Jerusalem - Faculty of Law
Downloads 187 (176,350)

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5.

Buying Goods and Doing Good: Trademarks and Social Competition

Alabama Law Review, Forthcoming, Hebrew University of Jerusalem Legal Research Paper No. 15-17
Number of pages: 44 Posted: 14 Dec 2014 Last Revised: 03 Sep 2015
Katya Assaf Zakharov
Hebrew University of Jerusalem - Faculty of Law
Downloads 105 (279,003)
Citation 1

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trademarks, social competition, status competition, status signalling, consumption, envy, altruism, altruistic competition

6.

Trademark Law: A Semiotic Perspective

4(9) Journal of Intellectual Property Law & Practice 643 (2009)
Number of pages: 16 Posted: 16 Aug 2015
Katya Assaf Zakharov
Hebrew University of Jerusalem - Faculty of Law
Downloads 54 (407,296)

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trademark law, dilution, confusion, culture, semiotics

7.

Of Patents and Cobras: Exposing the Problem of Patent Asymmetry

Cardozo Arts & Entertainment Law Journal, Vol. 35, No. 1, 2017, Hebrew University of Jerusalem Legal Research Paper No. 18-2
Number of pages: 50 Posted: 31 Oct 2017 Last Revised: 29 Nov 2017
Katya Assaf Zakharov
Hebrew University of Jerusalem - Faculty of Law
Downloads 42 (452,212)

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patents, economic analysis, public domain, symmetry, public costs, public damages

8.

The Right of Publicity: How Much of It Can Be Protected by Privacy and the Law of Trademarks?

GRUR Int. 2003, 118
Number of pages: 13 Posted: 16 Aug 2015
Katya Assaf Zakharov
Hebrew University of Jerusalem - Faculty of Law
Downloads 41 (456,419)

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publclty, privacy, trademarks, rationales

9.

Reading the Illegible: Can Law Understand Graffiti?

Connecticut Law Review, Forthcoming
Number of pages: 32 Posted: 17 May 2020
Katya Assaf Zakharov and Tim Schnetgoeke
Hebrew University of Jerusalem - Faculty of Law and affiliation not provided to SSRN
Downloads 38 (473,655)

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graffiti, street art, freedom of expression, first amendment, property, public forum, artistic expression, visual expression, law and arts, aesthetic expression

10.

The Scope of Protection of Trademark Image

IIC 2005, 787
Number of pages: 22 Posted: 16 Aug 2015
Katya Assaf Zakharov
Hebrew University of Jerusalem - Faculty of Law
Downloads 36 (478,131)

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trademarks, comparative advertising, image, misleading advertising, puffing, dilution

11.

Der Markenschutz und seine kulturelle Bedeutung (Trademark Protection and Its Cultural Meaning)

GRUR Int. 2009, 1
Number of pages: 28 Posted: 18 Aug 2015
Katya Assaf Zakharov
Hebrew University of Jerusalem - Faculty of Law
Downloads 29 (512,447)

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trademarks, dilution, culture, German law

12.

Der Zauber der Marke: Ein anthropologischer Blick auf das Markenrecht (The Magic of the Mark: An Anthropological Perspective on Trademark Law)

GRUR Int. 2015, 426
Number of pages: 25 Posted: 18 Aug 2015
Katya Assaf Zakharov
Hebrew University of Jerusalem - Faculty of Law
Downloads 28 (517,885)

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trademark, dilution, confusion, psychology, anthropology, magical thinking, German law

13.

Work, Identity, and the Regulation of Markets: A Study of Trademark Law in the United States and Germany

Law and Social Inquiry, Vol. 44, No. 4, 2019
Number of pages: 56 Posted: 22 Apr 2020
Katya Assaf Zakharov and Lisa Herzog
Hebrew University of Jerusalem - Faculty of Law and University of Groningen
Downloads 4 (676,211)

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human capital, vocation, the right to use one's name in business, trademarks, intellectual property, philosophy, Adam Smith, Hegel