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Dorothée Brécard

University of Toulon

France

  • University of Toulon

SCHOLARLY PAPERS

3

DOWNLOADS

135

TOTAL CITATIONS

1

Scholarly Papers (3)

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1.

Greening or Greenwashing? How Consumers’ Beliefs Influence Firms’ Advertising Strategies on Environmental Quality

Number of pages: 12 Posted: 27 Jul 2023
Lucie Bottega, Dorothée Brécard and Philippe Delacote
affiliation not provided to SSRN, University of Toulon and affiliation not provided to SSRN
Downloads 78 (816,709)
Citation 1

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Ambiguity, vertical differentiation, information, advertising, greenwashing

2.

Informing the Uninformed, Sensitizing the Informed: The Two Sides of Consumer Environmental Awareness

CESifo Working Paper Series No. 11628
Number of pages: 41 Posted: 28 Jan 2025
Dorothée Brécard and Mireille Chiroleu-Assouline
University of Toulon and Paris School of Economics (PSE)
Downloads 49 (1,097,529)

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information campaign, NGO campaign, environmental awareness, environmental quality, vertical product differentiation

3.

Green skepticism in vertically differentiated markets: competition, environmental quality, and welfare

Number of pages: 1 Posted: 04 Jun 2026
Dorothée Brécard
University of Toulon
Downloads 8

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Green skepticism, Perceived quality heterogeneity, Vertical product differentiation, Environmental policy, Welfare