Anthony Adams

University of Pennsylvania - Marketing Department

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

SCHOLARLY PAPERS

1

DOWNLOADS

0

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Can You Reduce Your Package Size Without Damaging Sales?

Long Range Planning, Vol. 24, No. 4, August 1991
Posted: 18 Apr 2006
Anthony Adams, Anthony Di Benedetto and Raj Chandran
University of Pennsylvania - Marketing Department, Temple University and Temple University - Dean's Office

Abstract:

Loading...