Leonard Kistner

California State University, Fullerton - Department of Marketing

P.O. Box 6848

Fullerton, CA 92834-6848

United States

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Scholarly Papers (1)

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An Integrated Approach to the Development of Channel Strategy

Industrial Marketing Management, Vol. 23, No. 4, pp. 315-322, October 1994
Posted: 18 Apr 2006
Leonard Kistner and Anthony Di Benedetto
California State University, Fullerton - Department of Marketing and Temple University

Abstract:

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