Aysegul Ozsomer

Koc University - Marketing

Turkey

SCHOLARLY PAPERS

2

DOWNLOADS

37

SSRN CITATIONS

0

CROSSREF CITATIONS

3

Scholarly Papers (2)

1.

Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between Values Matter?

Journal of Marketing, 76 (4), 92-108, July 2012
Number of pages: 18 Posted: 29 Sep 2013
University of Minnesota - Twin Cities - Carlson School of Management, Koc University - Marketing, University of Manitoba, Monash University and Institute for Research in Economics and Business Administration (SNF)
Downloads 37 (452,394)

Abstract:

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Brand concepts, human values, cultural congruity, cultural orientation, global branding

2.

What Makes Firms More Innovative? A Look at Organizational and Environmental Factors

Journal of Business and Industrial Marketing, Vol. 12, No. 6, pp. 400-416, November 1997
Posted: 18 Apr 2006
Aysegul Ozsomer, Roger Calantone and Anthony Di Benedetto
Koc University - Marketing, Michigan State University and Temple University

Abstract:

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