Aysegul Ozsomer

Koc University - Marketing

Turkey

  • Koc University - Marketing

SCHOLARLY PAPERS

3

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98

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3

Scholarly Papers (3)

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1.

A Mixed Methods Approach to Investigating Glocal or Hybrid Brands

The Tenth International Conference on Engaged Management Scholarship
Number of pages: 4 Posted: 09 Sep 2020
Ellen Schmidt-Devlin, Casey Espey Newmeyer and Aysegul Ozsomer
University of Oregon - Charles H. Lundquist School of Business, Case Western Reserve University - Weatherhead School of Management and Koc University - Marketing
Downloads 50 (519,172)

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global brand, local brand, paradox theory, authenticity

2.

Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between Values Matter?

Journal of Marketing, 76 (4), 92-108, July 2012
Number of pages: 18 Posted: 29 Sep 2013
Carlos J. Torelli, Aysegul Ozsomer, Sergio Carvalho, Hean Tat Keh and Natalia Maehle
University of Minnesota - Twin Cities - Carlson School of Management, Koc University - Marketing, University of Manitoba, Monash University and Institute for Research in Economics and Business Administration (SNF)
Downloads 48 (528,145)

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Brand concepts, human values, cultural congruity, cultural orientation, global branding

3.

What Makes Firms More Innovative? A Look at Organizational and Environmental Factors

Journal of Business and Industrial Marketing, Vol. 12, No. 6, pp. 400-416, November 1997
Posted: 18 Apr 2006
Aysegul Ozsomer, Roger Calantone and Anthony Di Benedetto
Koc University - Marketing, Michigan State University and Temple University

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