Lars T. Christensen

University of Southern Denmark

5000 Odense

Denmark

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Scholarly Papers (1)

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Understanding the Development and Diffusion of Integrated Marketing Communications (Imc): A Metaphorical Perspective

NRG Working Paper No. 06-02
Posted: 21 Apr 2006
Joep P. Cornelissen, Lars T. Christensen and Pieter Vijn
Independent, University of Southern Denmark and Nyenrode University

Abstract:

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Integrated Marketing Communications, IMC, metaphor, trope, discourse, system, practice