Pieter Vijn

Nyenrode University

Straatweg 25

3621 BG BREUKELEN

Netherlands

SCHOLARLY PAPERS

2

DOWNLOADS

632

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Do Strong Brands Pay Off? An Empirical Investigation of the Relation between Brand Asset(Tm) Valuator and Financial Performance

NRG Working Paper No. 06-03
Number of pages: 44 Posted: 25 Apr 2006
Pieter Vijn and Frank Verbeeten
Nyenrode University and University of Amsterdam - Faculty of Economics and Business, Amsterdam Business School
Downloads 632 (40,926)

Abstract:

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Brand Management, Financial Management, Brand Asset, Financial Management, Marketing

2.

Understanding the Development and Diffusion of Integrated Marketing Communications (Imc): A Metaphorical Perspective

NRG Working Paper No. 06-02
Posted: 21 Apr 2006
Independent, University of Southern Denmark and Nyenrode University

Abstract:

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Integrated Marketing Communications, IMC, metaphor, trope, discourse, system, practice