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Raj Sethuraman

Southern Methodist University (SMU) - Marketing Department

United States

SCHOLARLY PAPERS

1

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Scholarly Papers (1)

1.

Crowning the Queen or King of Citation! Identifying the Most-Cited Authors and Publications in Marketing

SMU Cox School of Business Research Paper No. 25-22
Number of pages: 9 Posted: 15 Sep 2025
Raj Sethuraman
Southern Methodist University (SMU) - Marketing Department
Downloads 32 (1,290,922)

Abstract:

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