elizabeth joan collins

affiliation not provided to SSRN

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Absolut Vodka

Darden Case No. UVA-M-0366
Number of pages: 19 Posted: 21 Oct 2008
Paul Farris and elizabeth joan collins
University of Virginia - Darden School of Business and affiliation not provided to SSRN
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Abstract:

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advertising, advertising media, advertising strategy, ethical issues, marketing strategy, product positioning