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UCL School of Management, University College London

Level 38

One Canada Square

London, E14 5AB

United Kingdom

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Scholarly Papers (1)

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How Do Loyalty Programs Affect Multichannel Bookings? An Empirical Investigation

Number of pages: 22 Posted: 19 Mar 2024
University of Cambridge - Judge Business School, University College London - School of Management, University College London School of Management and UCL School of Management, University College London
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Abstract:

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Hospitality, Multichannel, Loyalty, Innovative Online Platform, Online Travel Agency