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Ayushi Srivastava

Dayalbagh Educational Institute, Agra (UP), 282005, India

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An Interpretive Structural Modelling for Studying the Effect of E-Consumer Behaviour on Company’s Value Chain

Journal of Supply Chain Management Systems 12 (2) 2023, 14-25 http://publishingindia.com/jscms/
Number of pages: 12 Posted: 14 Sep 2023
Abhinav Pandey, Arvind Banger, Rohit Rajvanshi, Eti Jain and Ayushi Srivastava
Department of Management, Dayalbagh Educational Institute, Agra (UP), 282005, India, Dayalbagh Educational Institute, Agra (UP), 282005, India, Dayalbagh Educational Institute, Agra (UP), 282005, India and Dayalbagh Educational Institute, Agra (UP), 282005, India
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E-Commerce, Big Data, Marketing Intelligence, Interpretive Structural Modelling, MICMAC, Systems Approach, E-Consumer Behaviour