Yu Yang

affiliation not provided to SSRN

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How Rainy Weather and Social Influence Shape Consumers' Online Evaluation Behavior: Mediating Effects of Negative Mood and Conformity Tendency

Number of pages: 58 Posted: 04 Mar 2026

Yu Yang, Shuchen Qiao, Rob Law and Zili Zhang

affiliation not provided to SSRN, Shenzhen University, University of Macau and Harbin Institute of Technology

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