Patrali Chatterjee

Montclair State University

Associate Professor

Upper Montclair, NJ 07043

United States

http://www.montclair.edu/~chatterjeep

SCHOLARLY PAPERS

15

DOWNLOADS
Rank 3,706

SSRN RANKINGS

Top 3,706

in Total Papers Downloads

10,292

CITATIONS
Rank 26,908

SSRN RANKINGS

Top 26,908

in Total Papers Citations

22

Scholarly Papers (15)

1.

Online Reviews: Do Consumers Use Them?

ACR 2001 PROCEEDINGS, M. C. Gilly, J. Myers-Levy, eds., pp. 129-134, Association for Consumer Research, 2001
Number of pages: 21 Posted: 09 May 2006
Patrali Chatterjee
Montclair State University
Downloads 8,497 (583)
Citation 1

Abstract:

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Online Reviews, Retailer Evaluation, Patronage Intention, Consumer Decision Making

2.

Drivers of New Product Recommending and Referral Behavior at Social Network Sites

International Journal of Advertising, Vol. 30, No. 1, pp. 77-102, 2011
Number of pages: 28 Posted: 11 Jun 2011
Patrali Chatterjee
Montclair State University
Downloads 373 (78,451)

Abstract:

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Censored probit, Clickstream analysis, Online word of mouth, Recommending behavior, Referral Visit, Sample selection, Social network site

3.

Multiple-Channel and Cross-Channel Shopping Behavior: Role of Consumer Shopping Orientations

Marketing Intelligence and Planning, Vol. 28, No. 1, pp. 9-24, 2009
Number of pages: 24 Posted: 11 Jun 2011
Patrali Chatterjee
Montclair State University
Downloads 282 (107,171)

Abstract:

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cross-channel retailer, multi-channel retailer, free-riding, shopping orientations

4.

Online Comparison Shopping Behavior of Travel Consumers

Journal of Quality Assurance in Hospitality and Tourism, Vol. 13, No. 1, 2011
Number of pages: 30 Posted: 11 Jun 2011
Patrali Chatterjee and Yawei Wang
Montclair State University and affiliation not provided to SSRN
Downloads 264 (114,895)

Abstract:

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comparison search duration and dispersion, online travel purchase, purchase conversion, flight, hotels, rental cars

5.

Changing Banner Ad Executions on the Web: Impact on Clickthroughs and Communications Outcomes

Advances in Consumer Research, 2005, ACR 2004 PROCEEDINGS, G. Menon, A. Rao, eds., Association for Consumer Research, 2004
Number of pages: 26 Posted: 09 May 2006
Patrali Chatterjee
Montclair State University
Downloads 197 (153,144)

Abstract:

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Banner Ad, Online Communication, Consumer Behavior

6.

Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising

INTERNET MARKETING RESEARCH: THEORY AND PRACTICE, pp. 209-216, Ook Lee, ed., Idea Group Publishing, 2001
Number of pages: 16 Posted: 11 Jun 2011
Patrali Chatterjee
Montclair State University
Downloads 110 (246,942)

Abstract:

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advertising, measuring effectiveness, CPMs, Web, consumer interaction

7.

Are Unclicked Ads Wasted? Immediate and Long-Term Impact of Banner & Pop-Up Ads on Communication Outcomes

Journal of Electronic Commerce Research, Vol. 9, No. 1, pp. 51-61, 2008
Number of pages: 12 Posted: 11 Jun 2011
Patrali Chatterjee
Montclair State University
Downloads 105 (255,185)

Abstract:

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Advertising effectiveness, ad avoidance, banner ads, memory, pop-up ads

8.

Pet Econometrics: Ownership of Cats and Dogs

Number of pages: 28 Posted: 11 Jun 2011
Patrali Chatterjee and J.S. Butler
Montclair State University and Syracuse University - Department of Economics
Downloads 87 (288,446)

Abstract:

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animal companion, cat, dog, pet, GMM specification test, ordered probit, scanner panel data

9.

Leveraging Online Communities to Launch Green Brand Extensions

Journal of Systems and Information Technology, Vol. 11, No. 4, pp. 367-384, Winter 2009
Number of pages: 35 Posted: 10 Jun 2011
Patrali Chatterjee
Montclair State University
Downloads 83 (296,945)

Abstract:

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brand extension, categorization, green branding, perceived fit

10.

The Role of Varying Information Quantity in Ads on Immediate and Enduring Cross-Media Synergies

Number of pages: 39 Posted: 11 Jun 2011
Patrali Chatterjee
Montclair State University
Downloads 72 (322,561)

Abstract:

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attitude persistence, cross-media synergy, preattentive processing, implicit memory

11.

E-Service Brand Extensions: The Role of Perceived Fit and Category Usage Level on Adoption

Number of pages: 8 Posted: 15 Jun 2011
Patrali Chatterjee
Montclair State University
Downloads 64 (343,598)

Abstract:

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brand equity, brand extension, e-services, perceived fit, self-efficacy

12.

Framing Online Promotions: Shipping Price Inflation and Deal Value Perceptions

Journal of Product and Brand Management, Vol. 20, No. 1, pp. 65-74, 2011
Number of pages: 32 Posted: 12 Jun 2011
Patrali Chatterjee
Montclair State University
Downloads 59 (357,815)

Abstract:

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price frames, mental accounting, e-retail, partitioned pricing, surcharge

13.

Advertised Versus Unexpected Next Purchase Coupons: Consumer Satisfaction, Perceptions of Value, and Fairness

Journal of Product and Brand Management, Vol. 16, No. 1, pp. 59-69, 2007
Number of pages: 32 Posted: 11 Jun 2011
Patrali Chatterjee
Montclair State University
Downloads 50 (386,373)

Abstract:

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counterfactual, coupons, delayed incentives, next-purchase, loyalty, regret

14.

Can Unconscious-Conscious Processing Sequences Enhance Ad Exposure Outcomes?

Journal of Brand Management, Vol. 18, No. 7, pp. 506-515, May 2011
Number of pages: 21 Posted: 10 Jun 2011
Patrali Chatterjee
Montclair State University
Downloads 40 (422,319)

Abstract:

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forced exposure, implicit memory, priming, preattentive processing, self-selected exposure, synergy

15.

Nonprofit Websites: Prevalence, Usage and Commercial Activity

Tuckman, Howard, Patrali Chatterjee and Dave Muha (2004), "Nonprofit Websites: Prevalence, Usage and Commercial Activity," Journal of Nonprofit and Public Sector Marketing, 12 (1), 49-68.
Number of pages: 27 Posted: 28 Mar 2015
Howard P Tuckman and Patrali Chatterjee
Rutgers, The State University of New Jersey - Rutgers Business School at Newark & New Brunswick and Montclair State University
Downloads 9 (585,642)

Abstract:

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Logistical analysis, Nonprofit, Internet, Commercial Activity, Websites