Jason A. Duan

University of Texas at Austin

Assistant Professor of Marketing

2110 Speedway

B6700

Austin, TX 78712

United States

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 28,767

SSRN RANKINGS

Top 28,767

in Total Papers Downloads

1,579

CITATIONS

8

Scholarly Papers (6)

1.

Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion

Management Science, Vol. 60, No. 6, pp. 1392-1412, 2014
Number of pages: 42 Posted: 20 Sep 2012 Last Revised: 27 Oct 2015
Lizhen Xu, Jason A. Duan and Andrew B. Whinston
Georgia Institute of Technology - Scheller College of Business, University of Texas at Austin and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 667 (37,804)
Citation 4

Abstract:

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attribution model, online advertising, conversion, mutually exciting point process, multivariate stochastic model, search advertisement, display advertisement, business analytics

2.

Forward-Looking Behavior in Mobile Data Consumption and Targeted Promotion Design: A Dynamic Structural Model

Information Systems Research, 2019, Vol. 30, No. 2, pp. 616-635
Number of pages: 44 Posted: 20 Dec 2014 Last Revised: 12 Jul 2019
Lizhen Xu, Jason A. Duan, Yu Jeffrey Hu, Yuan Cheng and Yan Zhu
Georgia Institute of Technology - Scheller College of Business, University of Texas at Austin, Georgia Institute of Technology - Scheller College of Business, Tsinghua University - School of Economics & Management and Tsinghua University - School of Economics & Management
Downloads 407 (70,827)
Citation 1

Abstract:

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mobile data; dynamic usage pattern; forward-looking behavior; individual heterogeneity; targeted promotion; price sensitivity; dynamic structural model

3.

The Role of Spatial Demand on Outlet Location and Pricing

Number of pages: 52 Posted: 04 May 2006
Jason A. Duan and Carl F. Mela
University of Texas at Austin and Duke University - Fuqua School of Business
Downloads 148 (196,387)
Citation 2

Abstract:

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Outlet Location, Pricing, Spatial Statistics, Structural Models, Competition

4.

An Equilibrium Model of User Generated Content

NET Institute Working Paper No. 11-13
Number of pages: 53 Posted: 26 Dec 2011 Last Revised: 20 Aug 2014
Dae-Yong Ahn, Jason A. Duan and Carl F. Mela
Chung-Ang University, University of Texas at Austin and Duke University - Fuqua School of Business
Downloads 132 (215,438)
Citation 2

Abstract:

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5.

Marketing Spillovers of Location-Based Mobile Services

Number of pages: 46 Posted: 16 Mar 2015
Zhuping Liu, Jason A. Duan and Frenkel Ter Hofstede
Baruch College, City University of New York, University of Texas at Austin and University of Texas at Austin - Red McCombs School of Business
Downloads 119 (233,034)

Abstract:

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Marketing Spillover, Location-Based, Mobile Marketing, Spatial Models

6.

Dynamics and Peer Effects of Brand Revenue in College Sports

Number of pages: 42 Posted: 13 Mar 2015 Last Revised: 14 Mar 2015
Baruch College, City University of New York, University of Texas at Austin - Red McCombs School of Business, University of Texas at Austin and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 106 (253,143)

Abstract:

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Peer Effects, Brand Revenue, College Sports, Conference Switch, Bayesian Dynamic Linear Model, Bayesian Analysis