Jason A. Duan

University of Texas at Austin

Assistant Professor of Marketing

2317 Speedway

Austin, TX 78712

United States

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 21,772

SSRN RANKINGS

Top 21,772

in Total Papers Downloads

2,478

SSRN CITATIONS
Rank 36,098

SSRN RANKINGS

Top 36,098

in Total Papers Citations

10

CROSSREF CITATIONS

10

Scholarly Papers (7)

1.

Coordination and Dynamic Promotion Strategies in Crowdfunding with Network Externalities

Production and Operations Management, Forthcoming
Number of pages: 45 Posted: 09 Oct 2014 Last Revised: 17 Dec 2019
Zhuoxin Li, Jason A. Duan and Sam Ransbotham
Boston College - Carroll School of Management, University of Texas at Austin and Boston College - Carroll School of Management
Downloads 787 (34,568)
Citation 11

Abstract:

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entrepreneurial financing; innovation; entrepreneurship; resource allocation; critical mass; tipping; crowdfunding; social media; simulation; analytics

2.

Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion

Management Science, Vol. 60, No. 6, pp. 1392-1412, 2014
Number of pages: 42 Posted: 20 Sep 2012 Last Revised: 27 Oct 2015
Lizhen Xu, Jason A. Duan and Andrew B. Whinston
Georgia Institute of Technology - Scheller College of Business, University of Texas at Austin and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 710 (39,759)
Citation 8

Abstract:

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attribution model, online advertising, conversion, mutually exciting point process, multivariate stochastic model, search advertisement, display advertisement, business analytics

3.

Forward-Looking Behavior in Mobile Data Consumption and Targeted Promotion Design: A Dynamic Structural Model

Information Systems Research, 2019, Vol. 30, No. 2, pp. 616-635
Number of pages: 44 Posted: 20 Dec 2014 Last Revised: 12 Jul 2019
Lizhen Xu, Jason A. Duan, Yu Jeffrey Hu, Yuan Cheng and Yan Zhu
Georgia Institute of Technology - Scheller College of Business, University of Texas at Austin, Georgia Institute of Technology - Scheller College of Business, Tsinghua University - School of Economics & Management and Tsinghua University - School of Economics & Management
Downloads 447 (71,879)
Citation 2

Abstract:

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mobile data; dynamic usage pattern; forward-looking behavior; individual heterogeneity; targeted promotion; price sensitivity; dynamic structural model

4.

The Role of Spatial Demand on Outlet Location and Pricing

Number of pages: 52 Posted: 04 May 2006
Jason A. Duan and Carl F. Mela
University of Texas at Austin and Duke University - Fuqua School of Business
Downloads 148 (220,320)
Citation 4

Abstract:

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Outlet Location, Pricing, Spatial Statistics, Structural Models, Competition

5.

Marketing Spillovers of Location-Based Mobile Services

Number of pages: 46 Posted: 16 Mar 2015
Zhuping Liu, Jason A. Duan and Frenkel Ter Hofstede
Baruch College, City University of New York, University of Texas at Austin and University of Texas at Austin - Red McCombs School of Business
Downloads 138 (233,107)

Abstract:

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Marketing Spillover, Location-Based, Mobile Marketing, Spatial Models

6.

An Equilibrium Model of User Generated Content

NET Institute Working Paper No. 11-13
Number of pages: 53 Posted: 26 Dec 2011 Last Revised: 20 Aug 2014
Dae-Yong Ahn, Jason A. Duan and Carl F. Mela
Chung-Ang University, University of Texas at Austin and Duke University - Fuqua School of Business
Downloads 134 (238,634)
Citation 3

Abstract:

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7.

Dynamics and Peer Effects of Brand Revenue in College Sports

Number of pages: 42 Posted: 13 Mar 2015 Last Revised: 14 Mar 2015
Baruch College, City University of New York, University of Texas at Austin - Red McCombs School of Business, University of Texas at Austin and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 114 (269,250)

Abstract:

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Peer Effects, Brand Revenue, College Sports, Conference Switch, Bayesian Dynamic Linear Model, Bayesian Analysis