Jason A. Duan

University of Texas at Austin

Assistant Professor of Marketing

2317 Speedway

Austin, TX Texas 78712

United States

  • University of Texas at Austin

SCHOLARLY PAPERS

10

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TOTAL CITATIONS
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Top 25,153

in Total Papers Citations

46

Scholarly Papers (10)

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1.

Coordination and Dynamic Promotion Strategies in Crowdfunding with Network Externalities

Production and Operations Management, Forthcoming
Number of pages: 45 Posted: 09 Oct 2014 Last Revised: 01 Jan 2023
Zhuoxin Li, Jason A. Duan and Sam Ransbotham
University of Wisconsin-Madison - Wisconsin School of Business, University of Texas at Austin and Boston College - Carroll School of Management
Downloads 894 (54,082)
Citation 18

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entrepreneurial financing; innovation; entrepreneurship; resource allocation; critical mass; tipping; crowdfunding; social media; simulation; analytics

2.

Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion

Management Science, Vol. 60, No. 6, pp. 1392-1412, 2014
Number of pages: 42 Posted: 20 Sep 2012 Last Revised: 27 Oct 2015
Lizhen Xu, Jason A. Duan and Andrew B. Whinston
Georgia Institute of Technology - Scheller College of Business, University of Texas at Austin and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 884 (54,841)
Citation 9

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attribution model, online advertising, conversion, mutually exciting point process, multivariate stochastic model, search advertisement, display advertisement, business analytics

3.

Forward-Looking Behavior in Mobile Data Consumption and Targeted Promotion Design: A Dynamic Structural Model

Information Systems Research, 2019, Vol. 30, No. 2, pp. 616-635
Number of pages: 44 Posted: 20 Dec 2014 Last Revised: 12 Jul 2019
Lizhen Xu, Jason A. Duan, Yu Jeffrey Hu, Yuan Cheng and Yan Zhu
Georgia Institute of Technology - Scheller College of Business, University of Texas at Austin, Purdue University, Tsinghua University - School of Economics & Management and Tsinghua University - School of Economics & Management
Downloads 547 (102,130)
Citation 2

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mobile data; dynamic usage pattern; forward-looking behavior; individual heterogeneity; targeted promotion; price sensitivity; dynamic structural model

4.

An Equilibrium Model of User Generated Content

NET Institute Working Paper No. 11-13
Number of pages: 53 Posted: 26 Dec 2011 Last Revised: 20 Aug 2014
Dae-Yong Ahn, Jason A. Duan and Carl F. Mela
Chung-Ang University, University of Texas at Austin and Duke University - Fuqua School of Business
Downloads 194 (311,872)
Citation 7

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5.

Marketing Spillovers of Location-Based Mobile Services

Number of pages: 46 Posted: 16 Mar 2015
Zhuping Liu, Jason A. Duan and Frenkel Ter Hofstede
Baruch College, City University of New York, University of Texas at Austin and University of Texas at Austin - McCombs School of Business
Downloads 185 (324,056)

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Marketing Spillover, Location-Based, Mobile Marketing, Spatial Models

6.

The Role of Spatial Demand on Outlet Location and Pricing

Number of pages: 52 Posted: 04 May 2006
Jason A. Duan and Carl F. Mela
University of Texas at Austin and Duke University - Fuqua School of Business
Downloads 184 (325,627)
Citation 9

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Outlet Location, Pricing, Spatial Statistics, Structural Models, Competition

7.

Dynamics and Peer Effects of Brand Revenue in College Sports

Number of pages: 42 Posted: 13 Mar 2015 Last Revised: 14 Mar 2015
Zhuping Liu, Frenkel Ter Hofstede, Jason A. Duan and Vijay Mahajan
Baruch College, City University of New York, University of Texas at Austin - McCombs School of Business, University of Texas at Austin and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 165 (358,317)
Citation 1

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Peer Effects, Brand Revenue, College Sports, Conference Switch, Bayesian Dynamic Linear Model, Bayesian Analysis

8.

Diffusion of Residential Solar Power Systems: A Dynamic Discrete Choice Approach

Number of pages: 47 Posted: 29 Dec 2022 Last Revised: 20 Aug 2024
Sebastian Souyris, Jason A. Duan, Anant Balakrishnan and Varun Rai
Lally School of Management, Rensselaer Polytechnic Institute, University of Texas at Austin, McCombs School of Business, University of Texas at Austin and University of Texas at Austin - LBJ School of Public Affairs
Downloads 156 (377,644)

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solar photovoltaic, technology diffusion, dynamic discrete choice model, Bayesian structural estimation, counterfactual policy analysis, energy policy

9.

Push and Pull: Modeling Mobile App Promotions and Consumer Responses

Forthcoming in Quantitative Marketing and Economics
Number of pages: 47 Last Revised: 20 Oct 2024
Zhuping Liu, Jason A. Duan and Vijay Mahajan
Baruch College, City University of New York, University of Texas at Austin and University of Texas at Austin - Department of Information, Risk and Operations Management
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10.

Commentary—Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through

Marketing Science, 30(3), 550-561. DOI:10.1287/mksc.1100.0611., The University of Auckland Business School Research Paper Series
Posted: 17 Mar 2024
Jason A. Duan, Leigh McAlister and Shameek Sinha
University of Texas at Austin, University of Texas at Austin - Department of Marketing and University of Auckland Business School

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