Fred Davis

University of Arkansas - Sam M. Walton College of Business

Fayetteville, AR 72701

United States

SCHOLARLY PAPERS

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Scholarly Papers (1)

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NeuroIS: The Potential of Cognitive Neuroscience for Information Systems Research

Information Systems Research Articles in Advance, pp. 1–18, 2010, ISSN1047-7047, EISSN1526-5536
Number of pages: 33 Posted: 20 Dec 2013
Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Management Information Systems and University of Arkansas - Sam M. Walton College of Business
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Abstract:

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cognitive neuroscience, functional brain imaging; NeuroIS, neuroeconomics, neuromarketing