Thijs Broekhuizen

University of Groningen - Faculty of Economics and Business - Dept. Innovation Management and Strategy

9700 AV Groningen

Netherlands

SCHOLARLY PAPERS

3

DOWNLOADS

194

CITATIONS

5

Scholarly Papers (3)

1.

Understanding Investors’ Decisions to Purchase Innovative Products: Drivers of Adoption Timing and Range

International Journal of Research in Marketing (IJRM), Vol. 27, Issue 4, pp. 342-355
Number of pages: 44 Posted: 25 Aug 2010 Last Revised: 25 Oct 2014
Arvid O. I. Hoffmann and Thijs Broekhuizen
University of Adelaide - Business School and University of Groningen - Faculty of Economics and Business - Dept. Innovation Management and Strategy
Downloads 137 (209,170)

Abstract:

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Dispositional Innovativeness, Consumer Financial Decision-Making, Individual Investor Decision-Making, Marketing-Finance Interface, New Product Adoption

2.

How Experience Changes the Importance of Website Criteria: The Moderating Influence of Online and Website-Specific Experience

Number of pages: 48 Posted: 23 Aug 2013
Thijs Broekhuizen, Janny C. Hoekstra and Wander Jager
University of Groningen - Faculty of Economics and Business - Dept. Innovation Management and Strategy, University of Groningen - Faculty of Economics and Business and University of Groningen - Faculty of Management & Organization
Downloads 57 (363,688)

Abstract:

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online shopping experience, website experience, online shopping, ecommerce

3.

Susceptibility to and Impact of Interpersonal Influence in an Investment Context

Journal of the Academy of Marketing Science, Vol. 37, Issue 4, pp. 488-503
Posted: 28 Jan 2009 Last Revised: 24 May 2011
Arvid O. I. Hoffmann and Thijs Broekhuizen
University of Adelaide - Business School and University of Groningen - Faculty of Economics and Business - Dept. Innovation Management and Strategy

Abstract:

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Susceptibility to interpersonal influence, Investments, Reference-group influence