Rakesh Niraj

Case Western Reserve University

Associate Professor of Marketing

10900 Euclid Avenue

PBL 235

Cleveland, OH OHIO 44106-7235

United States

http://weatherhead.case.edu/faculty/Rakesh-Niraj/

SCHOLARLY PAPERS

5

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Top 26,187

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1,744

CITATIONS
Rank 20,075

SSRN RANKINGS

Top 20,075

in Total Papers Citations

23

Scholarly Papers (5)

1.

Customer Level Profitability Implications of Satisfaction Programs: A Retailer Satisfaction Field Study

Number of pages: 40 Posted: 24 May 2006
Washington University in St. Louis - John M. Olin Business School, Washington University, St. Louis, Stanford Graduate School of Business and Case Western Reserve University
Downloads 611 (42,175)
Citation 1

Abstract:

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Customer Satisfaction, Retailing, Activity Based Costing, CRM

2.

Information and Inventory in Distribution Channels

Number of pages: 39 Posted: 04 May 2006
University of California, Berkeley - Marketing Group, Washington University in St. Louis - John M. Olin Business School and Case Western Reserve University
Downloads 381 (75,934)
Citation 13

Abstract:

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information, inventory, supply chain, channels

3.

Vertical Information Sharing in Distribution Channels

Number of pages: 53 Posted: 24 May 2006
Rakesh Niraj and Chakravarthi Narasimhan
Case Western Reserve University and Washington University in St. Louis - John M. Olin Business School
Downloads 366 (79,605)
Citation 8

Abstract:

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Distribution Channels, Information Sharing, Decisions Under Uncertainty, Game

4.

Does Quality Win? Network Effects versus Quality in High-Tech Markets

Journal of Marketing Research, Forthcoming
Number of pages: 56 Posted: 17 Apr 2008 Last Revised: 01 Sep 2008
Gerard J. Tellis, Eden Yin and Rakesh Niraj
University of Southern California - Marshall School of Business, Department of Marketing, University of Cambridge - Judge Business School and Case Western Reserve University
Downloads 255 (118,170)
Citation 17

Abstract:

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Network Effects, Tipping, Path Dependence, Quality, High-Tech Products

5.

Why and How Quality Wins over Network Effects and What it Means

Journal of Marketing Research, Forthcoming, Marshall School of Business Working Paper No. MKT 23-09
Number of pages: 7 Posted: 29 Aug 2008 Last Revised: 03 Sep 2014
Gerard J. Tellis, Rakesh Niraj and Eden Yin
University of Southern California - Marshall School of Business, Department of Marketing, Case Western Reserve University and University of Cambridge - Judge Business School
Downloads 131 (215,231)
Citation 1

Abstract:

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Network effects, Quality, Path dependance, Tipping