Yu Ma

Independent

No Address Available

SCHOLARLY PAPERS

5

DOWNLOADS

561

SSRN CITATIONS

8

CROSSREF CITATIONS

1

Scholarly Papers (5)

1.

Empirical Analysis of Competitive Pricing Strategies with Complementary Product Lines

Number of pages: 40 Posted: 08 May 2006
Independent, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 343 (87,820)
Citation 9

Abstract:

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Multi-Category Choice, Complementarity, Umbrella Brands, Product Line Pricing, Category Management, Vertical Nash, Bertrand Super-Traps.

2.

The Price of Being Beautiful: Negative Effects of Attractiveness on Empathy for Children in Need

Fisher, Robert J. and Yu Ma (2014), “The Price of Being Beautiful: Negative Effects of Attractiveness on Empathy for Children in Need,” Journal of Consumer Research, (41) 2, 436-450., University of Alberta School of Business Research Paper No. 2486251
Number of pages: 15 Posted: 26 Aug 2014
Robert Fisher and Yu Ma
University of Alberta - Department of Marketing, Business Economics & Law and Independent
Downloads 175 (172,956)
Citation 1

Abstract:

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attractiveness, beautiful is good stereotype, empathy, helping

3.

Does Higher Transparency Lead to More Search in Online Auctions?

Production and Operations Management, Forthcoming
Number of pages: 35 Posted: 25 Feb 2012
University of Texas at Dallas - Naveen Jindal School of Management, University of Queensland - Business School and Independent
Downloads 42 (420,524)

Abstract:

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Auctions, field experiments, search, clickstream data

4.

Does Higher Transparency Lead to More Search in Online Auctions?

Production and Operations Management, 2013, University of Alberta School of Business Research Paper No. 2013-16
Number of pages: 13 Posted: 23 Feb 2013 Last Revised: 19 Nov 2017
Independent, University of Queensland - Business School and Independent
Downloads 1 (657,089)

Abstract:

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auctions, field experiments, search, clickstream data

5.

Soda versus Cereal and Sugar versus Fat: Drivers of Healthful Food Intake and the Impact of Diabetes Diagnosis

Journal of Marketing, 2013, University of Alberta School of Business Research Paper No. 2013-13, Tuck School of Business Working Paper No. 2013-113
Posted: 23 Feb 2013
Independent, Dartmouth College - Tuck School of Business and Babson College - Marketing Division

Abstract:

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health status, drivers of food choice, health halo bias, diabetes, self-control, household grocery shopping