Anja Lambrecht

London Business School

Professor

Regent's Park

London, NW1 4SA

United Kingdom

SCHOLARLY PAPERS

27

DOWNLOADS
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SSRN RANKINGS

Top 2,291

in Total Papers Downloads

25,657

SSRN CITATIONS
Rank 4,332

SSRN RANKINGS

Top 4,332

in Total Papers Citations

292

CROSSREF CITATIONS

115

Scholarly Papers (27)

1.

Algorithmic Bias? An Empirical Study into Apparent Gender-Based Discrimination in the Display of STEM Career Ads

Number of pages: 40 Posted: 15 Oct 2016 Last Revised: 05 Sep 2021
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 6,144 (2,371)
Citation 113

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Online Advertising, Algorithmic Bias, Social Media

2.

Can Big Data Protect a Firm from Competition?

Number of pages: 20 Posted: 22 Dec 2015
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 3,952 (5,023)
Citation 55

Abstract:

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Big Data, Resource-Based View of the Firm, Competitive Advantage

3.

When does Retargeting Work? Information Specificity in Online Advertising

Number of pages: 52 Posted: 30 Mar 2011 Last Revised: 07 May 2013
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 2,936 (8,167)
Citation 46

Abstract:

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online advertising, advertising effectiveness, retargeting, online consumer behavior, information specificity, consumer decision process

4.

Field Experiments in Marketing

Number of pages: 35 Posted: 16 Jul 2015 Last Revised: 10 Nov 2023
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,449 (24,748)
Citation 7

Abstract:

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Field Experiments, Field Tests, Causal Inference

5.

Spillover Effects and Freemium Strategy in the Mobile App Market

Management Science
Number of pages: 51 Posted: 26 Mar 2018 Last Revised: 28 Aug 2022
Yiting Deng, Anja Lambrecht and Yongdong Liu
University College London, London Business School and University College London - School of Management
Downloads 1,246 (30,869)
Citation 8

Abstract:

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Freemium, Mobile App, Spillover Effect, Cannibalization, Sampling, Discovery

6.

How Do Firms Make Money Selling Digital Goods Online?

Rotman School of Management Working Paper No. 2363658
Number of pages: 17 Posted: 06 Dec 2013 Last Revised: 28 Apr 2014
London Business School, University of Toronto - Rotman School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Microsoft Research New York City, Amazon, McDonough School of Business, Georgetown University, Stanford Graduate School of Business and Washington University in St. Louis - John M. Olin Business School
Downloads 1,229 (31,515)
Citation 7

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revenue models, Internet, online advertising, digital goods, content, information, advertising, cookies

7.

Paying Too Much and Being Happy About it: Existence, Causes and Consequences of Tariff-Choice Biases

Journal of Marketing Research, Vol. XLIII, pp. 212-223, May 2006
Number of pages: 12 Posted: 04 Dec 2006 Last Revised: 29 Jan 2008
Anja Lambrecht and Bernd Skiera
London Business School and Goethe University Frankfurt
Downloads 991 (42,890)
Citation 3

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pricing, nonlinear pricing, flat-rate bias, pay-per-use bias, tariff choice, consumer behaviour, internet

8.

Does Uncertainty Matter? Consumer Behaviour Under Three-Part Tariffs

Marketing Science, Vol. 26, No. 5, pp. 698-710, September-October 2007
Number of pages: 13 Posted: 08 May 2006 Last Revised: 30 Nov 2011
Anja Lambrecht, Katja Seim and Bernd Skiera
London Business School, Yale School of Management and Goethe University Frankfurt
Downloads 808 (56,770)
Citation 19

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Nonlinear Pricing, Discrete/Continuous Choice Model, Internet Access, Three-Part Tariffs, Uncertainty

9.

The Effect of Individual Online Reviews on Purchase Likelihood

Tuck School of Business Working Paper No. 3108086
Number of pages: 44 Posted: 31 Jan 2018 Last Revised: 08 Sep 2020
Prasad Vana and Anja Lambrecht
Tuck School of Business at Dartmouth and London Business School
Downloads 797 (57,820)
Citation 18

Abstract:

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Online Product Reviews, Electronic Commerce, Endogeneity

10.

Apparent Algorithmic Discrimination and Real-Time Algorithmic Learning in Digital Search Advertising

Number of pages: 36 Posted: 12 May 2020 Last Revised: 03 Apr 2024
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 784 (59,177)
Citation 2

Abstract:

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Algorithmic Bias, Advertising, Inequality, online advertising, algorithmic learning, digital discrimination

11.

TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform

Anja Lambrecht, Catherine Tucker, and Zhang, Xu. "TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform." Journal of Marketing Research, forthcoming.
Number of pages: 56 Posted: 06 Feb 2020 Last Revised: 04 Aug 2023
Anja Lambrecht, Catherine E. Tucker and Xu Zhang
London Business School, Massachusetts Institute of Technology (MIT) - Management Science (MS) and London Business School
Downloads 751 (62,639)

Abstract:

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Television Advertising, Online Shopping, Inter-temporal Substitution, Online Platform

12.

Fee or Free: When Should Firms Charge for Online Content?

Number of pages: 36 Posted: 10 Aug 2013 Last Revised: 08 Oct 2015
Anja Lambrecht and Kanishka Misra
London Business School and University of Michigan, Stephen M. Ross School of Business
Downloads 728 (65,344)
Citation 31

Abstract:

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Pricing, Online Media, Counter-Cyclical, Internet, Electronic Commerce, Paid Content, Paywall

13.

Advertising to Early Trend Propagators: Evidence from Twitter

Number of pages: 65 Posted: 04 Apr 2014 Last Revised: 29 Mar 2017
Anja Lambrecht, Catherine E. Tucker and Caroline Wiertz
London Business School, Massachusetts Institute of Technology (MIT) - Management Science (MS) and City, University of London - Bayes Business School
Downloads 702 (68,329)
Citation 17

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Online Advertising, Targeting, Twitter, User-Generated Content, Internet, Reactance

14.

The Value of Platform Endorsement

Number of pages: 59 Posted: 29 Jun 2022 Last Revised: 03 Apr 2024
Mimansa Bairathi, Xu Zhang and Anja Lambrecht
University College London, London Business School and London Business School
Downloads 523 (99,306)
Citation 4

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Platform endorsement, field experiment, online freelance platform, spillover effects

15.

Algorithmic Recommendations and Earned Media: Investigating Product Echo Chambers on YouTube

Number of pages: 28 Posted: 27 Oct 2021
London Business School, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Massachusetts Institute of Technology (MIT) - Management Science (MS) and City, University of London - Bayes Business School
Downloads 420 (128,708)

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Echo Chambers, Charities, YouTube, Algorithmic Recommendations

16.

A Bias Correction Approach for Interference in Ranking Experiments

Number of pages: 59 Posted: 30 Jan 2022 Last Revised: 30 May 2023
Ali Goli, Anja Lambrecht and Hema Yoganarasimhan
University of Washington - Michael G. Foster School of Business, London Business School and University of Washington
Downloads 403 (134,944)
Citation 3

Abstract:

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Experiments, A/B tests, Treatment Effects, Digital platforms, Interference, Machine Learning, Bias Correction

17.

When Talk is 'Free': The Effect of Tariff Structure on Usage under Two- and Three-Part Tariffs

Number of pages: 75 Posted: 09 Aug 2009 Last Revised: 22 Jan 2017
Eva Ascarza, Anja Lambrecht and Naufel J. Vilcassim
Harvard Business School, London Business School and London Business School
Downloads 336 (165,073)
Citation 8

Abstract:

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Pricing, Nonlinear Pricing, Discrete/Continuous Choice Model, Three-Part Tariffs, Uncertainty, Learning, Free products

18.

Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage

NET Institute Working Paper No. 07-40
Number of pages: 30 Posted: 28 Oct 2007 Last Revised: 20 Dec 2013
Anja Lambrecht, Katja Seim and Catherine E. Tucker
London Business School, Yale School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 336 (165,073)
Citation 6

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Online Banking, Technology Adoption, Adoption Process, Adoption Funnel, Online Security, Self-Service Technology

19.

Paying with Money or with Effort: Pricing When Customers Anticipate Hassle

Number of pages: 68 Posted: 08 Apr 2011 Last Revised: 17 Jun 2011
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 301 (185,487)
Citation 5

Abstract:

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Pricing, Service Contracts

20.

Price Promotions and Online Product Evaluations

Number of pages: 42 Posted: 09 Jan 2020
Yongdong Liu, Anja Lambrecht and Yiting Deng
University College London - School of Management, London Business School and University College London
Downloads 232 (240,888)

Abstract:

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price promotion, product evaluation, mobile app

21.

The Impact of Algorithmic Components on Contributions in Charitable Crowdfunding

Tuck School of Business Working Paper No. 4132785
Number of pages: 49 Posted: 16 Jun 2022 Last Revised: 31 Oct 2023
Prasad Vana and Anja Lambrecht
Tuck School of Business at Dartmouth and London Business School
Downloads 144 (367,205)

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22.

Asymmetric Consequences of Cyber-Vulnerability on Health Services

Number of pages: 33 Posted: 29 Jul 2020
Yiting Deng, Anja Lambrecht and Catherine E. Tucker
University College London, London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 136 (383,856)

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Cybersecurity, healthcare, information technology, NHS

23.

Influencer Marketing: Sponsorship Disclosure and Authenticity

Number of pages: 48 Posted: 23 Jan 2024
Mimansa Bairathi and Anja Lambrecht
University College London and London Business School
Downloads 103 (472,735)

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influencer marketing, social media, sponsorship disclosure, text analysis

24.

Time Preferences and the Pricing of Complementary Durables and Consumables

Ahmadi, I., Skiera, B., Lambrecht, A., & Heubrandner, F. (2017). Time Preferences and the Pricing of Complementary Durables and Consumables. International Journal of Research in Marketing, 34(4), 813–828.
Number of pages: 78 Posted: 13 May 2015 Last Revised: 19 Mar 2018
Warwick Business School (WBS), Goethe University Frankfurt, London Business School and Goethe University Frankfurt
Downloads 96 (495,487)
Citation 1

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Pricing, Nonlinear pricing, Two-part tariffs, Complementary products, Tied goods, Commitment

25.

Gender Disparity in Online Reputation: Evidence from an Online Freelance Platform

Number of pages: 31 Posted: 30 Nov 2023
Mimansa Bairathi, Anja Lambrecht and Xu Zhang
University College London, London Business School and London Business School
Downloads 66 (626,718)

Abstract:

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online ratings, gender disparity, digital platforms

26.

Seller Experience and Transaction Prices on a Blockchain-Enabled Marketplace

Number of pages: 34 Posted: 08 Mar 2024
Chaoran Liu, Xu Zhang and Anja Lambrecht
London Business School, London Business School and London Business School
Downloads 44 (742,816)

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Seller experience, pricing, selling strategies, blockchain technology, Non-Fungible Token (NFT), digital platform

27.

Cashback Is Cash Forward: Delaying a Discount to Entice Future Spending

Journal of Marketing Research, Vol. 55, No. 6, 2018
Posted: 19 Aug 2021
Prasad Vana, Anja Lambrecht and Marco Bertini
Tuck School of Business at Dartmouth, London Business School and affiliation not provided to SSRN
Downloads 0 (1,118,135)
Citation 2

Abstract:

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Cashback shopping, electronic commerce, sales promotion, pricing