Anja Lambrecht

London Business School

Professor

Regent's Park

London, NW1 4SA

United Kingdom

SCHOLARLY PAPERS

20

DOWNLOADS
Rank 2,667

SSRN RANKINGS

Top 2,667

in Total Papers Downloads

16,734

SSRN CITATIONS
Rank 5,415

SSRN RANKINGS

Top 5,415

in Total Papers Citations

139

CROSSREF CITATIONS

112

Scholarly Papers (20)

1.

Algorithmic Bias? An Empirical Study into Apparent Gender-Based Discrimination in the Display of STEM Career Ads

Number of pages: 40 Posted: 15 Oct 2016 Last Revised: 05 Sep 2021
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 3,509 (3,813)
Citation 48

Abstract:

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Online Advertising, Algorithmic Bias, Social Media

2.

When does Retargeting Work? Information Specificity in Online Advertising

Number of pages: 52 Posted: 30 Mar 2011 Last Revised: 07 May 2013
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 2,695 (5,988)
Citation 46

Abstract:

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online advertising, advertising effectiveness, retargeting, online consumer behavior, information specificity, consumer decision process

3.

Can Big Data Protect a Firm from Competition?

Number of pages: 20 Posted: 22 Dec 2015
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 2,413 (7,154)
Citation 36

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Big Data, Resource-Based View of the Firm, Competitive Advantage

4.

Field Experiments in Marketing

Number of pages: 30 Posted: 16 Jul 2015 Last Revised: 11 Sep 2015
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,146 (23,038)
Citation 7

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Field Experiments, Field Tests, Causal Inference

5.

How Do Firms Make Money Selling Digital Goods Online?

Rotman School of Management Working Paper No. 2363658
Number of pages: 17 Posted: 06 Dec 2013 Last Revised: 28 Apr 2014
London Business School, University of Toronto - Rotman School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Microsoft Research New York City, Amazon, University of Chicago - Booth School of Business, Stanford Graduate School of Business and Washington University in St. Louis - John M. Olin Business School
Downloads 1,085 (24,982)
Citation 7

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revenue models, Internet, online advertising, digital goods, content, information, advertising, cookies

6.

Paying Too Much and Being Happy About it: Existence, Causes and Consequences of Tariff-Choice Biases

Journal of Marketing Research, Vol. XLIII, pp. 212-223, May 2006
Number of pages: 12 Posted: 04 Dec 2006 Last Revised: 29 Jan 2008
Anja Lambrecht and Bernd Skiera
London Business School and Goethe University Frankfurt
Downloads 951 (30,166)
Citation 3

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pricing, nonlinear pricing, flat-rate bias, pay-per-use bias, tariff choice, consumer behaviour, internet

7.

Does Uncertainty Matter? Consumer Behaviour Under Three-Part Tariffs

Marketing Science, Vol. 26, No. 5, pp. 698-710, September-October 2007
Number of pages: 13 Posted: 08 May 2006 Last Revised: 30 Nov 2011
Anja Lambrecht, Katja Seim and Bernd Skiera
London Business School, Yale School of Management and Goethe University Frankfurt
Downloads 771 (40,375)
Citation 8

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Nonlinear Pricing, Discrete/Continuous Choice Model, Internet Access, Three-Part Tariffs, Uncertainty

8.

Advertising to Early Trend Propagators: Evidence from Twitter

Number of pages: 65 Posted: 04 Apr 2014 Last Revised: 29 Mar 2017
Anja Lambrecht, Catherine E. Tucker and Caroline Wiertz
London Business School, Massachusetts Institute of Technology (MIT) - Management Science (MS) and City University London - Sir John Cass Business School
Downloads 651 (50,553)
Citation 9

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Online Advertising, Targeting, Twitter, User-Generated Content, Internet, Reactance

9.

Spillover Effects and Freemium Strategy in the Mobile App Market

Number of pages: 53 Posted: 26 Mar 2018 Last Revised: 09 Sep 2021
Yiting Deng, Anja Lambrecht and Yongdong Liu
University College London, London Business School and University College London - School of Management
Downloads 642 (51,490)
Citation 6

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Freemium, Mobile App, Spillover Effect, Cannibalization, Sampling, Discovery

10.

Fee or Free: When Should Firms Charge for Online Content?

Number of pages: 36 Posted: 10 Aug 2013 Last Revised: 08 Oct 2015
Anja Lambrecht and Kanishka Misra
London Business School and University of Michigan, Stephen M. Ross School of Business
Downloads 638 (51,948)
Citation 17

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Pricing, Online Media, Counter-Cyclical, Internet, Electronic Commerce, Paid Content, Paywall

11.

Apparent Algorithmic Discrimination and Real-Time Algorithmic Learning in Digital Search Advertising

Number of pages: 35 Posted: 12 May 2020 Last Revised: 15 Apr 2021
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 457 (78,792)
Citation 1

Abstract:

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Algorithmic Bias, Advertising, Inequality, online advertising, algorithmic learning, digital discrimination

12.

The Effect of Individual Online Reviews on Purchase Likelihood

Tuck School of Business Working Paper No. 3108086
Number of pages: 44 Posted: 31 Jan 2018 Last Revised: 08 Sep 2020
Prasad Vana and Anja Lambrecht
Tuck School of Business at Dartmouth and London Business School
Downloads 379 (98,292)
Citation 3

Abstract:

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Online Product Reviews, Electronic Commerce, Endogeneity

13.

TV Advertising and Online Sales: The Role of Inter-Temporal Substitution

Number of pages: 47 Posted: 06 Feb 2020 Last Revised: 07 Jun 2021
Anja Lambrecht, Catherine E. Tucker and Xu Zhang
London Business School, Massachusetts Institute of Technology (MIT) - Management Science (MS) and London Business School
Downloads 357 (104,804)

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Television Advertising, Online Shopping, Field Test, Channel, Inter-temporal Substitution

14.

When Talk is 'Free': The Effect of Tariff Structure on Usage under Two- and Three-Part Tariffs

Number of pages: 75 Posted: 09 Aug 2009 Last Revised: 22 Jan 2017
Eva Ascarza, Anja Lambrecht and Naufel J. Vilcassim
Harvard Business School, London Business School and London Business School
Downloads 302 (125,794)
Citation 8

Abstract:

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Pricing, Nonlinear Pricing, Discrete/Continuous Choice Model, Three-Part Tariffs, Uncertainty, Learning, Free products

15.

Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage

NET Institute Working Paper No. 07-40
Number of pages: 30 Posted: 28 Oct 2007 Last Revised: 20 Dec 2013
Anja Lambrecht, Katja Seim and Catherine E. Tucker
London Business School, Yale School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 288 (132,326)
Citation 3

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Online Banking, Technology Adoption, Adoption Process, Adoption Funnel, Online Security, Self-Service Technology

16.

Paying with Money or with Effort: Pricing When Customers Anticipate Hassle

Number of pages: 68 Posted: 08 Apr 2011 Last Revised: 17 Jun 2011
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 242 (157,606)
Citation 2

Abstract:

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Pricing, Service Contracts

17.

Price Promotions and Online Product Evaluations

Number of pages: 42 Posted: 09 Jan 2020
Yongdong Liu, Anja Lambrecht and Yiting Deng
University College London - School of Management, London Business School and University College London
Downloads 96 (334,469)

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price promotion, product evaluation, mobile app

18.

Time Preferences and the Pricing of Complementary Durables and Consumables

Ahmadi, I., Skiera, B., Lambrecht, A., & Heubrandner, F. (2017). Time Preferences and the Pricing of Complementary Durables and Consumables. International Journal of Research in Marketing, 34(4), 813–828.
Number of pages: 78 Posted: 13 May 2015 Last Revised: 19 Mar 2018
Goethe University Frankfurt - Marketing, Goethe University Frankfurt, London Business School and Goethe University Frankfurt
Downloads 71 (400,273)

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Pricing, Nonlinear pricing, Two-part tariffs, Complementary products, Tied goods, Commitment

19.

Asymmetric Consequences of Cyber-Vulnerability on Health Services

Number of pages: 33 Posted: 29 Jul 2020
Yiting Deng, Anja Lambrecht and Catherine E. Tucker
University College London, London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 41 (513,603)

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Cybersecurity, healthcare, information technology, NHS

20.

Cashback Is Cash Forward: Delaying a Discount to Entice Future Spending

Journal of Marketing Research, Vol. 55, No. 6, 2018
Posted: 19 Aug 2021
Prasad Vana, Anja Lambrecht and Marco Bertini
Tuck School of Business at Dartmouth, London Business School and affiliation not provided to SSRN
Downloads 0 (803,887)
Citation 2

Abstract:

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Cashback shopping, electronic commerce, sales promotion, pricing