Anja Lambrecht

London Business School

Professor

Regent's Park

London, NW1 4SA

United Kingdom

SCHOLARLY PAPERS

24

DOWNLOADS
Rank 2,538

SSRN RANKINGS

Top 2,538

in Total Papers Downloads

19,446

SSRN CITATIONS
Rank 5,303

SSRN RANKINGS

Top 5,303

in Total Papers Citations

137

CROSSREF CITATIONS

114

Scholarly Papers (24)

1.

Algorithmic Bias? An Empirical Study into Apparent Gender-Based Discrimination in the Display of STEM Career Ads

Number of pages: 40 Posted: 15 Oct 2016 Last Revised: 05 Sep 2021
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 4,322 (3,171)
Citation 49

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Online Advertising, Algorithmic Bias, Social Media

2.

Can Big Data Protect a Firm from Competition?

Number of pages: 20 Posted: 22 Dec 2015
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 2,877 (6,325)
Citation 36

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Big Data, Resource-Based View of the Firm, Competitive Advantage

3.

When does Retargeting Work? Information Specificity in Online Advertising

Number of pages: 52 Posted: 30 Mar 2011 Last Revised: 07 May 2013
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 2,767 (6,720)
Citation 46

Abstract:

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online advertising, advertising effectiveness, retargeting, online consumer behavior, information specificity, consumer decision process

4.

Field Experiments in Marketing

Number of pages: 30 Posted: 16 Jul 2015 Last Revised: 11 Sep 2015
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,250 (23,303)
Citation 7

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Field Experiments, Field Tests, Causal Inference

5.

How Do Firms Make Money Selling Digital Goods Online?

Rotman School of Management Working Paper No. 2363658
Number of pages: 17 Posted: 06 Dec 2013 Last Revised: 28 Apr 2014
London Business School, University of Toronto - Rotman School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Microsoft Research New York City, Amazon, University of Chicago - Booth School of Business, Stanford Graduate School of Business and Washington University in St. Louis - John M. Olin Business School
Downloads 1,110 (27,735)
Citation 7

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revenue models, Internet, online advertising, digital goods, content, information, advertising, cookies

6.

Paying Too Much and Being Happy About it: Existence, Causes and Consequences of Tariff-Choice Biases

Journal of Marketing Research, Vol. XLIII, pp. 212-223, May 2006
Number of pages: 12 Posted: 04 Dec 2006 Last Revised: 29 Jan 2008
Anja Lambrecht and Bernd Skiera
London Business School and Goethe University Frankfurt
Downloads 959 (34,122)
Citation 3

Abstract:

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pricing, nonlinear pricing, flat-rate bias, pay-per-use bias, tariff choice, consumer behaviour, internet

7.

Spillover Effects and Freemium Strategy in the Mobile App Market

Management Science
Number of pages: 51 Posted: 26 Mar 2018 Last Revised: 13 Apr 2022
Yiting Deng, Anja Lambrecht and Yongdong Liu
University College London, London Business School and University College London - School of Management
Downloads 924 (35,959)
Citation 6

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Freemium, Mobile App, Spillover Effect, Cannibalization, Sampling, Discovery

8.

Does Uncertainty Matter? Consumer Behaviour Under Three-Part Tariffs

Marketing Science, Vol. 26, No. 5, pp. 698-710, September-October 2007
Number of pages: 13 Posted: 08 May 2006 Last Revised: 30 Nov 2011
Anja Lambrecht, Katja Seim and Bernd Skiera
London Business School, Yale School of Management and Goethe University Frankfurt
Downloads 777 (45,560)
Citation 8

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Nonlinear Pricing, Discrete/Continuous Choice Model, Internet Access, Three-Part Tariffs, Uncertainty

9.

Fee or Free: When Should Firms Charge for Online Content?

Number of pages: 36 Posted: 10 Aug 2013 Last Revised: 08 Oct 2015
Anja Lambrecht and Kanishka Misra
London Business School and University of Michigan, Stephen M. Ross School of Business
Downloads 664 (56,094)
Citation 17

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Pricing, Online Media, Counter-Cyclical, Internet, Electronic Commerce, Paid Content, Paywall

10.

Advertising to Early Trend Propagators: Evidence from Twitter

Number of pages: 65 Posted: 04 Apr 2014 Last Revised: 29 Mar 2017
Anja Lambrecht, Catherine E. Tucker and Caroline Wiertz
London Business School, Massachusetts Institute of Technology (MIT) - Management Science (MS) and City, University of London - Bayes Business School
Downloads 663 (56,203)
Citation 9

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Online Advertising, Targeting, Twitter, User-Generated Content, Internet, Reactance

11.

Apparent Algorithmic Discrimination and Real-Time Algorithmic Learning in Digital Search Advertising

Number of pages: 35 Posted: 12 May 2020 Last Revised: 15 Apr 2021
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 603 (63,428)
Citation 1

Abstract:

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Algorithmic Bias, Advertising, Inequality, online advertising, algorithmic learning, digital discrimination

12.

The Effect of Individual Online Reviews on Purchase Likelihood

Tuck School of Business Working Paper No. 3108086
Number of pages: 44 Posted: 31 Jan 2018 Last Revised: 08 Sep 2020
Prasad Vana and Anja Lambrecht
Tuck School of Business at Dartmouth and London Business School
Downloads 569 (68,298)
Citation 3

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Online Product Reviews, Electronic Commerce, Endogeneity

13.

TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for Online Hotel Bookings

Number of pages: 51 Posted: 06 Feb 2020 Last Revised: 28 Jul 2022
Anja Lambrecht, Catherine E. Tucker and Xu Zhang
London Business School, Massachusetts Institute of Technology (MIT) - Management Science (MS) and London Business School
Downloads 475 (85,256)

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Television Advertising, Online Shopping, Field Test, Channel, Inter-temporal Substitution

14.

When Talk is 'Free': The Effect of Tariff Structure on Usage under Two- and Three-Part Tariffs

Number of pages: 75 Posted: 09 Aug 2009 Last Revised: 22 Jan 2017
Eva Ascarza, Anja Lambrecht and Naufel J. Vilcassim
Harvard Business School, London Business School and London Business School
Downloads 310 (137,787)
Citation 8

Abstract:

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Pricing, Nonlinear Pricing, Discrete/Continuous Choice Model, Three-Part Tariffs, Uncertainty, Learning, Free products

15.

Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage

NET Institute Working Paper No. 07-40
Number of pages: 30 Posted: 28 Oct 2007 Last Revised: 20 Dec 2013
Anja Lambrecht, Katja Seim and Catherine E. Tucker
London Business School, Yale School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 293 (146,091)
Citation 3

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Online Banking, Technology Adoption, Adoption Process, Adoption Funnel, Online Security, Self-Service Technology

16.

Paying with Money or with Effort: Pricing When Customers Anticipate Hassle

Number of pages: 68 Posted: 08 Apr 2011 Last Revised: 17 Jun 2011
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 273 (157,032)
Citation 2

Abstract:

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Pricing, Service Contracts

17.

Algorithmic Recommendations and Earned Media: Investigating Product Echo Chambers on YouTube

Number of pages: 28 Posted: 27 Oct 2021
London Business School, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Massachusetts Institute of Technology (MIT) - Management Science (MS) and City, University of London - Bayes Business School
Downloads 167 (248,424)

Abstract:

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Echo Chambers, Charities, YouTube, Algorithmic Recommendations

18.

Price Promotions and Online Product Evaluations

Number of pages: 42 Posted: 09 Jan 2020
Yongdong Liu, Anja Lambrecht and Yiting Deng
University College London - School of Management, London Business School and University College London
Downloads 145 (277,500)

Abstract:

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price promotion, product evaluation, mobile app

19.

A Bias Correction Approach for Interference in Ranking Experiments

Number of pages: 50 Posted: 30 Jan 2022 Last Revised: 15 Mar 2022
Ali Goli, Anja Lambrecht and Hema Yoganarasimhan
University of Washington - Michael G. Foster School of Business, London Business School and University of Washington
Downloads 88 (392,672)

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Experiments, A/B tests, Treatment Effects, Digital platforms, Interference, Machine Learning, Bias Correction

20.

Time Preferences and the Pricing of Complementary Durables and Consumables

Ahmadi, I., Skiera, B., Lambrecht, A., & Heubrandner, F. (2017). Time Preferences and the Pricing of Complementary Durables and Consumables. International Journal of Research in Marketing, 34(4), 813–828.
Number of pages: 78 Posted: 13 May 2015 Last Revised: 19 Mar 2018
Warwick Business School (WBS), Goethe University Frankfurt, London Business School and Goethe University Frankfurt
Downloads 73 (437,212)

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Pricing, Nonlinear pricing, Two-part tariffs, Complementary products, Tied goods, Commitment

21.

Asymmetric Consequences of Cyber-Vulnerability on Health Services

Number of pages: 33 Posted: 29 Jul 2020
Yiting Deng, Anja Lambrecht and Catherine E. Tucker
University College London, London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 62 (475,612)

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Cybersecurity, healthcare, information technology, NHS

22.

The Value of Platform Endorsement

Number of pages: 54 Posted: 29 Jun 2022
Mimansa Bairathi, Xu Zhang and Anja Lambrecht
London Business School, London Business School and London Business School
Downloads 42 (562,374)

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Platform endorsement, field experiment, online freelance platform, spillover effects

23.

The Role of Ranking Algorithms in Crowdfunding

Tuck School of Business Working Paper No. 4132785
Number of pages: 49 Posted: 16 Jun 2022
Prasad Vana and Anja Lambrecht
Tuck School of Business at Dartmouth and London Business School
Downloads 33 (611,452)

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24.

Cashback Is Cash Forward: Delaying a Discount to Entice Future Spending

Journal of Marketing Research, Vol. 55, No. 6, 2018
Posted: 19 Aug 2021
Prasad Vana, Anja Lambrecht and Marco Bertini
Tuck School of Business at Dartmouth, London Business School and affiliation not provided to SSRN
Downloads 0 (907,776)
Citation 2

Abstract:

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Cashback shopping, electronic commerce, sales promotion, pricing