Anja Lambrecht

London Business School

Assistant Professor

Regent's Park

London, NW1 4SA

United Kingdom

SCHOLARLY PAPERS

19

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CITATIONS
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SSRN RANKINGS

Top 9,143

in Total Papers Citations

48

Scholarly Papers (19)

1.

When does Retargeting Work? Information Specificity in Online Advertising

Number of pages: 52 Posted: 30 Mar 2011 Last Revised: 07 May 2013
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,880 (4,812)
Citation 5

Abstract:

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online advertising, advertising effectiveness, retargeting, online consumer behavior, information specificity, consumer decision process

2.

Paying Too Much and Being Happy About it: Existence, Causes and Consequences of Tariff-Choice Biases

Journal of Marketing Research, Vol. XLIII, pp. 212-223, May 2006
Number of pages: 12 Posted: 04 Dec 2006 Last Revised: 29 Jan 2008
Anja Lambrecht and Bernd Skiera
London Business School and University of Frankfurt - Department of Marketing
Downloads 768 (22,987)
Citation 18

Abstract:

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pricing, nonlinear pricing, flat-rate bias, pay-per-use bias, tariff choice, consumer behaviour, internet

3.

Does Uncertainty Matter? Consumer Behaviour Under Three-Part Tariffs

Marketing Science, Vol. 26, No. 5, pp. 698-710, September-October 2007
Number of pages: 13 Posted: 08 May 2006 Last Revised: 30 Nov 2011
Anja Lambrecht, Katja Seim and Bernd Skiera
London Business School, University of Pennsylvania and University of Frankfurt - Department of Marketing
Downloads 706 (29,205)
Citation 22

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Nonlinear Pricing, Discrete/Continuous Choice Model, Internet Access, Three-Part Tariffs, Uncertainty

4.

How Do Firms Make Money Selling Digital Goods Online?

Rotman School of Management Working Paper No. 2363658
Number of pages: 17 Posted: 06 Dec 2013 Last Revised: 28 Apr 2014
London Business School, University of Toronto - Rotman School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Microsoft Research New York City, Netflix, University of Chicago - Booth School of Business, Stanford Graduate School of Business and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 666 (21,863)

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revenue models, Internet, online advertising, digital goods, content, information, advertising, cookies

5.

Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage

NET Institute Working Paper No. 07-40
Number of pages: 30 Posted: 28 Oct 2007 Last Revised: 20 Dec 2013
Anja Lambrecht, Katja Seim and Catherine E. Tucker
London Business School, University of Pennsylvania and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 248 (100,875)
Citation 2

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Online Banking, Technology Adoption, Adoption Process, Adoption Funnel, Online Security, Self-Service Technology

6.

When Talk is 'Free': The Effect of Tariff Structure on Usage under Two- and Three-Part Tariffs

Number of pages: 75 Posted: 09 Aug 2009 Last Revised: 22 Jan 2017
Eva Ascarza, Anja Lambrecht and Naufel J. Vilcassim
Columbia Business School - Marketing, London Business School and London Business School
Downloads 237 (95,613)
Citation 1

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Pricing, Nonlinear Pricing, Discrete/Continuous Choice Model, Three-Part Tariffs, Uncertainty, Learning, Free products

7.

Fee or Free: When Should Firms Charge for Online Content?

Number of pages: 36 Posted: 10 Aug 2013 Last Revised: 08 Oct 2015
Anja Lambrecht and Kanishka Misra
London Business School and University of Michigan, Stephen M. Ross School of Business
Downloads 232 (44,542)

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Pricing, Online Media, Counter-Cyclical, Internet, Electronic Commerce, Paid Content, Paywall

8.

Advertising to Early Trend Propagators: Evidence from Twitter

Number of pages: 65 Posted: 04 Apr 2014 Last Revised: 29 Mar 2017
Anja Lambrecht, Catherine E. Tucker and Caroline Wiertz
London Business School, Massachusetts Institute of Technology (MIT) - Management Science (MS) and City University London - Sir John Cass Business School
Downloads 217 (48,204)

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Online Advertising, Targeting, Twitter, User-Generated Content, Internet, Reactance

9.

Paying with Money or with Effort: Pricing When Customers Anticipate Hassle

Number of pages: 68 Posted: 08 Apr 2011 Last Revised: 17 Jun 2011
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 189 (132,650)

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Pricing, Service Contracts

10.

Cashback Is Cash Forward: Delaying a Discount to Encourage Future Spending

Number of pages: 40 Posted: 03 Apr 2015 Last Revised: 12 Mar 2018
Prasad Vana, Anja Lambrecht and Marco Bertini
Tuck School of Business at Dartmouth, London Business School and ESADE - Ramon Llull University
Downloads 48 (116,721)

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Cashback shopping, electronic commerce, sales promotion, pricing

11.

Field Experiments in Marketing

Number of pages: 30 Posted: 16 Jul 2015 Last Revised: 11 Sep 2015
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 47 (41,320)

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Field Experiments, Field Tests, Causal Inference

12.

Time Preferences and the Pricing of Complementary Durables and Consumables

Ahmadi, I., Skiera, B., Lambrecht, A., & Heubrandner, F. (2017). Time Preferences and the Pricing of Complementary Durables and Consumables. International Journal of Research in Marketing, 34(4), 813–828.,
Number of pages: 78 Posted: 13 May 2015 Last Revised: 19 Mar 2018
Goethe University Frankfurt - Marketing, University of Frankfurt - Department of Marketing, London Business School and Goethe University Frankfurt
Downloads 16 (320,373)

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Pricing, Nonlinear pricing, Two-part tariffs, Complementary products, Tied goods, Commitment

13.

Spillover Effects and Freemium Strategy in Mobile App Market

Number of pages: 46 Posted: 26 Mar 2018 Last Revised: 03 Apr 2018
Yiting Deng, Anja Lambrecht and Yongdong Liu
University College London, London Business School and University College London - School of Management
Downloads 0 (411,027)

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Freemium, Mobile App, Spillover Effect, Cannibalization, Sampling

14.

Online Reviews: Star Ratings, Position Effects and Purchase Likelihood

Tuck School of Business Working Paper No. 3108086
Number of pages: 47 Posted: 31 Jan 2018 Last Revised: 09 May 2018
Prasad Vana and Anja Lambrecht
Tuck School of Business at Dartmouth and London Business School
Downloads 0 (310,111)

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Online Product Reviews, Electronic Commerce, Endogeneity

15.

Tensile Promotions in Display Advertising

Number of pages: 54 Posted: 17 Oct 2016 Last Revised: 10 Nov 2017
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 0 (217,452)

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Price Promotion, Online Advertising, Targeting, Tensile Promotions

16.

Algorithmic Bias? An Empirical Study into Apparent Gender-Based Discrimination in the Display of STEM Career Ads

Number of pages: 40 Posted: 15 Oct 2016 Last Revised: 12 Mar 2018
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 0 (25,170)

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Online Advertising, Algorithmic Bias, Social Media

17.

Can Big Data Protect a Firm from Competition?

Number of pages: 20 Posted: 22 Dec 2015
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 0 (18,164)

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Big Data, Resource-Based View of the Firm, Competitive Advantage

18.

Executive Summary: Usage and Abusage: Free Rein

Business Strategy Review, Vol. 23, Issue 4, pp. 76-76, 2012
Number of pages: 1 Posted: 01 Dec 2012
Eva Ascarza, Anja Lambrecht and Naufel J. Vilcassim
Columbia Business School - Marketing, London Business School and London Business School
Downloads 0 (586,547)
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19.

Price Promotion for Emotional Impact

Journal of Marketing, Vol. 78, No. 4, 2014
Posted: 23 Jul 2011 Last Revised: 25 Jul 2014
Aylin Aydinli, Marco Bertini and Anja Lambrecht
VU Amsterdam, ESADE - Ramon Llull University and London Business School

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Price promotion, pricing, dual-system theories, product choice, asymmetric brand switching