Bernd Helmig

Department of Business Administration, Chair Public & Nonprofit Management

Professor and Chair

L 5,4

Mannheim, D-68131

Germany

http://helmig.bwl.uni-mannheim.de

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 6,688

SSRN RANKINGS

Top 6,688

in Total Papers Downloads

5,436

CITATIONS
Rank 45,314

SSRN RANKINGS

Top 45,314

in Total Papers Citations

3

Scholarly Papers (9)

1.

Co-Branding: The State of the Art

Schmalenbach Business Review, Vol. 60, October 2008 , University of Fribourg Marketing Working Paper No. 1
Number of pages: 19 Posted: 13 Jun 2007
Department of Business Administration, Chair Public & Nonprofit Management, Bain & Company and University of Groningen - Faculty of Economics and Business
Downloads 1,544 (4,763)
Citation 1

Abstract:

Co-branding, Spill-Over Effects, Success Factors of Co-brands

2.

Challenges in Managing Nonprofit Organizations: A Research Overview

International Journal of Voluntary and Nonprofit Organizations, Vol. 15, No. 2, p. 101-116, June 2004
Number of pages: 20 Posted: 12 Sep 2006
Bernd Helmig, Marc Jegers and Irvine Lapsley
Department of Business Administration, Chair Public & Nonprofit Management, Free University of Brussels (VUB) - Micro-Economics for Profit and Non Profit Sector (MICE) and IPSAR, University of Edinburgh Business School
Downloads 1,179 (11,518)

Abstract:

NPO research, economics, sociology, marketing

3.

What Do We Know About the Identity Salience Model of Relationship Marketing Success? A Review of the Literature

Journal of Relationship Marketing, Forthcoming, U of Fribourge Marketing Working Paper No. 2/2007
Number of pages: 14 Posted: 13 Jun 2007
Silke Michalski and Bernd Helmig
University of Fribourg (Switzerland) - Faculty of Economics and Social Science and Department of Business Administration, Chair Public & Nonprofit Management
Downloads 460 (45,157)

Abstract:

Identity Salience, Identity Theory, Literature Review, Nonprofit Marketing, Relationship Marketing

4.

Explaining Behavioural Intentions Toward Co-Branded Products

Journal of Marketing Management, Forthcoming
Number of pages: 39 Posted: 12 Sep 2006
Department of Business Administration, Chair Public & Nonprofit Management, Bain & Company and University of Groningen - Faculty of Economics and Business
Downloads 381 (56,895)

Abstract:

Co-branded products, Behavioural intentions, Brand attitudes, Consumer motives, Brand/Product fit

5.

The Optimal Design of Hospital Advertising by Means of Conjoint Measurement

Journal of Advertising Research, Vol. 38, No. 3, pp. 35-46, May/June 1998
Number of pages: 25 Posted: 18 Jun 2007
Dieter K. Tscheulin and Bernd Helmig
University of Freiburg (Germany) and Department of Business Administration, Chair Public & Nonprofit Management
Downloads 372 (59,020)
Citation 1

Abstract:

Advertising, Advertising Effectiveness, Conjoint Measurement, Hospital Marketing, Hospital Management

6.

On the Efficiency of Public, Welfare and Private Hospitals in Germany Over Time - A Sectoral DEA-Study

Health Services Management Research, Vol. 14, pp. 263-274, 2001
Number of pages: 27 Posted: 18 Jun 2007
Bernd Helmig and Irvine Lapsley
Department of Business Administration, Chair Public & Nonprofit Management and IPSAR, University of Edinburgh Business School
Downloads 249 (95,772)
Citation 1

Abstract:

Data Envelopment Analysis (DEA), Germany, Health Care, Hospital Management, Hospital Efficiency

7.

On the Effectiveness of Social Marketing – What Do We Really Know?

Journal of Nonprofit and Public Sector Marketing, Vol. 22, No. 4, pp. 264-287, 2010, University of Mannheim Business School Discussion Paper No. 2/2010
Number of pages: 30 Posted: 26 Dec 2010
Bernd Helmig and Julia Thaler
Department of Business Administration, Chair Public & Nonprofit Management and University of Mannheim - Chair and Department of Business Administration, Public & Nonprofit Management
Downloads 194 (104,547)

Abstract:

Social marketing campaign, effectiveness, framing, state of the art

8.

The Role of Identification in Eliciting Social Movement Participation: A Conceptual Framework

Universite de Fribourg Suisse Working Paper No. 1/2007
Number of pages: 34 Posted: 18 Jun 2007
Silke Michalski and Bernd Helmig
University of Fribourg (Switzerland) - Faculty of Economics and Social Science and Department of Business Administration, Chair Public & Nonprofit Management
Downloads 106 (205,873)

Abstract:

Identification Theory, Identity Theory, Identity Salience, Nonprofit Management, Social Movement

9.

On the Relevance of Accreditations of Executive MBA Programs - The Perception of the Customers

International Review on Public and Nonprofit Marketing, Vol. 7, No. 1, pp. 37-55, 2010, University of Mannheim Business School Discussion Paper No. 1/2010
Number of pages: 33 Posted: 27 Dec 2010
Department of Business Administration, Chair Public & Nonprofit Management, Verbandsmanagement Institut (VMI), Verbandsmanagement Institut (VMI) and University of Mannheim - Chair and Department of Business Administration, Public & Nonprofit Management
Downloads 28 (372,141)

Abstract:

Accreditation, MBA, Multinominal Logistic Regression