Bernd Helmig

Department of Business Administration, Chair Public & Nonprofit Management

Professor and Chair

L 5,4

Mannheim, D-68131

Germany

http://helmig.bwl.uni-mannheim.de

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 9,707

SSRN RANKINGS

Top 9,707

in Total Papers Downloads

6,223

SSRN CITATIONS
Rank 48,083

SSRN RANKINGS

Top 48,083

in Total Papers Citations

1

CROSSREF CITATIONS

13

Scholarly Papers (9)

1.

Co-Branding: The State of the Art

Schmalenbach Business Review, Vol. 60, October 2008 , University of Fribourg Marketing Working Paper No. 1
Number of pages: 19 Posted: 13 Jun 2007
Department of Business Administration, Chair Public & Nonprofit Management, Bain & Company and University of Groningen - Faculty of Economics and Business
Downloads 2,561 (6,577)

Abstract:

Loading...

Co-branding, Spill-Over Effects, Success Factors of Co-brands

2.

Challenges in Managing Nonprofit Organizations: A Research Overview

International Journal of Voluntary and Nonprofit Organizations, Vol. 15, No. 2, p. 101-116, June 2004
Number of pages: 20 Posted: 12 Sep 2006
Bernd Helmig, Marc Jegers and Irvine Lapsley
Department of Business Administration, Chair Public & Nonprofit Management, Free University of Brussels (VUB) - Micro-Economics for Profit and Non Profit Sector (MICE) and IPSAR, University of Edinburgh Business School
Downloads 1,469 (16,063)

Abstract:

Loading...

NPO research, economics, sociology, marketing

3.

What Do We Know About the Identity Salience Model of Relationship Marketing Success? A Review of the Literature

Journal of Relationship Marketing, Forthcoming, U of Fribourge Marketing Working Paper No. 2/2007
Number of pages: 14 Posted: 13 Jun 2007
Silke Michalski and Bernd Helmig
University of Fribourg (Switzerland) - Faculty of Economics and Social Science and Department of Business Administration, Chair Public & Nonprofit Management
Downloads 514 (68,924)

Abstract:

Loading...

Identity Salience, Identity Theory, Literature Review, Nonprofit Marketing, Relationship Marketing

4.

The Optimal Design of Hospital Advertising by Means of Conjoint Measurement

Journal of Advertising Research, Vol. 38, No. 3, pp. 35-46, May/June 1998
Number of pages: 25 Posted: 18 Jun 2007
Dieter K. Tscheulin and Bernd Helmig
University of Freiburg (Germany) and Department of Business Administration, Chair Public & Nonprofit Management
Downloads 467 (77,500)

Abstract:

Loading...

Advertising, Advertising Effectiveness, Conjoint Measurement, Hospital Marketing, Hospital Management

5.

Explaining Behavioural Intentions Toward Co-Branded Products

Journal of Marketing Management, Forthcoming
Number of pages: 39 Posted: 12 Sep 2006
Department of Business Administration, Chair Public & Nonprofit Management, Bain & Company and University of Groningen - Faculty of Economics and Business
Downloads 450 (81,023)
Citation 1

Abstract:

Loading...

Co-branded products, Behavioural intentions, Brand attitudes, Consumer motives, Brand/Product fit

6.

On the Effectiveness of Social Marketing – What Do We Really Know?

Journal of Nonprofit and Public Sector Marketing, Vol. 22, No. 4, pp. 264-287, 2010, University of Mannheim Business School Discussion Paper No. 2/2010
Number of pages: 30 Posted: 26 Dec 2010
Bernd Helmig and Julia Thaler
Department of Business Administration, Chair Public & Nonprofit Management and University of Mannheim - Chair and Department of Business Administration, Public & Nonprofit Management
Downloads 320 (119,391)

Abstract:

Loading...

Social marketing campaign, effectiveness, framing, state of the art

7.

On the Efficiency of Public, Welfare and Private Hospitals in Germany Over Time - A Sectoral DEA-Study

Health Services Management Research, Vol. 14, pp. 263-274, 2001
Number of pages: 27 Posted: 18 Jun 2007
Bernd Helmig and Irvine Lapsley
Department of Business Administration, Chair Public & Nonprofit Management and IPSAR, University of Edinburgh Business School
Downloads 278 (138,487)

Abstract:

Loading...

Data Envelopment Analysis (DEA), Germany, Health Care, Hospital Management, Hospital Efficiency

8.

The Role of Identification in Eliciting Social Movement Participation: A Conceptual Framework

Universite de Fribourg Suisse Working Paper No. 1/2007
Number of pages: 34 Posted: 18 Jun 2007
Silke Michalski and Bernd Helmig
University of Fribourg (Switzerland) - Faculty of Economics and Social Science and Department of Business Administration, Chair Public & Nonprofit Management
Downloads 120 (289,881)

Abstract:

Loading...

Identification Theory, Identity Theory, Identity Salience, Nonprofit Management, Social Movement

9.

On the Relevance of Accreditations of Executive MBA Programs - The Perception of the Customers

International Review on Public and Nonprofit Marketing, Vol. 7, No. 1, pp. 37-55, 2010, University of Mannheim Business School Discussion Paper No. 1/2010
Number of pages: 33 Posted: 27 Dec 2010
Department of Business Administration, Chair Public & Nonprofit Management, Verbandsmanagement Institut (VMI), Verbandsmanagement Institut (VMI) and University of Mannheim - Chair and Department of Business Administration, Public & Nonprofit Management
Downloads 44 (504,146)

Abstract:

Loading...

Accreditation, MBA, Multinominal Logistic Regression