Andrea C. Wojnicki

University of Toronto

Assistant Professor - Marketing

105 St George Street

Toronto, Ontario M5S 3G8

Canada

  • University of Toronto

SCHOLARLY PAPERS

4

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TOTAL CITATIONS
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25

Scholarly Papers (4)

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1.

Word-of-Mouth as Self-Enhancement

HBS Marketing Research Paper No. 06-01
Number of pages: 48 Posted: 16 Jun 2006 Last Revised: 28 Apr 2008
Andrea C. Wojnicki and David Godes
University of Toronto and Johns Hopkins University - Carey Business School
Downloads 3,846 (6,013)

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Consumer behavior, word of mouth, WOM, expertise, satisfaction, self, self-enhancement

2.

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, March 2010, HEC Paris Research Paper No. MKG-2013-980
Number of pages: 51 Posted: 03 May 2013
Robert Kozinets, Andrea C. Wojnicki, Sarah Wilner and Kristine de Valck
York University - Schulich School of Business, University of Toronto, Wilfrid Laurier University and HEC Paris - Marketing
Downloads 3,440 (7,261)
Citation 25

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Word of mouth, online communities, online consumer behavior, advertising and promotions, consumer communication, Internet marketing

3.

Money Talks: Field Experiment Evidence Regarding Online Referral Propensities

Number of pages: 42 Posted: 21 Jan 2007
Mengze Shi and Andrea C. Wojnicki
Hong Kong University of Science & Technology (HKUST) - Department of Marketing and University of Toronto
Downloads 365 (171,646)

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word-of-mouth, referral reward programs, opinion leadership, Internet marketing, field experiment

4.

Balance and Word-of-Mouth Communication: A Signed Digraph Analysis of Consumers' Cognitive Networks

Number of pages: 44 Posted: 27 Jan 2007
Andrea C. Wojnicki and Nan
University of Toronto and Rotman School of Management, University of Toronto
Downloads 316 (200,525)

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word of mouth, social network analysis, balance theory, networks