Andrea C. Wojnicki

University of Toronto

Assistant Professor - Marketing

Toronto, Ontario M5S 3G8

Canada

SCHOLARLY PAPERS

4

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CITATIONS
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Top 20,864

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14

Scholarly Papers (4)

1.

Word-of-Mouth as Self-Enhancement

HBS Marketing Research Paper No. 06-01
Number of pages: 48 Posted: 16 Jun 2006 Last Revised: 28 Apr 2008
Andrea C. Wojnicki and David Godes
University of Toronto and University of Maryland
Downloads 2,728 (3,931)
Citation 5

Abstract:

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Consumer behavior, word of mouth, WOM, expertise, satisfaction, self, self-enhancement

2.

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, March 2010, HEC Paris Research Paper No. MKG-2013-980
Number of pages: 51 Posted: 03 May 2013
York University - Schulich School of Business, University of Toronto, Wilfrid Laurier University and Erasmus University Rotterdam - Rotterdam School of Management (RSM)
Downloads 2,718 (3,950)
Citation 9

Abstract:

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Word of mouth, online communities, online consumer behavior, advertising and promotions, consumer communication, Internet marketing

3.

Balance and Word-of-Mouth Communication: A Signed Digraph Analysis of Consumers' Cognitive Networks

Number of pages: 44 Posted: 27 Jan 2007
Andrea C. Wojnicki and Nan
University of Toronto and Rotman School of Management, University of Toronto
Downloads 269 (105,896)

Abstract:

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word of mouth, social network analysis, balance theory, networks

4.

Money Talks: Field Experiment Evidence Regarding Online Referral Propensities

Number of pages: 42 Posted: 21 Jan 2007
Mengze Shi and Andrea C. Wojnicki
University of Toronto - Rotman School of Management and University of Toronto
Downloads 264 (108,037)

Abstract:

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word-of-mouth, referral reward programs, opinion leadership, Internet marketing, field experiment