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Ricardo Marto

Federal Reserve Banks - Federal Reserve Bank of St. Louis

411 Locust St

Saint Louis, MO 63011

United States

SCHOLARLY PAPERS

1

DOWNLOADS

111

TOTAL CITATIONS

9

Scholarly Papers (1)

1.

The Expansion of Varieties in the New Age of Advertising

FRB Atlanta Working Paper No. 2023-15
Number of pages: 78 Posted: 29 Sep 2023
Federal Reserve Bank of Atlanta, University of Pennsylvania - Department of Economics, Federal Reserve Banks - Federal Reserve Bank of St. Louis and Northwestern University
Downloads 111 (640,165)
Citation 9

Abstract:

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digital (directed) advertising, traditional (undirected) advertising, specialization, targeting, internet, varieties, welfare