Yun Kyung Oh

affiliation not provided to SSRN

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Scholarly Papers (1)

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The Role of Reference Price in Gift Registry Fulfillment: Empirical and Experimental Evidence

Number of pages: 40 Posted: 07 Aug 2010
University of Houston - Bauer College of Business, Brandeis University, affiliation not provided to SSRN, Independent and affiliation not provided to SSRN
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Abstract:

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registry gift giving, reference price, retailing