Ada Aka

affiliation not provided to SSRN

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Scholarly Papers (1)

1.

Predicting the Memorability of Brand Slogans

Number of pages: 119 Posted: 07 May 2025
John McCoy and Ada Aka
University of Pennsylvania - The Wharton School and affiliation not provided to SSRN
Downloads 39 (961,035)

Abstract:

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Slogan memorability, Memory, Large language models, Text embeddings, Natural language processing, Predictive models