Guoxin Li

Harbin Institute of Technology

92 West Dazhi Street

Nan Gang District

Harbin, heilongjiang 150001

China

SCHOLARLY PAPERS

3

DOWNLOADS

207

TOTAL CITATIONS

0

Scholarly Papers (3)

1.

Streamer Dynamics in Live Streaming Commerce

Number of pages: 5 Posted: 06 Nov 2023 Last Revised: 16 Sep 2024
Harbin Institute of Technology, Harbin Institute of Technology, George Washington University - School of Business and Harbin Institute of Technology
Downloads 109 (522,184)

Abstract:

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live streaming, spillovers, substitution, competitor entry, digital platform

2.

When Reward Meets Donation

Number of pages: 39 Posted: 20 Dec 2023
HKU Business School, The University of Hong Kong, Purdue University - Krannert School of Management, Harbin Institute of Technology and Purdue University
Downloads 74 (659,968)

Abstract:

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Reward-based crowdfunding, charitable giving, peer influence, crowding-out, social conformity

3.

Fleeting or Lasting Success? Unlocking the Power Durability of Live Commerce

Number of pages: 36 Posted: 08 Jan 2025
HKU Business School, The University of Hong Kong, Purdue University - Krannert School of Management, Harbin Institute of Technology, University of California, Berkeley and University of Arizona
Downloads 24 (1,034,473)

Abstract:

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Live Streaming, E-commerce, Quasi-experiment, Temporal Pattern