P. K. Kannan

University of Maryland - Robert H. Smith School of Business

College Park, MD 20742-1815

United States

SCHOLARLY PAPERS

2

DOWNLOADS

651

TOTAL CITATIONS

0

Scholarly Papers (2)

1.

Influencer Marketing Unlocked: Understanding the Value Chains Driving the Creator Economy

HKUST Business School Research Paper No. 2024-187
Number of pages: 65 Posted: 11 Nov 2024 Last Revised: 16 Dec 2024
Reichman University, University of Denver, Bocconi University, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), ESCP Business School, University of St. Gallen (HSG), University of Maryland - Robert H. Smith School of Business, Hong Kong University of Science & Technology (HKUST) - Department of Marketing, University of Basel - Faculty of Business and Economics, Ohio State University (OSU) - Department of Marketing and Logistics, University of Southern California - Marshall School of Business, New York University (NYU) - Department of Marketing, Ben-Gurion University of the Negev, Harvard University and China Europe International Business
Downloads 602 (97,930)

Abstract:

Loading...

influencer marketing, creator economy, user-generated content, social media, customer lifetime value, customer equity, platforms, followers

2.

Unlocking Deeper Insights into Customer Engagement Through AI-Powered Analysis of Social Media Data

Management and Business Review, Vol. 3, No. 1 & 2, Winter and Spring 2023
Number of pages: 8 Posted: 10 Oct 2023
P. K. Kannan, Yi Yang and Kunpeng Zhang
University of Maryland - Robert H. Smith School of Business, HKUST Business School and University of Maryland - Robert H. Smith School of Business
Downloads 49 (855,548)

Abstract:

Loading...

Artificial intelligence (AI), AI-Based Deep Network Representation Learning, Proximal Brands