T. Sabri Oncu

United Nations - Conference on Trade and Development (UNCTAD)

Palais des Nations

Office E 8074

Geneva, 1211

Switzerland

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Consumer Learning and Evolution of Consumer Brand Preferences

Quantitative Marketing and Economics, Vol. 13, No. 3, 2015, Kelley School of Business Research Paper No. 15-74
Number of pages: 57 Posted: 11 Oct 2015
Hai Che, Tulin Erdem and T. Sabri Oncu
Indiana University - Kelley School of Business, New York University (NYU) - Leonard N. Stern School of Business and United Nations - Conference on Trade and Development (UNCTAD)
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Citation 2

Abstract:

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Strategic sampling, Spill-over effects, Duration dependence, Consumer choice under uncertainty, Bayesian learning