Yanting He

Imperial College Business School

South Kensington Campus

Exhibition Road

London SW7 2AZ, SW7 2AZ

United Kingdom

http://https://www.imperial.ac.uk/people/y.he21

SCHOLARLY PAPERS

2

DOWNLOADS

500

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

How Much Influencer Marketing is Undisclosed? Evidence from Twitter

Number of pages: 28 Posted: 17 Nov 2023 Last Revised: 22 Apr 2024
Daniel Ershov, Yanting He and Stephan Seiler
UCL School of Management, Imperial College Business School and Imperial College Business School
Downloads 410 (135,438)

Abstract:

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Social Media, Influencer Marketing, Advertising Disclosure, Consumer Protection

2.

How Much Influencer Marketing is Undisclosed? Evidence from Twitter

CESifo Working Paper No. 10743
Number of pages: 30 Posted: 08 Nov 2023
Daniel Ershov, Yanting He and Stephan Seiler
University of Toulouse 1 - Toulouse School of Economics (TSE), Imperial College Business School and Imperial College Business School
Downloads 90 (527,308)
Citation 1

Abstract:

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social media, influencer marketing, advertising disclosure, consumer protection