Baomei Ma

Nanjing University of Aeronautics and Astronautics

Yudao Street

210016

Nanjing,, 210016

China

  • Nanjing University of Aeronautics and Astronautics

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Return Strategy and Channel Pricing for Omni-Channel Retailers Considering Heterogeneous Customer Perceptions

Number of pages: 51 Posted: 21 Oct 2023
Baomei Ma, Sifeng Liu, Jian Chen, Donald C. Wunsch and Jian Liu
Nanjing University of Aeronautics and Astronautics, Nanjing University of Aeronautics and Astronautics, Tsinghua University - School of Economics and Management, Missouri University of Science and Technology - Department of Electrical and Computer Engineering and Missouri University of Science and Technology
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Abstract:

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Omnichannel retailer, Return strategy and channel pricing, Online showrooms, Optimization and analysis, Customer perceptions