David J. Franklyn

Golden Gate University - School of Law

Professor

536 Mission Street

San Francisco, CA 94105

United States

https://www.ggu.edu/shared-content/faculty/bio/david-franklyn

SCHOLARLY PAPERS

11

DOWNLOADS
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2,972

CITATIONS
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SSRN RANKINGS

Top 47,322

in Total Papers Citations

9

Scholarly Papers (11)

1.

Trademarks as Search Engine Keywords: Much Ado About Something?

Harvard Journal of Law and Technology, Vol. 26, Number 2, 2013, Illinois Program in Law, Behavior and Social Science Paper No. LBSS12-15 , Univ. of San Francisco Law Research Paper No. 2012-20, 7th Annual Conference on Empirical Legal Studies Paper
Number of pages: 66 Posted: 07 Sep 2012 Last Revised: 28 Jan 2014
David J. Franklyn and David A. Hyman
Golden Gate University - School of Law and Georgetown University Law Center
Downloads 755 (32,024)
Citation 4

Abstract:

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trademark keywords, infringement internet, search engine

2.

Search Bias and the Limits of Antitrust: An Empirical Perspective on Remedies

Illinois Program in Law, Behavior and Social Science Paper No. LE13-24, Univ. of San Francisco Law Research Paper No. 2013-15
Number of pages: 42 Posted: 09 May 2013 Last Revised: 30 Jul 2015
David A. Hyman and David J. Franklyn
Georgetown University Law Center and Golden Gate University - School of Law
Downloads 516 (52,900)

Abstract:

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search engine, search bias, Internet, Google

Going Native: Can Consumers Recognize Native Advertising? Does it Matter?

University of Illinois College of Law Legal Studies Research Paper No. 16-32, Univ. of San Francisco Law Research Paper
Number of pages: 33 Posted: 02 Aug 2016 Last Revised: 20 Feb 2018
Georgetown University Law Center, Golden Gate University - School of Law, Independent and Sharif University of Technology
Downloads 274 (109,973)

Abstract:

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native advertising, FTC, deception, advertorial

Going Native: Can Consumers Recognize Native Advertising? Does it Matter?

19 Yale J.L. & Tech. 77 (2017), Univ. of San Francisco Law Research Paper
Number of pages: 36 Posted: 25 Apr 2017
David A. Hyman, David J. Franklyn, Calla Yee and Mohammad Rahmati
Georgetown University Law Center, Golden Gate University - School of Law, Independent and Sharif University of Technology
Downloads 181 (165,436)

Abstract:

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Native advertising, news, editorials, content, deception, deceptive, advertising, consumer

4.

Debunking Dilution Doctrine: Toward a Coherent Theory of the Anti-Free-Rider Principle in American Trademark Law

Hastings Law Journal, Vol. 56, 2004
Number of pages: 52 Posted: 05 Mar 2008
David J. Franklyn
Golden Gate University - School of Law
Downloads 328 (90,918)
Citation 1

Abstract:

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trademark, dilution doctrine, anti-free-rider principle, free-riding, famous marks, domain names

5.

Trademarks as Search Engine Keywords: Who, What, When?

Texas Law Review, Vol. 92, 2014, Illinois Program in Law, Behavior and Social Science Paper No. LBSS14-22, Univ. of San Francisco Law Research Paper
Number of pages: 34 Posted: 13 Jul 2014
David A. Hyman and David J. Franklyn
Georgetown University Law Center and Golden Gate University - School of Law
Downloads 192 (156,840)

Abstract:

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trademarks, keywords, likelihood of confusion, trademark infringement

6.

The Apparent Manufacturer Doctrine, Trademark Licensors and the Third Restatement of Torts

Case Western Reserve Law Review, Vol. 49, No. Summer, 1999
Number of pages: 60 Posted: 05 Mar 2008
David J. Franklyn
Golden Gate University - School of Law
Downloads 185 (162,214)

Abstract:

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apparent manufacturer doctrine, trademark, licensors, third restatement of torts, licensing, vicarious liability, defective products, safety

7.

Trademark Surveys: An Undulating Path

Texas Law Review, Vol. 92, 2014, Northwestern Law & Econ Research Paper No. 14-12
Number of pages: 45 Posted: 09 Jul 2014
Shari Seidman Diamond and David J. Franklyn
Northwestern University, School of Law & American Bar Foundation and Golden Gate University - School of Law
Downloads 170 (174,903)

Abstract:

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intellectual property, trademarks, experts, litigation

8.

Toward a Coherent Theory of Strict Tort Liability for Trademark Licensors

Southern California Law Review, Vol. 72, No. , 1998
Number of pages: 66 Posted: 17 Apr 2008
David J. Franklyn
Golden Gate University - School of Law
Downloads 124 (226,243)

Abstract:

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Strict, strictly, liable, Liability, Tort, Restatement, Trademark, Licensors, Licensing, enterprise theory, participatory connection, I-know-it-when-I-see-it, corporate veil piercing law, piercing tests, functional equivalent, manufacturer, product liability, reliance, personal jurisdiction

9.

Owning Words in Cyberspace: The Accidental Trademark Regime

Wisconsin Law Review, Vol. 2001, 2001
Number of pages: 40 Posted: 05 Mar 2008
David J. Franklyn
Golden Gate University - School of Law
Downloads 122 (229,032)

Abstract:

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cyberspace, trademark, Internet, domain name, ownership, property

10.

Owning Oneself in a World of Others: Towards a Paid-For First Amendment

Univ. of San Francisco Law Research Paper No. 2014-10
Number of pages: 35 Posted: 12 Apr 2014 Last Revised: 28 May 2014
David J. Franklyn and Adam Kuhn
Golden Gate University - School of Law and University of San Francisco
Downloads 85 (292,650)

Abstract:

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First Amendment, commercial speech, celebrity, fame, misappropriation, sufficiently transformative, compulsory license

11.

The Problem of Mop Heads in the Era of Apps: Toward More Rigorous Standards of Value Apportionment in Contemporary Patent Law

Vol. 98, Journal of the Patent and Trademark Office Society 182 , Univ. of San Francisco Law Research Paper No. 2017-07
Number of pages: 42 Posted: 25 Apr 2017 Last Revised: 21 Jun 2017
David J. Franklyn and Adam Kuhn
Golden Gate University - School of Law and University of San Francisco
Downloads 40 (422,276)

Abstract:

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Intellectual property, patent, apportion profits, damage apportionment, product value