David J. Franklyn

University of San Francisco School of Law

Professor of Law and Director, McCarthy Institute for Intellectual Property and Technology Law, and Director, LL.M. Program in Intellectual Property and Technology Law

2130 Fulton Street

San Francisco, CA 94117

United States

http://www.usfca.edu/law/faculty/fulltime/DavidJFranklyn.html

SCHOLARLY PAPERS

10

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CITATIONS
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Top 28,832

in Total Papers Citations

8

Scholarly Papers (10)

1.

Trademarks as Search Engine Keywords: Much Ado About Something?

Harvard Journal of Law and Technology, Vol. 26, Number 2, 2013, Illinois Program in Law, Behavior and Social Science Paper No. LBSS12-15 , Univ. of San Francisco Law Research Paper No. 2012-20, 7th Annual Conference on Empirical Legal Studies Paper
Number of pages: 66 Posted: 07 Sep 2012 Last Revised: 28 Jan 2014
David J. Franklyn and David A. Hyman
University of San Francisco School of Law and Georgetown University
Downloads 556 (29,416)

Abstract:

trademark keywords, infringement internet, search engine

2.

Search Bias and the Limits of Antitrust: An Empirical Perspective on Remedies

Illinois Program in Law, Behavior and Social Science Paper No. LE13-24, Univ. of San Francisco Law Research Paper No. 2013-15
Number of pages: 42 Posted: 09 May 2013 Last Revised: 30 Jul 2015
David A. Hyman and David J. Franklyn
Georgetown University and University of San Francisco School of Law
Downloads 319 (51,903)

Abstract:

search engine, search bias, Internet, Google

3.

Debunking Dilution Doctrine: Toward a Coherent Theory of the Anti-Free-Rider Principle in American Trademark Law

Hastings Law Journal, Vol. 56, 2004
Number of pages: 52 Posted: 05 Mar 2008
David J. Franklyn
University of San Francisco School of Law
Downloads 230 (81,366)
Citation 4

Abstract:

trademark, dilution doctrine, anti-free-rider principle, free-riding, famous marks, domain names

4.

The Apparent Manufacturer Doctrine, Trademark Licensors and the Third Restatement of Torts

Case Western Reserve Law Review, Vol. 49, No. Summer, 1999
Number of pages: 60 Posted: 05 Mar 2008
David J. Franklyn
University of San Francisco School of Law
Downloads 148 (138,743)
Citation 3

Abstract:

apparent manufacturer doctrine, trademark, licensors, third restatement of torts, licensing, vicarious liability, defective products, safety

5.

Owning Words in Cyberspace: The Accidental Trademark Regime

Wisconsin Law Review, Vol. 2001, 2001
Number of pages: 40 Posted: 05 Mar 2008
David J. Franklyn
University of San Francisco School of Law
Downloads 108 (193,734)
Citation 1

Abstract:

cyberspace, trademark, Internet, domain name, ownership, property

6.

Trademarks as Search Engine Keywords: Who, What, When?

Texas Law Review, Vol. 92, 2014, Illinois Program in Law, Behavior and Social Science Paper No. LBSS14-22, Univ. of San Francisco Law Research Paper
Number of pages: 34 Posted: 13 Jul 2014
David A. Hyman and David J. Franklyn
Georgetown University and University of San Francisco School of Law
Downloads 103 (156,145)

Abstract:

trademarks, keywords, likelihood of confusion, trademark infringement

7.

Toward a Coherent Theory of Strict Tort Liability for Trademark Licensors

Southern California Law Review, Vol. 72, No. , 1998
Number of pages: 66 Posted: 17 Apr 2008
David J. Franklyn
University of San Francisco School of Law
Downloads 98 (202,753)

Abstract:

Strict, strictly, liable, Liability, Tort, Restatement, Trademark, Licensors, Licensing, enterprise theory, participatory connection, I-know-it-when-I-see-it, corporate veil piercing law, piercing tests, functional equivalent, manufacturer, product liability, reliance, personal jurisdiction

8.

Trademark Surveys: An Undulating Path

Texas Law Review, Vol. 92, 2014, Northwestern Law & Econ Research Paper No. 14-12
Number of pages: 45 Posted: 09 Jul 2014
Shari Seidman Diamond and David J. Franklyn
Northwestern University, School of Law & American Bar Foundation and University of San Francisco School of Law
Downloads 82 (168,224)

Abstract:

intellectual property, trademarks, experts, litigation

9.

Owning Oneself in a World of Others: Towards a Paid-For First Amendment

Univ. of San Francisco Law Research Paper No. 2014-10
Number of pages: 35 Posted: 12 Apr 2014 Last Revised: 28 May 2014
David J. Franklyn and Adam Kuhn
University of San Francisco School of Law and University of San Francisco
Downloads 69 (248,962)

Abstract:

First Amendment, commercial speech, celebrity, fame, misappropriation, sufficiently transformative, compulsory license

10.

Going Native: Can Consumers Recognize Native Advertising? Does it Matter?

University of Illinois College of Law Legal Studies Research Paper No. 16-32
Number of pages: 33 Posted: 02 Aug 2016 Last Revised: 21 Dec 2016
Georgetown University, University of San Francisco School of Law, Independent and Sharif University of Technology
Downloads 0 (151,846)

Abstract:

native advertising, FTC, deception, advertorial